How small and medium sized businesses start catering lightweight O2O[i] Note the small world network operators catering businesses do O2O, back right away without having to first systematic burden too heavy, it may be early to start doing lightweight, learning by doing, rapid trial and error, to extract the edge summed side accord valuable experience and lessons of their own development, fast iteration, upgraded again to strengthen the power O2O actual income. Text / taylor0007 Given the huge size of the market, people's rigid requirements and high consumption frequency inferior characteristics, food and beverage industry is often one of the Internet giant market and entrepreneurial team competing to grab, and now, the catering industry was covered with a lot of cross-network platform. At the same time, with the popularity of mobile Internet, go to platform, to the center of the trend increasingly clear that many food companies and new entrepreneurs are bold net, to seek O2O mode do catering, during the Internet thinking, systematic, standardization, fans mode, membership, big data, and so full of eyeballs and eardrums vocabulary, experts pointing country, passionate words, but for many small and medium sized food businesses O2O speaking, the feeling seems to understand, but to do it again some loss, it is Some difficult. Value of the Internet for business only in the \u0026 ldquo; promotion, to improve visibility, deals with a customer \u0026 rdquo; sort of impression, yes, but with Nike Air Zoom Flight The Glove the normal operation of the business combination of the weak. With the wind, fire microblogging, letter, in many micro-marketing gurus call, the focus of the business is also beginning to pay attention to the mobile terminal from the PC side, there is a general impression: Many owners of the Internet is still in the shallow feeling, but do not said the mobile Internet. Indeed, Huang Taiji, God carved sirloin and other cases and to promote the rise of some friends to do some catering blood boiling, but not before really tasted the sweetness, dubious and underpowered situation is normal. Objectively speaking, do O2O really is a systematic project, to be achieved, is not Air Jordan Outlet realistic. As we all know, life Nike Barkley Posite Max is changing the way people work, which will Lebron Slide 2 Elite inevitably affect the business of innovation in the future, the catering industry and large Internet will more closely. Its Pro Yuan Xian fish, as retreat webs, we must wait until O2O really mature, a variety of theories and conventional approaches when flying, only hands, because it means the loss of market opportunities. Small food businesses do O2O, first having to immediately back systematized burden too heavy, it may be early to start doing lightweight, learning by Nike Air Max doing, rapid trial and error, to extract the precious side edge summarize experiences and lessons learned in line with their own development, fast iterations to enhance power O2O upgraded again by actual Nike Zoom Lunarposite income. Follow \u0026 ldquo; first, \u0026 lsquo; thinking \u0026 rsquo ;, followed by \u0026 lsquo; ideological \u0026 rsquo ;, again \u0026 lsquo; Ideas \u0026 rsquo ;, and then \u0026 lsquo; Practice \u0026 rsquo; \u0026 rdquo; logical route, food businesses should think twice, according to business on different bases condition, good and good practices, \u0026 ldquo; bad \u0026 rdquo; have \u0026 ldquo; bad \u0026 rdquo; practice, O2O just not afraid, taboo only stay in the cerebral cortex. O2O premise: users who thought the boss will Nike Air Jordan 5 fully understand that the size of the business is relying on market recognition and reputation, so customers can not afford to offend. The O2O require businesses to further adjust thinking, adhere to \u0026 ldquo; customer service center \u0026 rdquo; thought, and strive to have more control over the customer's name, taste preferences, the real situation, and not only the people seen as \u0026 ldquo; Yuan \u0026 rdquo ;! Dishes, good taste, clean environment and attentive service are the basic indicators of customer evaluation for a catering business, which is the basis of catering offer. O2O between merchants and customers build an information link and a bridge, businesses can quickly get customer feedback, continuous optimization problems, in order to improve the quality of the business, exceed customer expectations continue to provide dishes or service for everyone to create more surprise. O2O Getting Started: customer portal shopkeeper thought should be completely abandoned, except for the customer to shop, businesses should take the initiative to go out to establish connections between clients. Platform interface, the domain name or two-dimensional code, businesses Cheap Nike Free Outlet are customers find the entrance, as linked to the micro-blog, micro-channel, micro sites or APP, not too tangled, as long as the aggregate information and customer business to meet initial demand. Based on \u0026 ldquo; fragmentation, social and usage \u0026 rdquo; etc., businesses should from different sources online and offline, start multi-point entry deploy the client, enabling customers to easily find you easily, which is available O2O basic conditions. O2O promotion: customers looking for services surrounding each of the restaurants is basically about 2 km off the base, customer where we should appear where. Because, eating is absolute for everyone just to be, to do business O2O does not mean completely abandon traditional media tools. On the one hand, in crowded places, such as: around shopping malls, office buildings, community-based distribution leaflets (printed two-dimensional code), on the other hand, with the micro-channel, hand Q \u0026 ldquo; \u0026 rdquo ;, people near easecredit \u0026 ldquo; friends map \u0026 rdquo; and microblogging \u0026 ldquo; people around \u0026 rdquo; way, to impose \u0026 ldquo; \u0026 ldquo ;, inducements sincere offer, directly looking for customers. O2O Policy: No matter internally and externally locked house, or dinner with friends, family or business gatherings, to grab the customer's mouth, follow the customer's idea, businesses can implement \u0026 ldquo; go out and pull in \u0026 ldquo; a combination of strategies. Cost permit, by \u0026 rdquo; concessions, new products, membership Womens Nike Lunar Hyperdunk Low points system, free tasting, buying gifts \u0026 ldquo; and other combinations of techniques, introduction of really impress clients policies or membership activities, lead off to the store, with a good Womens Nike Zoom Hyperflight PRM environment Nike Air Jordan 9 and services , or according to customer delivery (assumption: for take-away), the packaged dishes, home care before delivery to customers. O2O Operations: Improving innovation under normal circumstances, the kitchen is the business powerhouse, No Admittance, in fact, very care for customers heart is not clean, especially those containing delivery service businesses, if they can recommend publicly display the image of the kitchen, Nike Air Jordan 9 to build customer confidence, so that we eat more at ease. For food businesses, generally have their main dishes and specialties, while occasionally take the initiative to introduce some new dishes. When passing dishes of information, not to \u0026 ldquo; on food on the menu \u0026 rdquo; the way to the customer referral, may consider Dishes origin dishes origin, ingredients, display, dietary, different theme packages and other food culture dig deep connotations, to continue to attract customer's attention and goodwill. Once, at Kevin Garnett Shoes dinner with the youth in a district of the restaurant's executive chef is easy to chat, via which explain the dishes we tasted a variety of nutrition and stress, I eat more happy, willing to absorb the dishes \u0026 ldquo; nutrients \u0026 ldquo; a. In terms of innovation, for example: With the accelerated pace of work life, many families interested in from time to time to try cooking different dishes, in most cases, look at the menu, go to market to buy food, if the business considering the introduction of semi-finished dishes or Womens Nike LeBron X ingredients seasonings, with simple recipes. So since both the trouble of replacing the market to buy food, you can directly learn cooking skills, the customer, is also a good choice, can serve double too. O2O staff: rolling development do O2O, boss to understand the network, to learn about the promotion of knowledge, it is recommended to experience a period of time, and then arranged for staff to do so, it is advantageous to control and monitor the effect, or, to take the lead do not know how to do, how can we grasp the direction of staff it? ! If the condition is not allowed under a simple start, businesses in order processing, on-site catering personnel arrangements, etc., without having to go to war, hastily launched, staff lightweight rolling development, can be considered the beginning of the recruitment of personnel familiar with the network 1-2, in Non-meal time and focus to promote and orders, and in the dining period, orders or concurrently Nike KD VI Elite responsible for distribution, development and distribution of matching customer incentives and incentives to enhance employee motivation. O2O upgrade: only dedicated data O2O lightweight boot, the business of the customer data should be thinking, given the early stage, the completeness of the data without having to have too high demands. However, after a certain stage of development O2O business, businesses should should have its own proprietary network platform, full control and management of data authenticity, without any third-party interference, the initiative to establish their own customer database to O2O Upgrade to prepare. To a certain extent, O2O will transform traditional catering industry, real dining O2O is the product online and offline integration. For small food businesses in terms of small-scale attempt to start from the lightweight, customers understand dishes and promotions, not be able to know and then shop. If customers need, the freedom to choose the manner in which the consumer contact the merchant and the customer is no longer limited by time and space, multi-party interaction more smooth! (Edit / world network operators Wu Meng, This article is the first world network operators i, please indicate the source and author)