Trout and his 'disciples'like Einstein's wisdom Air Jordan Fusion attributes, sexy Monroe attributes, Air Jordan 3 Retro a company, a brand should find their own property, and competitors a Nike SB clear distinction between the property Text / staff reporter Zhao Nannan music sounded, the spotlight from the venue one of the entrances began to turn, Mr. Air Jordan 12 75-year-old Trout appeared, Air Air Jordan 12 Jordan 6 accompanied him all the way to the lights, is surrounded by staff went back and forth on stage. 'Are Air Jordan 7 Retro you ready?' Mr. Trout began the speech by the American opening. Jack Trout, Morgan Stanley promoted as higher marketing strategist Michael Porter, president of consulting firm Trout is the United States. In 1972, he was a 'positioning times' thesis created a positioning theory, subsequently Monograph 'positioning.' In 2001, Trout positioning theory was named the American Marketing Association, 'the greatest impact ever on the US concept of marketing.' But it was his most memorable done several classic case: he had the 'Hedy' soda positioned in the 'caffeine-free non-cola', which is very happy to hit the Coca-Cola and Pepsi. Thereafter begins seven-soda drinks out of the many, becoming second only to Air Jordan 14 Retro Coca-Cola and Pepsi third US beverage industry brands. Finally, Trout fans in Beijing until the opportunity to close contact with him. Site full Nike Shoes of people, they are from all walks of life: textiles, FMCG, electronics technology, education ...... their old man's 'positioning theory' very respected. Mr. Trout good at sharing case, an Air Jordan 8 Retro opening, he quickly mobilized the Nike Air Max whole presence of the audience's nerves. Location from country to city targeting, positioning the company to a marketing strategy from ...... Trout with a very calm tone and very cordial gesture, tells one about 'positioning' case? Cases. New Zealand told the world that they are the youngest nation, want to develop tourism. 'Some people are interested in a young country? When you travel time, certainly like ancient country with a long history.' Trout for New Zealand's national identity nose, he said New Zealand should be positioned in the world's most beautiful two islands, where the two islands, North Island and South Island is really different. 'I Air Jordan 1 specialize in trade with Cuba, I would like to know your definition of Cuba.' A live audience could not help but ask questions of Mr. Trout. 'Cuba is a tourist destination, take a look at Beijing there are so many new cars, but Cuba did not, Cuban Miami close any connection, so the potential is very large. The cold war has ended, the United States policy towards Cuba should be changed, and now the United States against Cuba The attitude is very unwise. 'Trout replied. In addition to listening, Chinese entrepreneurs are even more willing to give direct guidance of the master. Ba Jin Men is positioning theory of loyal followers. Ba Jin, vice president, director of the Kids Shoes company's story very representative. Ba Jin has been established for 30 years, and after many manufacturers get the seed capital through the operation of industrial, switch to a different pursuit of higher profits, Rimula 30 years, but focused only on the jacket. They use 'Each jacket has a unique design' concept to attract the second and third tier cities to get rich first batch of customer groups, and that all efforts in order to make jackets and Rimula equate. Hong fluttering tea is the height of the limelight in recent years, marketing star, this company is also positioning problems exist. Cai Jianfeng, vice Nike Air Force 1 president of marketing Hong fluttering memories, fluttering through the initial success, tried bottled tea, tea shop entity, powder packets tea multi-operation, synchronous Air Jordan 10 expansion, and even the introduction of the production line put into mass production. But after contacting the positioning theory, hesitation finally decided to give up and focus on doing cup of tea, and now, Hong fluttering slogan from 'sold more than 300 million cups a year, you can circle around the Earth' becomes the 'sold more than 700 million cups a year, you can circle the earth twice.' Estimated that this figure will increase next year? Plus ...... talk about 'positioning theory' in Chinese practice of success stories, the atmosphere began to heat up. More entrepreneurs with the problem from the beginning to ask, they are confused or do not know what to do next strategic choice, or large companies in the industry worried about a sudden made and their own production? Products. For specific questions on Chinese enterprises, Trout said: 'I may not be as we know better China, but I understand the principle.'