O2O change the fuse cateringSource: goods transit network Author:?? Chenshao Bing REVIEW: O2O entire Internet industry has long been a hot topic, but many people are still confused about what is O2O, the author believes that only catering to detonate O2O, the entire food and beverage industry It will eventually accommodate a chain. Therefore, the final O2O revolutionary outbreaks occur in restaurants. That is what is O2OO2O Online To Offline, business opportunities coming under the line and the Internet together, let the Internet become the next line foreground Trade (platform), to achieve online payment, offline consumption. The key point is O2O difficulty: how online and offline Nike Basketball docking the docking performance on two Air Jordan 2 levels:? 1 consumer certificate and verification problems: find and book the goods or services users online, how to go on line confidence of the consumer. 2. Business Process Re-engineering problem: a new business model brings new business processes, businesses how existing processes and new processes docking. The industry generally aware of the first question, the second question dilute or evade. For the first problem, the industry has adopted common messaging, two-dimensional Nike Shoes code, telephone and other means to resolve, and that the two-dimensional code is the best solution. And for the second issue, as it involves industry internal management processes, and different industries have different solutions, if deep down inevitably makes more 'light' Internet companies 're-up', so these oligarchs are collective voice. Of course, the industry's indifference to the second question and also the law of development of things related to the not completely solve the first problem when talking about how to solve the second problem still somewhat premature. Why is O2O There are two main factors: 1. electricity supplier logistics is the bottleneck: the electricity supplier has developed more mature, but not much money, analyze the causes are attributed to three major electricity supplier flow (information flow, capital flow logistics) last class known as 'logistics' on. Industry generally believe that logistics is a key bottleneck in the electricity business where profit. So I chose the light pattern O2O this without electricity supplier logistics (information flow, capital flow still exists). 2. The service is not covered by virgin electricity supplier: the traditional packaged goods and will express to the user's model has been developed very mature. Service because of its particularity, not be the electricity supplier of; but the service sector will also become happens exceeding industry's largest industry, which makes electricity providers and Internet giant long coveted. After O2O naturally in hot buy again mentioned by the industry and the momentum spectacular, especially those developing undesirable Internet oligarchs in the field of electronic business. O2O is Nike Air Force 1 the essence of nature O2O is booking reservations, online booking, will not require the traditional book-based reservation service; the traditional need to book the network (online booking), so O2O development must be accompanied by reservations, network Reserve development, which is an unavoidable gap O2O development. As for pay, in terms of technology is not accustomed to critical O2O, the electricity supplier has spread well. Consumer certificate and verification is only brought to book because of an extension. The adaptation of existing processes and businesses, but also because of how to attract users to book, adapt to a variety of different ways of booking, management Air Jordan 8 Retro reservation form larger amounts, causing factors caused due to multiple reservation channels multiparty settlement system, and these are all and book-related. O2O catering industry catering change the fuse of the reason why the Internet is slow, mainly because of the following three points: 1 dining reservations immature market: Speaking of the above, is the essence of O2O reservation. This is simply slow. 2. The low level of information catering business: the relatively small-scale catering business, information technology investment naturally Air Jordan 9 Retro small, which indirectly led to the Internet and the distance is too far. 3. Service coverage of the small food and beverage industry: catering business services are generally covered within 10 km around it, mainly to do the business of the surrounding people, service coverage of the small lead to dependence on the 'line' is low, on the 'line' of desirability low. O2O own characteristics precisely to overcome these difficulties magic, O2O is the fuse catering industry change: 1.O2O itself on service consumption patterns change: the traditional home consumption only, advance booking is now the consumer; traditional phone book, now It is a multi-terminal, multi-client network reservation; With the atmosphere of O2O, booking (reservation) will naturally be accepted by all the people, this is the eve of a change. 2.O2O is lightweight e-commerce, information technology not ask for much: just need to complete the docking online and offline, that is, only one interface needs to solve the problem can be the restaurant industry access to another piece of the Air Jordan Women sky. (As for the online and offline under O2O second Kids Nike Trainers docking current problem can be completely avoided) 3.O2O have to move things gene - concern around: This concerns surrounding food service industry and user groups coincide. O2O address is the local life and local services. Food industry is one of the representatives. Catering industry will be the main battlefield Food O2O, dining nationals is an unavoidable industry, O2O will also be the main battlefield in the food industry rather than fight the other. 1. The large-scale catering industry: in 2011, the restaurant industry scale exceeded 2 trillion, an increase of 16.9%. First half of 2012, food and beverage industry income 1.0837 trillion yuan, up 13.2%. 2. The food industry O2O demand: buy the market, catering buy has a dominant; market demand is very strong; O2O will fill in the gaps caused buy. 3. online hotel tourism market is more mature, relatively high barriers to entry: iResearch statistics show that in 2012 China's online travel market (including airfare, hotels, travel packages) deal size was 172.97 billion yuan, compared with 131.39 billion in 2011 Compared yuan increase of 31.6%. As the market matured early, too early to enter the oligarchs. ELong Tencent has invested the same way network; Baidu investment Air Jordan 8 Retro to where; Ctrip invest way home network; rumors Ali intends to split Taobao independent financing tourism ...... 4 catering O2O is the time: in August 2012 the public comment eligible 60000000 D round of financing; November 2012 'to hi friends' won ten million US dollars financing. But relative to the entire industry and horizontal comparison, the catering industry acquired financing Air Jordan 1 is still a minority and smaller funds, there are very large future growth. O2O catering cut way O2O cut in real terms in the catering industry is the way online and offline docking resolved, there are three: 1. Micro-butt: refers to only send and verification issues to resolve consumer certificate, Nike King which butt way catering enterprises currently operate the smallest changes, they were high hopes for the major giants. Kids Nike Trainers This docking in general, text messages, two-dimensional code, telephone and other technologies. Advantages of micro docking is fast, can quickly spread into a business, quickly open up the market; disadvantages are also obvious nature, since it is the micro-docking, connect easy to unlock naturally follow easily. In addition, the biggest disadvantage is that only solve part of the information flow problem, the information flow in the provision of resources, publishing; all capital flow and others also need other support measures. 2. Light Docking: Send and verify not only solve the problem of consumer credentials, but also solve the docking information flow, capital flow, so you can customize the catering business to provide service resources and automatically with O2O dominant party settlement. In this way further than the micro-docking, but also facing many problems step: 1) the need to change the status of paper-based catering business operations and develop their network awareness (resources, funds will inevitably automated clearing network) 2) need ground, micro butt if you do not involve cash flow, you can network, to promote, and light butt involve flows naturally accompanied by the emergence of the contract, and contract naturally accompanied by the emergence of ground forces. In addition, because the complexity of the docking, prices for food handling and use of training naturally inevitable. 3. To re-docking: more than either micro or light butt butt, do not involve the catering business line under Nike SB its Nike Shox own daily business processes, they are only on this basis introduced a parallel process operations. With the increase of online booking, the parallel operation of the drawbacks of natural processes appear. The solution is to operation of the process of reforming the catering business, completely open up the operational processes online and offline become an inseparable processes. And that Wei Zhiwei heavy docking. The disadvantage is the low weight docking catering business acceptance, cost of large; but the advantage is that once docked successfully adapt to the future development of a long period of time, to provide competition for the catering enterprises to adapt to the Air Jordan 10 new environment. For now, he had no hard catering oligarchs have chosen the micro docking; and food and beverage giant itself has been hard for the slow transition from the micro-butt to butt light. I believe, regardless of the catering business and major oligarchs happy not happy, finally re-docking era are inevitably coming, the trend is irreversible. An atmosphere that not everyone catering O2O are able to have the last laugh, now the drama has only just curtain; catering O2O of smoke, not only accommodate one or two oligarchs, but can accommodate one to two industry chain.