'Called a duck': subversion Beijing roast duck circles both modesworld network operators [i] Note Qu Bo in October 2014 in Beijing founded the \u0026 ldquo; Air Jordan 1 \u0026 rdquo ;, called a duck was founded just three months, it has got a billion dollars of financing, and the favorite of consumers . Xingqingzhongren Qu Bo told reporters, \u0026 ldquo; call a duck \u0026 rdquo; the secret is to solve the distribution problems, while breaking the traditional crispy duck short board, the key is to establish emotional resonance with consumers. So, \u0026 ldquo; call a duck \u0026 rdquo; what the future turn to subvert the existing pattern Beijing roast duck industry? Listen to our founder Qu Bo detailed interpretation. Text / Wang Lixin There are three things that make the song Bo extremely fulfilling, one off their cooking skills; the second is who work in Baidu Post Bar; the third is the creation of \u0026 ldquo; \u0026 rdquo ;. called a duck Qu Bo said: In the junior high school that year he went to cooking school cooking school for some time how to cut potatoes wire, how to end sand (for the end of the Chao Shao foundation). Because his thin, no muscles, you give up halfway. Now has his own cooking part was learning accumulation, a little part of the relationship with their talent. When people do enjoy their meals, even when the mouth praise, is a very rewarding thing. Junior high school, because my parents busy with work, commuting are more play, he often gave them cook. He was 13 years old. Qu Bo so rewarding thing second was in the Baidu Post Bar job because you can decide the Director-free, post top, paste it in so many people, we know that you have this right, many people have come to you to do this, dry one. Even within the communities themselves in the bar, users generally been called God's people. This is a very rewarding thing. But sometimes, some things need to be handled carefully. Because it is the largest Chinese paste community, to keep in contact million Internet users every day, any action, can cause a lot of people are concerned. For example, in a complaint to deal with it, the need for a balance. In 2006, Super Girl is fire, Jane Zhang bar owners have been encouraged everyone uprising in the bar. Then, after we discovered it, it gave them paste it directly treated. Later, he angered many fans, to come and complain. They impressed me, because a large platform, making decisions will affect a lot of people. The third song so rewarding thing Bo is currently the founding of \u0026 ldquo; \u0026 rdquo ;, called a duck it in a very short period of time, let the industry know that a lot of people, and recognition for the song Bo, it is a relatively happy about. It includes not only the consumer as well as investors. A typical example of which is that consumers have traveled at their own expense tickets, fly to Beijing \u0026 ldquo; call a duck \u0026 rdquo; the headquarters of job candidates. \u0026 Ldquo; \u0026 lsquo; call a duck \u0026 rsquo; time since its founding, there is no shortage of money too, are actively looking for investors to come to the \u0026 rdquo; Qu Bo Air Jordan 9 Retro said. \u0026 Ldquo; he had been approached Li Mingyuan, but not for money, but to consult, what is the current capital market situation. But Li Mingyuan, said: give you some money, do not sign the agreement, it is true in this direction, first doing the \u0026 rdquo ;. \u0026 Ldquo; call a duck \u0026 rdquo; was founded in October 2014, was founded soon get angel Air Jordan 13 Retro investors, until now, PreA round of financing has also been credited into account, the valuation of a billion dollars. Qu Bo for \u0026 ldquo; call a duck \u0026 rdquo; confidence in the future. \u0026 Ldquo; now Beijing has a line at the store, 2015 in Beijing also plans to open three to four in the store. These stores, one to take care of the guests, that is to buy instant; the second is from the mentioned point, that is, after the completion of consumers through online booking, to store their own self-created. 2016, planned in Shanghai, Shenzhen and other cities to open \u0026 ldquo; call a duck \u0026 rdquo; line the store. Qu Bo in the opinion, in first-tier cities, the \u0026 ldquo; call a duck \u0026 rdquo; mode once up and running, since you can easily copy the model to other second and third tier cities. \u0026 Ldquo; because every first-tier cities to open a physical store, you need a lot of work, first of all recruit local staff; two are familiar with local road map; three staff training. The process requires a time. Later, Qu Bo hope called a duck to be Air Jordan 19 able to go abroad, the store opened in foreign countries each have infested the place where Chinese. Whenever consumers think of eating ducks, their first thought is \u0026 ldquo; \u0026 rdquo ;, called a duck then we basically almost the same. Qu Bo is \u0026 ldquo; call a duck \u0026 rdquo; to build strategic blueprint behind, on the one hand from the real needs of the user, the user is now basically called me every day in the field, to set the duck. But because of the limited range of services, both declined. On the other hand from their own work in Baidu 10 years of work experience. Qu Bo said: get the most valuable experience in Baidu is \u0026 ldquo; to broaden their imagination \u0026 rdquo ;. Baidu Post Bar in charge of the previous five years, after five years in charge of the big event marketing, covering Baidu search, Baidu, Baidu Encyclopedia, and other products. Through the Olympic Games, World Cup and other events together with Baidu own products, brand promotion. \u0026 Ldquo; Baidu platform for large, space, requiring you in business innovation. In this case, do \u0026 ldquo; call a duck \u0026 rdquo; when you know how to operate, how the brand break out, how to maintain the brand, the last to know how to do Air Jordan 17 some new things, so that customers themselves \u0026 rdquo ;. Qu Bo said: Currently catering industry can be developed a lot of things, including model and service. We chose to duck. First, because he is from Beijing; the second is currently in Beijing roast duck distribution sectors have a very big flaw is crispy short board. In address this issue, I'm thinking is not to subvert the existing pattern of the original Beijing Duck. Beijing roast duck in fresh-baked skin is crisp, dipped in sugar to eat. But not for distribution. Once the Beijing roast duck sent Air Jordan 15 home and brought Air Jordan Women them to the field to eat with friends, Beijing roast duck flavor is gone. Burrito sauce needs more time, but the future brings a burden lifestyle, burrito sauce, give young people. Our duck is soft skin, to solve the distribution problems. We do not need burrito, no sauce, and now many girls love to do nails, provided you give them this, they will feel uncomfortable. Here are some of the dialogue Record: Entrepreneurial state: Why do think \u0026 ldquo; \u0026 rdquo ;? called a duck song Bo: Currently catering industry can be developed a lot of things, including model and service. We chose to duck. First, because he is from Beijing; the second is currently in Beijing roast duck distribution sectors have a very big flaw is crispy short board. In address this issue, I'm thinking is not to subvert the existing pattern of the original Beijing Duck. On the other hand, more duck category, such as Zhou black duck, duck neck distorting mirror. Like traditional Beijing duck, in practice, how to break? Addition, the combination of young people, I can not be hit with fresh things with ducks, such as strawberry flavor duck before, is now selling shrimp duck (in conjunction with a large lobster and duck made out of , top cover half a lobster). Entrepreneur: Crispy short board where Qu Bo is mainly reflected in:? Beijing roast duck in fresh-baked skin is crisp, dipped in sugar to eat. But not for distribution. Once the Beijing roast duck sent home and brought them to the field to eat with friends, Air Jordan 1 Beijing roast duck flavor is gone. Burrito sauce needs more time, but the future brings a burden lifestyle, burrito sauce, give young people. Our duck is soft skin, to solve the distribution problems. We do not need burrito, no sauce, and now many girls love to do nails, provided you give them this, they will feel uncomfortable. Entrepreneur: soft and crispy skin any different song Bo: Beijing roast duck with fruit from the inside out; we are the electricity from outside to inside baked, and then after our recipe marinated? . Entrepreneur:? At the moment users are under Air Jordan 3 Retro orders via which channels the number of monthly orders Qu Bo:? Micro-channel accounted for 60-70%, and microblogging private letter, posted it private letter, and the rest is a telephone book. Nearly every day about 200 single, $ 700,000 last month, running water. Entrepreneur: Ducks are going to come from the song Bo:? Produced Baiyangdian Baiyangdian after hatching, in transport to Shandong to farming. Entrepreneur: Why household delivery personnel are wearing Google glasses Qu Bo:? Before wearing, now Google glasses in the United States for repair. Nike King Google was wearing glasses because: First, to enhance the takeout experience, and second, to record the amount of open and closed moment, this moment to spare. Google glasses Kids Nike Trainers record this moment, we hope to be able to spread it makes up a footage on the Internet, pre, more people are curious to us, something that they are willing to share with us. Entrepreneur: Baidu work in ten years, which have gained operational experience Qu Bo:? Emotional connection. Do community good, do the brand Ye Hao, must be used with consumers and users have an emotional communication and contact. At first we did not believe the public through the micro number and service number do, and do personal number. Why do personal number? Because we can see the customer circle of friends, to see his emotions, what kind of words should be said to him, this is the beginning for us is critical. At the same time, customers often see, we made a number of interesting stuff, usually we take personal interaction with the customer number, give consumers the impression that the brand is the temperature, so emotional piece, is a critical part. Second, we want to know what consumers like, usually give you suggestions, and what most people can accept, brands and products can be put in, so that the user of the brand is a sense of participation. Entrepreneurial state: you get the resources and contacts Air Jordan 14 Retro to start your own business in Baidu which help the song Bo:? Broaden their imagination. The first five years in the bar, five years later, the big event marketing. Including the Olympics, World Cup, etc., Baidu give you a great platform, space is also great but ask you to continue to innovate in business. In this case, when you do call a duck, we know how to operate, how to create a brand, how to maintain the brand. Finally, how to do some new things that make you customers themselves. Baidu annual market operations are great, do activities or in the CCTV Spring Festival and at major TV advertising investment, the brand impact is significant. Can do such a meaningful thing can affect the Nike SB country on such a big platform, it is very valuable. When you start your own business, small, how to use the lowest cost, do more things, these experiences are to you on the big platform to show the infinite space accumulated \u0026 rdquo ;. \u0026 Ldquo; Baidu platform for large, space, requiring you in business innovation. In this case, do \u0026 ldquo; call a duck \u0026 rdquo; when you know how to operate, how the brand break out, how to maintain the brand, the last to know how to do some new things, so that customers themselves \u0026 rdquo ;. Entrepreneur: for \u0026 ldquo; call a duck \u0026 rdquo; what the future is expected to be the song Bo:? In the country, to let everyone know there is such a brand, eat duck, the first thought \u0026 ldquo; call a duck \u0026 rdquo ;, then you have different eating . Cater to the tastes of young future Air Jordan 13 Retro innovation. And with the impact of different ingredients to produce new discoveries. Other countries, even in relatively large number of ethnic Chinese, there are \u0026 ldquo; call a duck \u0026 rdquo; brand. Entrepreneur: How to evaluate yourself Qu Bo:? Requirements are relatively high, for details of each system, the catch is relatively small, but not so good that he was too tired. On the other hand, I was kind of not very diligent people, but so he is very full, you can push yourself forward. Everyone on my evaluation: sentimentalist. (Edit / world network operators Yang Yawen, article Nike Shoes from the start state, reproduced, please indicate the source)