Next you do not know the line Brush chainArtesyn Technologies ???? cases Xiuqian? January 22 Air Jordan Fusion reported that he founded as a mobile phone network games, mobile reading and interactive marketing Nike Heels Boots company's mobile Internet serial entrepreneurs, Chen Xi can be described as the world's people have seen the mobile Internet. However, last weekend, he was still a girl, then do to promote the application of Nike Shoes a surprise. 'Weekend drink tea with friends, we see a pretty girl say to help Nike SB us with Samsung download 36 applications can help us reduce 36 dollars. I saw Sina market operations at Samsung Apps do offline promotion, scared the girl said to me !!! deduction of the powerful public relations firm, but not 150 day wages means few guests. installed the uninstall also help us take the initiative, said the girl made the company so burn App play how to make money, ah, scared me! 'Lan Miao underwear, co-founder HAO Jian Yao commented,' This is called the line Brush channels. download activation to earn money, and then unloaded. To put it plainly is a liar, than the brush list also pit father. 'Chen Xi microblogging showing off the tip of the Air Jordan 7 Retro iceberg application disorderly promotion. By now, the mobile Internet applications into the white-hot competition, access to the user cost of getting high, wire brush under this promotion channels, has become pushed up short-term data, cost to obtain a user's upset, but the promotion the effect of the long term, it is difficult to obtain recognition. Why do the line Brush? Existing applications rich and unorganized marketing channels, there are hundreds. Online promotion has been third-party application store, community, phone assistant and microblogging, letters and other social marketing approach, the line is also pre-installed terminal manufacturers, parallel channels, stores and other pre-installed Brush Rom. Another of the most common is the mobile advertising platform to promote the application made by advertising. Despite a variety of marketing channels, but how to promote the developer's still persistent. Ai Media Consulting survey shows that in 2012 China's mobile application developers in the challenges encountered, 67% of the developers face challenges in terms of profit model, 57.1% of the developers in the application of the promotion and marketing chain in case of a challenge. N multi-network founder Chen Chong said on the App entrepreneurial team, users can obtain low-cost, good-looking report a data comparison reports to investors, has become a necessity. In online marketing, for example, there are a few side participants, advertisers (such as application developers) on the chain, 4A companies or advertisers, distributors, such as third-party applications. In accordance with normal procedures, advertisers pay for Air Jordan 9 Retro ads, advertisers pay to distributors, or omit this part of advertisers, advertisers direct investment to the channel, then channels of commercial channels to promote their App, to get advertisers App users. This completes a closed loop online promotion. However, developers Air Jordan 8 Retro who want to obtain low-cost conflict is a natural channel between the user and profitability. Insiders said that from the application and popularization of the operating level, the user advertisers want to get high-quality low-cost but also control, to achieve this goal will require the development of a variety of KPI, but the media, applications, alliances, market and other kind of media channels can not be completed. But the media also to find a way to do so to find other channels to do so-called 'fill volume.' Brush down the line the way to become Air Jordan 5 Retro one of fill volume. 'As a result of poor user advertisers will find quality, so further control costs in a vicious cycle.' HAO Jian Yao said. Brush application extension workers how to make the line to promote the application stagnation do not just rise in the SP era 10 years ago has become a common way. In Chen Xi scene described, for example, extension staff at a cafe to do to promote the application of the line, usually once installed a number of applications (this scene is 36), you agree to the installation of the reasons, Air Jordan 14 Retro one can reduce the cafe consumption costs, and second, the extension agents will be installed after you install the application and then uninstall activation. Prior to this, extension workers and cafes agreement, if Air Jordan Others the user agrees to the pre-installed applications on your mobile phone, it should reduce the cost of pre-consumer application brought deducted from the user's consumption. Extension workers and cafe do settlement. Because the need to count the profits, extension workers give Café expensive than relief to consumers is higher, it is estimated that if 50% higher than the cost of free single cafe willing to allow extension workers permanent promotion. The crux of this model is in the user's mobile phone after the first installation of unloading, a mounted between a discharge, only for downloads and activations pursuit. Obviously spoofed. Such a discharge is mainly used to install a CPA (download and activate) to promote the application of the settlement. In an investor, this is Air Jordan 1 natural selection on the market, is not illegal in the strict sense. But he also believes that this model is not a good way to get the user, is a way to promote efficiency is relatively low. On the one hand, from the efficiency of the line extension staff. The Samsung mobile application promotion staff also acknowledged that 'not 150 days pay means few guests.' Inefficient but also from the pre-installed this form itself is relatively inefficient. Experience from the terminal preloaded application, Rom Brush, due to the application will go through all aspects of the country's pre-sales agent, provincial agencies, stores, etc., each link can be pre-installed brush, brush the back can cover Brush the front part of the activation volume and retention of applications pre-installed is not high. In particular, some advertisers claim secondary activation, or on the same phone network 2-3 times per month, the line Brush such a loaded one way does not work unloading. Short-term or long-term game? 'CPA can not have Nike King the courage to do.' Baidu wireless, general manager of Yue Guofeng such emotion. Chen Chong believes, CPA way itself has a lot of risk. For example, he said, it was done charter preinstalled applications, each machine to pay 10 yuan, 20-30 preinstalled applications. However, due to geographical, limit the user population, the proportion of different Nike Air Force 1 application activation, 10 dollars does not really get it back. HAO Jian Yao broke the news, 'We hear that the acquisition of a company tens of thousands of extremely cheap used Andriod phone, each machine an average of 100 yuan. Installation 50 App namely to recover costs, then loaded is pure profit.' Chen Chong believes that Air Jordan 10 this strategy does not depend on spectrum. First, because the second-hand phone has done pre-application, application activation volume will eliminate duplicate IMEI code, a large number of pre-loaded will be null and void; the second is if you repeatedly install, if advertisers requirements for secondary activation and secondary network, it is difficult There are practical results. No matter what kind of wire brush under way, Chen Chong believes Kids Shoes that due to the CPA to download and activate this mode measurable goals doomed can do there are loopholes. He suggested that it should recommend an industry standard, there is a developer and channel partners are recognized by authoritative third-party statistics platform, data can be visualized and can be evaluated. 'From a developer's point of view, this can only be a short-term performance, long-term, low-quality user activation volume data is also down.' The investors said. He acknowledged that the company's own investment also has developers using wire brush under this model to promote, will try to promote the effect, if not the long term effects will not use. At the same time, pulled by the data we can not lie to invest long. For investors, the 'investor considerations goal is changing, it is not easy to see downloads or activation rate, and is now more focus on the application of retention rates, a little more refined, it will focus on retention and two secondary second activation rate. 'Xu Wit ninth city wireless investment director Business Unit. Of course, for investors, the data is not the only consideration standard investment. 'Investment is to invest primarily investment not just look at the amount of data, as well as assessment of the quality of the product itself, compared to the amount of data to make overall judgments.' The investment said.