'Five' to create the perfect fresh electricity supplier[Note] i world network operators to create high-quality user experience as the core of fresh food consumption, building the user to experience high-value chain, from product-to-end services for integrated building support from the circle to create a member of the operations team , for three-dimensional advance. Text / Xiaobai has been hailed as the electricity supplier of fresh \u0026 ldquo; the last field of electronic business Blue Ocean \u0026 rdquo ;, but there are also the industry lack of product standards, poor cold chain logistics, stable base barrier and other issues. Fresh electricity supplier development, to be in order to create high-quality user experience as the core of fresh food consumption, building the user to experience high-value chain, from product-to-end services for integrated building support from the circle to create a member of the operations team , for three-dimensional advance. Create a synergy to experience high-quality user experience online and offline. Fresh electricity supplier different from other food and beverage outlets, chef service O2O life, with its exquisite ingredients need to focus on the supply line, the browsing Air Jordan 9 Retro experience, package selection, and the need to strengthen the offline experience, cooking guidance, community interaction and so on; fresh electricity suppliers to buy the equivalent of taking into account the online and offline experience multiple services, greater emphasis on fresh food diversification experience, emphasizing the efficient coordination of online and offline. Online and offline collaborative experience required to complete the following two points: 1, the line ingredients \u0026 ldquo; selling Expression \u0026 rdquo; and the line should be very live performance, the ingredients should be fresh, edible, weight, size, color, etc. are the same, Fresh users to a sense of trust; 2, food service performance of online and offline services are similar commitment to provide chef services electrical branded service content, service value is not overstated, the real commitment to provide equal services to users and the value of experience. Interesting interactive community value community. Community value community is extremely important, although the mainstream brands still fresh emphasis commodity trading evaluated for food among users create content, interactive and other food is not enough attention, but future competition between brands of fresh electricity supplier not only commodity ingredients, food service competition, it is members of the community user interaction, community building competition, is the user community decides the level of commodity Nike King turnover, rather than commodity marketing decisions turnover level, eventually fresh power Chamber Back communicate with users, strengthening user involvement at the community level. Community focus on community-building value: 1, strengthen user interaction, enhance user self culinary enthusiasm, encourage their autonomy chosen ingredients, while efficiently interact interest groups, freely from the media in food; 2, to strengthen members online and offline activities collaboration, under the organization of the city line high frequency cuisine will, specialty ingredients, tasting sessions and inevitable, the topic of the online community designed to be word of mouth, etc. more efforts in theme activities, membership activities. Choose a good pattern autonomous self-oriented, moderate platform. In addition to similar fresh Jingdong, Lynx meow Fresh green, SF preferred is backed by a large platform outside fresh electronic business platform, more electricity supplier brand new fresh advised to do \u0026 ldquo; self-employed businessmen \u0026 rdquo; the main focus build its own brand, highlighting its own specialty products, to be strong, and then invite a third party Fresh brand settled, building its own brand mainly small platform. Need to focus on self-autonomy following two points: 1, highlighting its own brand, its own brand of theme promotions strengthen efforts to promote independent characteristic ingredients of cross-industry co-promotion, a combination of purchase promotions and other activities; 2, pre-purchase a modest open platform ingredients introduction of third-party cooking guidance institutions, life service O2O institutions, designed to provide users with cuisine based multi-point services, rich user dining experience. Construction \u0026 ldquo; independent brands ecosystem \u0026 rdquo ;, to provide a \u0026 ldquo; high-value food to enjoy \u0026 rdquo; the user experience as the core, aims to build to provide users with food, cooking instructions, casual snacks, such as full food service ecosystem, with food anchored to expand business related business, providing integrated food service rather than individual sales of agricultural products, while the introduction of the production base ingredients, food service providers, food manufacturers and other appliances stakeholders, coexistence and common development. Construction ecosystem need to focus on their own brands following two points: 1, users share, build consumer interest groups when relevant should be the same or similar food user, that user facing business circles considerable age, income fairly, habits quite like, all insiders businesses can share \u0026 ldquo; \u0026 rdquo ;, together dividend user to provide users with multi-level set-service; 2, diversification of services, service all circle members varies, but belong to the same community class service life, the main categories should be controlled in food, food, beverages, cooking, home services, and other categories, as well as to avoid vicious competition, must strengthen each service category is relatively exclusive brand, to ensure the interests of all circles partners. To create a series of dishes to create the ultimate product user involvement. Fresh produce electricity supplier selection, gourmet package selection, cooking and service should be done together with the brand and the user, the traditional manufacturing enterprises, users no longer meet existing consumer mobile Internet era, we require users to create depth involvement fresh products , rely on the user to create multiple interactive products. Users involved in product creation in: 1, to encourage users for new agricultural products to market, dishes and combination give personal recommendations, allowing users to choose \u0026 ldquo; Best Product \u0026 rdquo;, \u0026 ldquo; I am most satisfied with the product \u0026 rdquo; so that users active involved in product development, design dishes, gourmet recipes and create; 2, guide customized agricultural products, recipes, customized by the community, etc., for the VIP customers produce customized class service. Sell feelings rather than sell agricultural packages. Originally Life is a typical success story, creating a \u0026 ldquo; Chu orange \u0026 rdquo; the myth, then launched \u0026 ldquo; Liu Tao \u0026 rdquo;, \u0026 ldquo; Pan Apple \u0026 rdquo; and so on, lighting performance figures and dilute the product itself, excellent character feelings, Product Stories highly recognized by Air Jordan 9 Retro consumers. Sell feelings method has the following three points: 1, by industry hot, the safety of agricultural products, quality and other characteristics of the electricity supplier and fresh brand grafting, highlighting fresh electricity supplier brand safe, high quality, and other characteristics; 2, and agriculture celebrities, stars and other cooperation entrepreneurs can product R \u0026 D cooperation, can exploit their stories, to enhance the fresh electricity supplier brand awareness and expand the brand reputation; 3, highlighting corporate history, from the electricity supplier Brand, founder of fresh growth history, business history, product Air Jordan 9 Retro history and other mining enterprises cultivate qualities, performance characteristics of the brand, and actively with the user relative access, enhance the brand influence. Perfect terminal based multi-screen interaction. Currently, fresh electricity supplier brands are basically in multiple applications PC side, the mobile terminals and other hand, has become Air Jordan 19 the consensus of fresh electricity supplier brand operation, each terminal linkage program followed on the agenda. With the advent of the mobile Internet era, which requires more detailed and accurate description of goods, produce value performance more prominent, while the online community a greater emphasis on the rapid creation of content refined ingredients, food and other members of DIY, multi-screen interaction becomes particularly important. Multi-screen linkage of the main methods are: 1, with the theme of integrated multi-screen interactive gourmet, seasonal cuisine and actively create a unified content, health food content, the ingredients describe content, and content-oriented applications in different terminal differentiation, and strengthen the movement's themes promotional content performance, strengthen community interaction, produce exquisite expression of PC-side; 2, to strengthen the promotion of multi-screen linkage theme, quarterly sales shall be the subject of a unifying theme through multiple screens, multi-application terminal has its own performance. A set of value-added services provided under line situations terminal experience. Currently, fresh electricity supplier in terms of resources and capabilities focused consumer education, production and construction base, the construction of the line terminal on the real concern is not high, but the future of fresh electricity supplier must be Nike Shoes coordinated online and offline, and the next line Situational terminal building is a top priority. The main method of the line Ambient Experience terminal building are: 1, and demonstrates the gourmet consumer experience, choose to show the ingredients, cooking demonstrations and other diverse experience, while high-value equipment, such as cooking intelligence manifested; 2, as the next line of the base member activities The terminal must contact the next field line brand network members and the surrounding district membership development, bearer network brand activities and membership activities, online and offline to promote positive interaction among its members. Cooking service offline high sense of participation. Fresh electricity suppliers to create value is to provide high-quality food, gourmet enjoyment to the user, provide better cooking services, from food to create a point of view, it and \u0026 ldquo; cook home \u0026 rdquo; so have the same purpose; fresh electricity supplier In good ingredients provide basic guidance on cooking, can and \u0026 ldquo; cook home \u0026 rdquo; and other service contact up to the user to create a better food to enjoy. The main method of cooking at strengthening line services are: 1, fresh electricity providers can and experienced cooks, living service platform for cooperation O2O, fresh produce electricity supplier brand offers specialty services provided by cooking services, a combination of both, can be sold into equal amount, you can buy high-grade ingredients cooking service delivery, enhancing user stickiness; 2, fresh electricity supplier, and service provider brand strong cooperation O2O electricity, drainage each other, the user can hold joint promotions, such as buy feed ingredients \u0026 ldquo; chef service card \u0026 rdquo; season cards, annual card, \u0026 ldquo; chef service \u0026 rdquo; free delivery and other ingredients. The establishment of a highly viscous circle of users with the ultimate dish cultivate \u0026 ldquo; \u0026 rdquo ;. seed gourmet user Most fresh electricity supplier consumers are some of the dishes a soft spot for people, their food and so very concerned and critical, therefore, to lead to sustainable consumption users, need to have their star dishes, the ultimate taste, the ultimate formula, shall dishes to attract and nurture the seeds ultimate user. With the ultimate dishes nurture \u0026 ldquo; seed gourmet user \u0026 rdquo; The methods are: 1, hold \u0026 ldquo; Food DIY activities \u0026 rdquo ;, allows users to self-creation, self-discovery, named \u0026 ldquo; user DIY Top Ten Food \u0026 rdquo ;, select from potential \u0026 ldquo; the ultimate gourmet \u0026 rdquo ;; 2, excavation characteristic ingredients, find cuisine recipes, please explore leading chefs work together to build star cuisine, gourmet late beta invite VIP users, independent evaluation, co-creation. To create a safe, quality, word of mouth and a series of interactive events, strengthening user participation. Fresh user community is to strengthen the functioning of the most important community interaction and deepen communication with the user to select ingredients, food creation as a medium to create high user stickiness, push users continue to buy. In order to better stimulate user participation in the initiative, fresh electricity supplier can create a series of reputation events, causing the user to interact, while creating high user participation, the formation of the key opinion leaders circle. The main method of word of mouth Event strengthen user participation are: 1, launched \u0026 ldquo; produce safe \u0026 rdquo;, \u0026 ldquo; food clever cooking \u0026 rdquo;, \u0026 ldquo; seasonal cuisine great recommendation \u0026 rdquo; and many other topics to discuss, user feedback to integration, shopping promotions coupons, stimulate user participation enthusiasm; 2, fresh business platform push \u0026 ldquo; characteristic ingredients Air Jordan Others Tour \u0026 rdquo;, \u0026 ldquo; Features characters introduced \u0026 rdquo;, \u0026 ldquo; specialties cooking \u0026 rdquo; and other soft, strengthen micro-channel public number of ingredients recommended Food selection, etc., caused by user interaction. The formation of \u0026 ldquo; the panorama of Community \u0026 rdquo ;, online and offline interaction, to create three-dimensional member experience. Currently, fresh electricity providers have generally have their own micro-community, a certain number of members of a fan, but the line of community members is still relatively small, at less interactive member of the line. Fresh electric future members of the Chamber of Commerce under greater emphasis on online and offline collaborative, online community to do the exchange, do interactive, do spread, the line to do community activities, make contacts, do system, online and offline interaction really create fresh power Suppliers panorama of community interaction rather than isolation, China Unicom and not insulated. The formation of \u0026 ldquo; panorama of the community \u0026 rdquo; the main methods are: 1, members of the exchange of data, members of the line under the equity line stores continued to enjoy, on membership levels online and offline interconnection; 2, membership activities linkage line unified the themed events online held, members can receive online activity code, the line to pick up or the actual experience, also available online at terminal two-dimensional code scanning activity members participate in online activities. For more information about the content fresh electricity supplier, so stay tuned, 'world network operators \u0026 middot; managers' April issue!