Suning acquisition of Red children progress: lay off 15 percent of senior shake-upArtesyn Technologies Tencent Technology Wang Kexin Wang Kexin January 14 report from last September, Suning announced the acquisition of Red child nearly four months since the electricity supplier to acquire the sensation now integrate progress? Redbaby insiders to Artesyn Technologies He revealed that Suning 'people' the integration has already begun. Currently, red kids have laid off 15 percent overall, Su Ning, a top executive has been stationed in the red children. Currently Redbaby daily management still red children COO Chen Shuang responsible, but people familiar with Suning said the high-level shake-red child is inevitable, just a matter of time, the two sides still in the game. Warehousing logistics, warehousing and distribution of red children had been integrated into Suning system, saving the original warehousing and logistics costs. But 'the real integration of systems and operational procedures must blend together, now to that point yet, but the logistics operator Suning warehouse work.' Red child one insider said. The source believes that the real integration, after going to the Spring Festival started. System, after docking process in full, be considered fully integrated into the system Suning. On the system architecture, the two sides are using the SAP system, laid the foundation for the business combination on, however, because business is different, different structures, docking system is not easy. 'Suning acquisition red kids, is that the integration of customers, suppliers, products, and logistics. Now look, this is not a few big moves.' Suning familiar source said. This means that, although the overall integration has begun, but no Nike Air Jordan 12 substantial progress. Now, the red child is still in a state of relatively independent Nike Air Zoom Flight The Glove operations. According to informed sources, Redbaby 2012 annual sales of about 1 billion, which means there is no increase compared with 2011, Suning side of the red child is not satisfied with the overall performance. Suning To Kongpan red children Analysts pointed out that high-level shake-faced, red children Suning acquisition, valued red child baby market share and loyal members, but the red child's management team is not 'cold.' Children, said people familiar with the red, red children can decline, very important reason is that fighting continued in the top of companies, the backbone of a serious loss of business, after VC directly involved in management, many executives do not understand the business, but also the lack of a strong middle class. Founded in 2004, the red child, mother and child involved since the early market, 2006--2007 entered the peak period. However, due to strategic differences and infighting, red kids, co-founder Li Yang, Ma Jianyang, Tao Yang has left the company, designated by the red children investor manager manipulator. Red children when entrepreneurs build 1 (CEO) +3 (Managing Director) management structure, leaving chairman and CEO Xu Peixin (microblogging) a person, and Xu Peixin's shares have been diluted to a very low. 'After the VC people to join the company, the relevant departments of basic replaced by their own people, the marginalization of the original team members, and the investors who did not experience, resulting in the random command. After 2010, the original manager Redbaby , Director, Division General Manager, Vice President of a large number of leave. The biggest problem is the lack of high-level experience. 'red children accused former employees,' only the immediate interests of investors, entrepreneurs enterprise as his own son ., investors put the enterprise as a foster child Nike Air Yeezy II is 'Red CEO Xu Peixin Cheap Nike Free Outlet children had said, would as a red child's consultant, but the future still will return to the line of work to do for some time investment; currently, red kids daily management still red children COO responsible for Chen Shuang, Suning has Redbaby posted an executive. Many red children insiders reflect that, Suning now gradually replace the original high-level red children, in order to achieve total control Redbaby purposes. 'Suning acquisition, some of the senior has taken the initiative to withdraw. Not surprisingly, then, in March this year after the beginning of the new fiscal year, will further personnel changes, Kevin Garnett Shoes and finally it must be in accordance with all Suning's culture and management style.' 'At present, the two sides still In the game, the original executives still insist on, but the red child is a matter of high-level shake-up. ', said a person familiar with the red child. However, these people still expressed concern for the high-level shake-up: 'Chen Shuang is one of the few to understand the business, seniority and Suning Tesco executives in the electricity supplier industry is still new to the market does not know the depth of the mother..' Top Turnover for the acquired company, is often a matter, but also non inevitable. Turnover of the acquired company executives to look at whether two points: First, whether the target company's executives recognized the new company's culture, whether the integration process can play Nike Kobe 8 System MC a positive role. Second, it has been very high returns in the process of being acquired in. Redbaby founded in 2005 as a start-up companies, in many ways not yet formed system and culture, the Internet company culture is relatively loose; Suning there has strict corporate culture style. Different company cultures, ideas and ways of working need to practice. However, sent on behalf of the founder of Xing Kong Education (microblogging) believes that the company's culture, red kids founder cultures have faded, professional managers who prefer culture. Back in 2008, Xu Peixin suggested that the company's corporate Womens Heels culture to culture must be from the wilderness of the Corporate Governance of road, namely from 2008 introduced a number of managers. 'Companies tend to Nike Zoom Soldier VIII professional managers culture more conducive to the integration of Suning red children. If the founder of the unique culture too, is not easy to integrate into other companies.' Yu Xing Kong said. Logistics opened after docking back-office integration without substantial Nike KD 7 progress completion of the acquisition, the first step is Air Jordan Outlet to integrate the operational level logistics system. As early as the children of the Suning announced the acquisition of red that means, logistics, logistics costs will Narusuning red children logistics system, the two sides shared procurement, logistics, services, information, human resources, improve supply chain efficiency. In addition, the red children will Suning Expo super stores, Tesco official establishment of the line baby area, to achieve the line online interaction. Currently, red kids warehousing and distribution system has been integrated into the system at Suning, the combined positions, consistent use of Suning Okura. The advantage of logistics integration, unified management, save storage costs, reduce red children operating costs. The two sides back-office integration is expected to start after the Spring Festival will be held. The source said that at the operational level, in 2013, the red children catalog sales will be phased out. Red kids started to catalog sales, after turning to e-commerce transformation, at present, red children catalog sales accounting for less than three percent. It is also noteworthy Bin purchase. By acquiring the red child, Suning Tesco and get red children's 'Helter Skelter purchase' two brands the company's assets, operations teams. Currently, Suning integration of helter-skelter available yet opened. Currently, Suning office building in Beijing, is expected to be completed in June of this year. This year or early next year, the red team will be unified child moved Suning building. Geographically, Suning will resolve to acquire red children's staffing problems, unified office staff will also accelerate cultural integration. 2012 annual sales of about 1 billion not 达苏宁 expected According to informed sources, Redbaby 2012 annual sales of about 1 billion, which means there is no increase compared with 2011. Of this figure, the red children, would not comment. According to insiders, it said Su Ning was not satisfied with the performance Nike Air Zoom Flight The Glove of Redbaby 2012 results. 'Red child CPS 2012 sales of over 100 million, but does not attach importance Suning CPS, be classified as BD departments want to cut off the recent CPS business.' Informed sources said. However, due Nike Lebron 11 Kid to the red child is relatively independent operation, integration has not yet started, and therefore affect the performance of the children brought red Suning not yet reflected. From the red child's performance the past four years, the basic in decline and stagnation: 2008 sales of close to 10 billion yuan, with 2009 sales of 1.1 billion in 2010, with annual sales of 1.5 billion yuan, and then began to decline. In 2012, sales of about one billion red children. This disclosure of data acquisition with the red children of the same Suning, Suning was expected Redbaby 2012 annual sales of 1 billion yuan. While sales of rival Jingdong Mall maternal and child category has long been beyond the red children. Jingdong Mall official disclosure data show that in March 2012 maternal channel sales exceeded 100 million yuan, in Womens Heels June anniversary sales of over 200 million yuan, holding 30 percent on sales growth. Ereli's data report showed that the first half of B2C online shopping market, Lynx maternal market share was 47.0%. Maternal and child Jingdong Mall market share accounted for 11.4%, ranking second. Independent maternal B2C (including telephone sales channels section) Redbaby market share of 6.0 percent, ranking third. Suning acquisition of red children into maternal and child the net purchase three markets. However, the 1 + 1 can be greater than 2 is in doubt. Suning red children have a powerful enemy before Jingdong Mall, and later from behind the United States (microblogging) online. Online recently said the United States is expected to spend $ 1 billion, the impact of maternal and child three markets. The industry believes that Suning Redbaby integration NIKE KD 6 NSW is successful, it will be 2 - 3 years to see the results. If you do not successfully integrate within this time period, the red child's performance will certainly be affected. In 2004, Amazon acquired excellence, integrated until October 27, 2012, Amazon announced his subsidiary in China, 'Amazon' was renamed 'Amazon China', the integration of the two sides truly complete. The industry believes that the future of the red child brand disappear completely fused to Suning is a natural thing. Hunters vertical electric providers who will be the next takeover red kids red child Suning, Suning vertically integrated electricity supplier first step, a series of e-commerce will become Suning future integration templates. Suning Appliance, Sun Weimin, vice chairman said it would seize any opportunity to industry consolidation mergers and acquisitions. Throughout Suning acquisition cases in recent years, the idea is in the most critical moments, with the most reasonable price, to obtain the best effect of the acquisition. And now it is the electricity business capital cold, vertical electric providers to reduce the timing of the valuation of Suning bargain-hunting at this time, further expand the electricity supplier territory. However, due to the current vertical site with the acquisition value is not much, after Ji children, Suning yet further action. Industry sources said, after Suning Tesco had to negotiate with good music to buy, but because the valuation differences and funding stranded. Suning Tesco contact company also Masamasuo dream Bazaar and so on. Where rumors are Masamasuo height. Electricity supplier practitioners Suning Tesco acquired Masamasuo not optimistic: 'The acquisition is one of the daily operations to make up for lack of experience approach, but Masamasuo brand electric provider, not the clothing retailer, the relevant reference limited value, see sufficient reason not acquired. '' Dangdang, all passengers, Shop No. 1, Nike Air Max I bought net is a very good acquisition target for Suning, its acquisition of a vertical class B2C, as a direct acquisition of a more Comprehensive B2C, so not only faster expansion in the category, but also directly bring electricity supplier unique technology, user experience valuable know-how. 'says the founder of a vertical electric provider.