Mobile Magazine luxury shopping guide business[i] Nike Air Max Note Mfashion world network Air Jordan Fusion operators use not only the user's fragments of time, as well as the gap between luxury brands and consumers. Industry practice, the luxury brands in Nike Heels Boots order to maintain the identity, few consumers take the initiative to close, and consumers to obtain information on fashion, you have to read fashion magazines. Text / reporter Xu world network operators [Introduction] mode and general polymerization electronic magazine difference is, Mfashion Air Jordan 12 each picture will be marked with labels, including style, color, brand, etc., which also makes Mfashion free design is with the public different. Even if the electricity supplier to many industries tide brought great shock, the luxury goods sector have been hit but not large, today, the luxury industry is still a relatively closed and traditional industries. However, this does not mean that there is no chance, for example, Xiao Yu to feel that the luxury goods industry in the promotion of new technologies will be a huge burst of energy, but not just by the electricity supplier. Xiao Yu is the founder Mfashion. He and his team developed Mfashion is a fashion magazine IOS platform, which integrates content from multiple media sources, primarily recommended for users of the luxury industry picture information. In the mobile terminal, users can either download the APP Mfashion reading, you can add its public micro-channel number for information. Something similar to Flipboard, Mfashion cooperation aggregation and consolidation of major magazines, websites and offer luxury brands, and provides users with fashion information. The current design of the cover story Mfashion, color, brand, fashion, media, and several other sections. For users, can look like the same random read magazines, you can search for and share the contents of APP. Xiao Yu in view, Mfashion Air Jordan 12 core competitiveness comes from its image content data organization. And general aggregation electronic magazine difference is, Mfashion each picture will be marked with labels, including style, color, brand, etc., which provides a convenient user classification retrieval, but also makes shopping guide to become a possibility. Ecological chain of value-added worth noting that in the Internet age, the electricity supplier to consumers is cheap stereotype, if the opportunity is based on discounted luxury, whether the loss of value of the brand? In fact, this is the most difficulties faced by luxury electric providers \u0026 mdash; \u0026 mdash; whether it is to share network, luxuries and other network or CD products will flood the luxury electric providers have advertised their biggest feature is off. Fifth Avenue luxury website, screamed \u0026 ldquo; Fifth Avenue provide 3 to 8 fold special exclusive discounts Air Jordan 1 for registered Air Jordan 2 members \u0026 rdquo ;, and still is known as Ole goods \u0026 ldquo; to become China's largest luxury discount website \u0026 rdquo ;. Low logic although it is possible to cater to consumers, but suffered a widespread boycott of luxury brands. Xiao Yu believes that the luxury goods business by luxury store decoration, huge advertising investment as well as gorgeous models package to build a premium brand, its purpose is to increase brand value, and the Internet at the same time adopted a high discount brands are constantly damage brand value. While there will always want to buy luxury goods at lower prices to consumers, but the market is still too small. Xiao Yu's view is that, for consumers, some are limited edition luxury that Air Jordan 1 not everyone can buy in a timely manner, while luxury goods store can not effectively expand the second and third tier cities, coupled with on-line presence of different store different levels of information asymmetry, leading to some heavy users of the line luxury shopping experience is not so much importance, these are luxuries electricity supplier opportunities. Mfashion is for this opportunity for us. In Mfashion, LBS navigation to provide consumers, so that consumers get near luxury store location information, and then store the information may even provide the same product for the consumer, provide value-added products for the luxury goods industry. For example, in the micro-letter, you can click \u0026 ldquo; + \u0026 rdquo; menu, select the location icon button to locate and send the current location, you can get arranged according to the distance of the brand stores information. And after locking the relevant store, just click to enter the store page, you can reach the store's small display stand, provided the name above the shop, address, contact and other information. Seize the core needs of users reason to Kids Shoes make such a design, in order to avoid the luxury electric providers the hardest two links. Luxury on the current electricity providers, brands and channels, plays two of the most important role, and its core core is still a luxury brand. But to build a luxury brand takes a long time of precipitation and accumulation, even the brand also need fast and efficient supply chain management capabilities, which for Internet entrepreneurs to enter the market in the short term, be called difficult; And if decide to break into the luxury channel, price positioning, no matter aside, light authorized faced with huge problems. In the luxury goods industry, the brand is more important than the channel, therefore, Xiao Yu opinion, since they could not quickly establish the brand, build the core value, then only self-worth in the original business logic. Nike Air Force 1 He will end fashion user requirements into four categories: reading needs, primarily for fashion information the user needs access; sharing demand information, social show demand for products; purchasing needs, users are buying luxury goods after the access to information Air Jordan 10 demand; demand for services, including how to buy, buy follow-up services and so on demand. Xiao Yu in view, the field of high-end fashion reading needs is the basis of need. Almost all of the luxury nike dunk heels consumer awareness of products are obtained by reading Nike SB needs, this way, user-generated cognitive processes from scratch. Xiao Yu told reporters, Mfashion on-line has been more than four months, the current installed capacity is about hundreds of thousands, the next application of retention rate of 25%. In fact, Mfashion use not only the user's fragments of time, Air Jordan Women as well as the gap between luxury brands and consumers. An industry practice that luxury brands in general in order to maintain their own identity, few consumers take the initiative to close, but if consumers want to get fashion information, fashion magazines became a best way. Xiao Yu said, Mfashion not take the channel electricity supplier of the road. This is because, a luxury electric providers need to accumulate brand or user segments, such conditions only luxury with official website. Xiao Yu said that even if the relevant electricity supplier is doing for the luxury electric provider site drainage in the future. [Welcome Search \u0026 ldquo in the micro channel; txws_txws \u0026 rdquo; attention to our official micro-channel, 6 a Nike Shoes day to miss the wonderful article. ]