2014 will be the first year the Internet agriculture?i see dark horse, with the eighth plenary meeting, the central document in 2014 and shortly before the state decided to establish a unified national basic old-age insurance system for urban and rural residents, plagued by industrial and commercial capital into the problem of rural land circulation, at the policy level It has been resolved. The Internet and agriculture, a modern a tradition, a highbrow like a like a low class, seemingly unrelated, but is producing amazing chemistry. In 2009 Ding explore the 'third-generation pig model' at the same time, Ninetowns Internet Technology company also set up day ecological agriculture Ltd., 2011 Qiang East began planting rice, the association officially formed in 2012, good fertile group, then 2013 'Chu Liu orange peach' listed side by side, and now in 2014 settled in music as Shanxi ecological agriculture base, the Internet agriculture in the country 'everywhere.' Through the application of Internet technology and ideas, we can completely upgrade from the financial, manufacturing, marketing, sales and other aspects of traditional agricultural industrial chain and increase efficiency, changing industry structure, and eventually developed into agriculture to overcome the traditional drawbacks of the new 'Internet agriculture.' Internet era agriculture has arrived in the country 'everywhere', but essentially, the current mainstream mode only two: First, Lenovo, and other giants of music, as the representative of the whole industry chain covering mode, the second is raw power provided for the representatives of agricultural specialties electricity supplier model. If the financial year 2013 is the Internet, it is reasonable to believe that 2014 will be the first year the Internet agriculture. Internet has changed the traditional industry Nike Shoes one after another, and now the turn of the agricultural industry. For Internet companies, high-margin agricultural products has always been a fatal attraction, Xinhua News Agency special economic analyst Ma Wenfeng told reporters: 'The margin of four percent rice fifty percent cotton margins up to eighty comparison margin IT products, certainly not so high. 'While the Internet companies have been sharpening for agriculture, but of different agricultural and other industries, the relationship between the problem of feeding 1.4 billion people of China, so it relates to national regulatory policy. National policies are not promoted, it can only be called the Internet agriculture Flower in the Mirror in the water, visible or touched. But this situation has improved in the past two years, especially from 2013, the policy was finally let go of the 'gap.' From the end of 2013 to early 2014, the agricultural industry has undergone several major events: 1 by the end of 2013 at the eighth session of the Third Plenum of the Party adopted a 'resolution' communique 'the integration of urban and rural construction land give farmers more property rights, property income gain protection ', referring to the problem of rural land. Central 2.2014 years, 'Document' keyword 'to deepen rural reform,' and the first time give farmers contracted land contract and management rights of mortgage, hypothec. 3. February 7, 2014, Chinese Premier Li Keqiang chaired a State Council executive meeting, decided to merge the new rural social pension insurance and social pension insurance for urban residents, urban and rural residents to establish a unified national basic pension insurance system. Three policy directed at industrial and commercial capital, including Internet companies, including the biggest bottleneck to enter agriculture - land transfer issue. For agriculture, there is no land, everything is out of the question. But China's land are vested in the hands of farmers, even though the Department of Agriculture data show that as of the end of 2012, the ratio of household contracted land nationwide circulation reached 21.2%, but Ma Wenfeng told reporters:. 'The water inside a big present data on domestic authentic infield still controversial, but no matter whether the number is 18 million hectares of land have been involved in the transfer of certain less than 1 million acres. 'eighth Third Plenary Session' to establish a unified construction land market 'means, rural collective organizations like the Air Jordan 14 Retro city government land office, land center as sell their own collective construction land, do not like this government to cheap land from farmers and then sold to developers at high prices. But at the same time, the collective organization of land sales, we must accept the Air Jordan 12 constraints of urban and rural planning and land use planning. This year's 'Document' is the first time, giving farmers contracted land contract and management rights of mortgage, hypothec. Document emphasizes the implementation of ownership, stable contracting rights, deregulation, the right to operate the contracted land ownership, contracting, management rights 'separation of powers', it is necessary to stabilize the farmers the right to contract, but also to liberalize land management rights, more importantly, to allow the contractor land management rights to financial institutions mortgage financing. For the 'Document' meaning, professor of Agriculture and Rural Development, Renmin University of China Zheng Fengtian (microblogging), says: 'Since reform and opening, contract Nike Basketball rights and the right to operate most of the time are one now appears. The separation of the right to contract and management rights, will be Air Jordan 19 a major breakthrough in land reform. This means that farmers can put their contracted land transfer business, if you still need to be able to get back in the past farmers hesitant to give other people the kind of But now clear after contract rights and management rights, such worries a lot less. 'Compared to the Third Plenary Session of the spirit of the eighteenth and the first document, the state decided to merge the new rural social pension insurance for urban residents social pension insurance initiatives, can Air Jordan 2 be described as truly 'final word' cleared the land transfer last and most fundamental problem. Only to farmers send the pension, we can really make the land transfer. China's current situation is so densely populated, especially in rural areas, agribusiness analyst ZHOU Wen-quan, said: 'After the household contract responsibility system, the right to contract farmland in the hands of a single retail.' Companies want to form large-scale cultivation requires a lot of land, and want to get from these retail hands, it is very difficult. 'For more than 60 years, farmers can not work outside the home, can only rely on the land endowment and now China has nearly 100 million farmers over 65 years..' Ma Wenfeng, said: 'Most of China's land is in these 65 years and older farmers in the hands of farmers Without Pension, Social Security, is to rely on the land to sustain life, so you want to put farmers land transfer, we must address their worries. 'Ma Wenfeng said that farmers rely on the land is actually very little income, an acre of land a year Revenue is Senpachi hundred dollars, if the net labor and other costs, net income is three or four hundred. With other pension income, farmers naturally willing to land transfer out. At this point, the doors officially open land transfer, including Internet companies, including industrial and commercial capital into the rural roads have been in sight. In 2009, Ding explore the 'third-generation pig model' at the same time, Ninetowns Internet Technology company also set up day ecological agriculture Ltd., 2011 Qiang East began planting rice, the association officially formed in Nike Air Yeezy 2012, Air Jordan 15 good fertile group, then 2013 'Chu Liu orange peach' listed side by side, and now in 2014 settled in music as Shanxi ecological agriculture base, the Internet agriculture in the country 'everywhere.' But essentially, the current mainstream model of Internet agriculture only two: First, Lenovo, and other giants of music, as the representative of the whole industry chain covering model, business covering almost from the production, processing, logistics and sales of the whole industry chain; Second, the electricity supplier of fresh produce characteristic represented by the electricity supplier, this model involves only the sale of part of e-commerce platform for other sectors are entrusted to a third party, it is characterized by small investment, quick, but the need for the industry chain strict control downstream. Lenovo covering the whole industry chain model November 12, 2013, following the good fertile blueberries in May of that year listed subsidiary of Legend Holdings fertile agricultural sector good group announced a second flagship fruit products - Jia Yan Woking kiwi fruit. Very special, Lenovo launch of kiwi and former 'Tobacco King' Chu Shijian planted 'inspirational orange' together, a combination of 'Chu Liu orange peach' starting, immediately sparked heated debate, and joint lead to the home of Apple Pan endorsement, Ren (microblogging) Endorsement millet home ...... a time, Chu orange, willow peach, apple Pan brand marketing of agricultural products have become the story. Lenovo enters agriculture benchmark significance: it marks the Internet into a new level of industrial agriculture depth of integration, also marks the capital to the countryside entered a new phase of cross-border operations. Lenovo is comprehensive transformation of agriculture, with the Internet technology to transform production processes to increase production levels, control Air Jordan 3 Retro the entire production process to ensure product quality, but also for product marketing has been innovative design, will eventually open up the traditional isolation of industry links, to form a complete industrial chain. At the same time, relying on Lenovo's global vision can lay industry worldwide, to achieve their proposed 'three-all' solution, that is, the whole can be traced back, the whole industry chain operations, global layout. Lenovo valuable point that agriculture: agriculture depth prospective studies and peaceful. First, the association did not choose vegetables and other conventional grain and oil industry, there is no way to engage in farming like Netease, but the choice of more high-end products, the profit improvement relatively large blueberries Air Jordan 3 Retro and kiwi, which makes running a reliable industrial base formed a profit expectations. Followed by sufficient capital operation, not from scratch, but take a takeover approach to the rapid formation of large-scale production base, reducing the investment period. Again, the association realized that agriculture is a long cycle industry, so Liu remind Chen Shaopeng responsible for agriculture sector:. 'We do not hurry to make money, one billion, two billion investment we can afford to do step by step to stabilize the' course Lenovo abundant capital strength, but also let them speak with such confidence. Fresh efforts to get rid of the quagmire of the electricity supplier of agricultural products onto the e-commerce platform will be favored reason why is because of huge commercial potential. 2013 China's GDP was 52 trillion, of which animal husbandry and fishery output value is 11 trillion, Air Jordan 3 Retro but Kids Nike Trainers the online shopping penetration rate of agricultural products is only about 2%, compared to 3C, clothing and other industries frequently 20% penetration of electronic agricultural products Business still has much room for development: 11000000000000 multiplied by 18%, which will undoubtedly make everyone crazy market. But agriculture is not the industrial, agricultural electricity providers nor industrial electricity supplier. Although fresh electricity supplier Blue Ocean known as the last of the electricity supplier, but based on the special law on industrial blank level of awareness and practice, you can simply copy those ordinary electric provider mode and courage to do the pioneer of fresh electricity supplier companies may eventually Pioneer become martyrs, encounter people sighed with regret the tragic outcome, particularly in the beginning of 2013, Beijing 'Excellent food network' seeking to transfer and Shanghai 'day with fresh' is sold as a symbol. By the end of 2013, an article entitled 'China 3000 almost no electricity suppliers produce a profit,' the article again and heated discussion of fresh electricity supplier. Although there are data to show that those who are not yet profitable, but overall bleak industry can not be denied. In fact, especially fresh produce electricity suppliers electricity supplier, just looks beautiful. Almost no one doubts that a better future electricity supplier of agricultural products, but lack awareness of their special difficulties. Fresh electricity supplier has three difficulties: First, far to the edge logistics system, the high cost of the Air Jordan 14 Retro Internet to sell something else may be cheap, but the farm was expensive, because the farm have to eat every day, and put it not long, single The purchase amount is small, logistics cost is very prominent. Some fresh electricity providers initially naively ordinary markets to competition, the result can only be playing with toys. Second, product quality control very difficult. Agricultural products are not industrial products, a machine tool, a mold can produce standardized products, plants and animals will inevitably result in the production of standardized natural obstacles, are more susceptible to natural risks affecting industries that are not, production continued supply is also a problem. Regional agricultural prominent feature is formed on the surface extremely rich variety of products and the actual supply is extremely monotonous contradiction. Third, the business model and positioning is very difficult, as organic products, trust is difficult to cross the border; engage in pure B2C, logistics costs can overwhelm the enterprise; difficult to protect the rich against white-collar group, the source of procurement and so on. But fought through a series of exploration, produce electricity supplier mode gradually from chaos to clarity, to explore three fundamental way. One brand, the depth of the development of agricultural connotation, significantly increasing the added value, to avoid price competition misunderstanding; the second is community-based, agricultural shorten the logistics chain, reduce logistics costs and improve the degree of preservation; three online and offline integration, O2O + B2C, to microblogging, micro-channel marketing as an adjunct to, the use of large data precise positioning, and gradually find Air Jordan 10 the Air Jordan 13 Retro profit model. After all, electricity providers fresh positioning and routing problem, whether it is to the Internet or to better through online sales? Eventually fused with the traditional path, the effort in the convenience of the community on the current logistics system is not suitable for agricultural products. When the common agricultural community can easily achieve online transactions and local Transmission and Distribution seamless, the problem may really cracked. Produce high-end electronic business eventually would like to 'fly into the homes of ordinary people' transformation. Internet and agriculture, a modern one tradition, a highbrow, a low class, seemingly unrelated, but has begun to permeate each other. With the relaxation of policy bottlenecks, a vigorous Internet agriculture feast is being staged article Source: Manager Author: Yun Fu Wei Yanan