[Stew] electricity supplier thinking Yin Song: Retailers want to play O2O, served to do a single product management[i] Note O2O world network operators is a big concept, for different roles merchants also play a big difference. In \u0026 ldquo; electricity supplier thinking risotto \u0026 rdquo; of \u0026 ldquo; Nike Shoes mobile Internet era retail O2O innovation \u0026 rdquo; theme activities, top grade Air Jordan 9 Retro discount director Yin song that, Air Jordan 5 Retro for retailers, O2O is a priority, but it served to do a single product management. Oral / Yin Song Edit / i world network operators Xu Wei O2O is a critical thing, but do not sell the concept to consumers to talk to you and say one thing about my personal experience. We recently to open several stores in Hangzhou, Hangzhou shop before we crowd, mainly university students, three thousand samples collected, students should be good. One topic is to ask him, you know what O2O it? 100% of people do not know. At that time my own understanding, in fact, from the consumer side is concerned, we own that is very exciting, just ten million she said Tuesday, there may be get their own very own Hey, but consumers do not buy it. For example, the concept of online and offline hereinafter the same price. A month ago, Suning annual disclosure of its profits fell badly, since the media have criticized the \u0026 ldquo; retail price is supposed to be different, different online and offline pricing \u0026 rdquo ;. However, in a mature market in the retail environment, the same price is a basic common sense. Because consumers do not care about your brand with a cost differences in different channels, but concerned about the price difference between goods. Prior to IBM a consumer demand report, the same below price line line is also seen as the first demand of consumers. That no matter what channel with a retailer, the first thing is to meet online and offline consumer price of the same below. In fact, as the retailer is concerned, O2O propaganda can be used as a concept, but more time is needed to get through the retailer to its own link. In other words, in fact, that is in the mobile Internet O2O background, retailers how to match consumer behavior has changed consumers. However, this match has a chance on the line for retail entity, it may not be much opportunity. Before a more people recognized the argument is that the line entity is online retail store experience, which has become traditional retail retail advantages mentioned. But after 2014, a survey showed the number of online experience and online purchases have dropped by 50%, less than half of the line experience. In other words, if the next line retail again but change, I am afraid the next opportunity to do the line store experience are gone. Retailers need to manage O2O era to a single product back to China's retailing industry, a keyword is to the field of Chinese retail control people, but the idea Air Jordan 19 of whether it can keep going in the future? Department stores throughout China is a joint venture model, profits can reach a few years to a few times. To be honest this is really good to earn money, and I think the Golden Triangle drug-trafficking are not so profitable. Why do this? Because in the early days, thousands of house brands on a ticket, a lot of people outside the PK, retailers can press any. And Ali appeared a good solution to this problem, so that the traditional retail into deep reflection. Our top grade discount from 2008 began to reflect, to reflect the important one is to the field of control of people's thinking is correct. If we talk about the field-control people, but it is still property of ideas. The real retail is actually how to properly hold and sell goods, this is the essence of retail. If you do not do commodity retail, real estate is always doing, always be operating an entry, the final outcome is only a viable large and small can not survive. In fact, retail merchandise will definitely have to do, it is common sense issue. And into the current environment, if you can not do a single product that you may do it O2O difficulty increased sharply. For example, different store purchases, online and offline are not Air Jordan 10 the same below the price of a single product, how retailers know about this product channel system in which the price is the same? Offline retail can use the two technologies O2O for now is to field knowing people is a very important job. In China, people in the field know the solution is Wifi. This technique has several weaknesses: the first great power, and the second distance is too wide, the third scene is very moderate. Retailers want something that is consumer information, but more often need to interact with consumers. Before the report shows that if we provide consumers with good returns, 20% of consumers are willing to provide information, so that you recognize his identity and trajectory. In fact, here that we need to give consumers valuable rewards, not simply money, but to meet the common sense of consumers to identify the scene. Aside Wifi, a field to know people second key technology is the micro base stations to achieve indoor positioning and precise positioning. This technology Air Jordan 10 can now be done: when the user walked beside the Air Jordan 3 Retro display of products, we open the specified APP, the mobile phone will be able to pop up the information of this product, and supports comparison of similar products. And further, we can directly link opening can purchase and implement payments. (This article first appeared in the i world network operators, all reproduced, please indicate the author and source)