Big data allow electricity providers to achieve precision marketingO2O the past few years, electricity suppliers increasingly grow into a major force in the Internet economy and the continuous development of the upgrade, detonated one after another economic hot spots. In the electricity supplier industry maturing today, with the Air Jordan 3 Retro advent of new Internet technologies, electricity supplier turn towards what direction? I think the dark horse large field of electronic business application data will bring many benefits, not the companies will be in weakness. 300) this.width = 300 '\u003e Yesterday, held in Guangzhou, the country's first Air Jordan 2 professional exhibition --2014 on electricity suppliers (Guangzhou) International E-Commerce Expo, brought together more than 300 exhibitors, including the only product, Dream Bazaar and other local leader, as well as domestic large-scale electricity providers Jingdong, Suning, Shop No. 1, Dangdang, Amazon also, ebay and other world-renowned commercial enterprises. The three-day conference will be held for nearly 40 field activities, not only serve to show, more important the large number of interactive sessions to electricity suppliers who provide ideological collision internet. Reporter Air Jordan 7 Retro observed, big data marketing, the future direction of O2O of electricity providers have become a hot topic of public concern. How hot a large data precision marketing? Baidu marketing director for the retail industry Natsumi that in the relatively early days, retail store format is open where people have to go, is a seller's market and now transition to retail electric providers, it becomes a people where we have to chase Where this is a change in the retail industry. billion Ma, vice president of marketing company famous electricity supplier Li Xiaoyan believes that big data is to the Internet has brought tremendous changes, especially in the big data marketing use. This accumulation of data on the basis of large by way of purchase of the audience (DSP) technology and RTB (Real Time Bidding), is to rewrite the rules of survival online advertising. With the era of media fragmentation, traffic began to disperse, the flow behind the Air Jordan 9 Retro audience also will be dispersed in the various traffic platform , while the need for 'big data' precise technology to stand out. Natsumi example, in tourism, through data analysis, know very well the seasonal tourism industry, node, where the hot spots, but also know the seasons regular change of seasons what attractions they are Nike Shoes interested in. 'For the automotive industry, we will find a rule, when car sales to retrieve the number of Baidu and our whole line is under proportional. Statistics found that whenever there is an average of 20 people retrieve relevant vehicle on Baidu, the line will sell a car. For real estate, we can know which area house in the best selling, most people which area of concern. 'Through data integration, you will find, in a different electricity supplier community surrounded by different media, electricity providers should know which budget to the Nike Air Max media through the data to understand consumer who is to know what his needs are, and he knows how to engage and interact, can form effective use and help electricity providers to achieve maximum benefit. Emar iResearch report data also showed that precision marketing delivery, is to identify the audience and users of property, which will be the future The trend of large data precision technology based on DSP (advertiser demand side platform) application in the future, it will become the mainstream Air Jordan 6 way of advertising, advertising will also bring Air Jordan 6 new growth momentum. iResearch report, 2017 China DSP type display ad serving size of 17.22 billion, accounting for 22.5 percent ad show class size. In the big data precise role of technology, media traffic to maximize liquidity, while advertisers maximize ROI in 2013 During the two-eleven, Mary billion - Yi Bo DSP platform in the Lynx businesses, by DSP advertising, bringing the average sales accounted for more than 30% of total sales, and some even more than 60% According to reports, only. product will have begun large data precision marketing attempts, and has been successful in the last year, 'July 19' big promotion, marketing needs only product will hope to produce the depth of interaction with core users, the only product able to have a deep knowledge in promotional activities, took steps around Baidu, paste it, and so launched the core applications. Natsumi said, 'take the day as the only product will bring 1.2 billion of exposure, 2.6 million user interaction, entire paste it flow more than 4 times, for the only product in terms of its own Web site traffic also had an explosive growth, but the flow of costs only 9 cents. 'Hot 2 O2O what are the errors? O2O become hot words of the current development of electronic business, a number of electric businessmen in the meeting room,' said O2O almost every day to listen to listen to people say spit. 'However, O2O what? How can make O2O model? is electrically businessman has been entangled and continue to discuss the issue. Han Extension Technology CEO Ye believes that the current prevalence of a misunderstanding, 'Some companies that do their own O2O is simply because companies have tens of millions of consumers. 'But he believes that tens of millions of users do not necessarily become a consumer business lines.' Offline to online customers do not necessarily have to interact, and therefore not necessarily your O2O fans. 'Billion-European network co-founder Huang Yuan Pu agree with this view, he said,' like us, people from the media, the less there are tens of thousands of fans, but every business can put the Kids Shoes fans into online consumer resources, that all the Chinese people are not enough. 'Since the media people pottery small opening believes that the interests of the enterprise is relatively urgent heart, only concerned with sales, but O2O based on communication, focusing on the relationship between culture and users communicate more interactive, make joint online and offline to build relationships, and ultimately conversion of sales. 'not you just open an online point of sale will have user participation!' Ye are straightforward, he said that the two-dimensional code is present, but how to let users consume successful brush-dimensional code, the user requires further cultivate the habit of Huang Yuan P believes that the Air Jordan 3 Retro line from the line to turn the business aims to turn directly to customers online and offline consumer customers step change consumption patterns, 'This is a big misunderstanding!' He He believes that although online promotion, but the line operations and experience are also important. hot 3 PC side to the mobile Nike Air Force 1 terminal which challenges change? With the growing electricity supplier, electricity supplier marketing costs are rising. Many electrical businessman complain, now do electronic business, 'marketing expensive, but it is difficult to bear fruit. 'How big waves in the power business stand out, is troubled by their biggest problem. But last year,' Chu orange, 'the fire, let all electricity providers themselves. Originally Life Network as' Chu orange 'marketing behind this, but less for the People have been known to live in South China general manager of operations net 张丹萍 do media people came, she asked, 'Chu orange,' the success of the most critical in the marketing, and the key marketing, and that eight characters -. 'influence influential people' . 'In 2012, when we first launched Chu orange, concentrated to 60 years born entrepreneur penetration. 'Driven by opinion leaders Air Jordan 15 group sales will fight Chu orange guaranteed high quality fruit. Meanwhile, some people think that the marketing concept of packaging is important, but the Nike Shox technology is equally important. According to Gao Jing, vice president of clouds moving Air Jordan Women through the United States believes that with the mobile electronic business development, 500 million Chinese mobile phone users determine the merchandise website mobile terminals will become the brand marketing battleground However, traditional electricity supplier commodity Air Jordan 10 page from the PC to the mobile terminal changing faces three major challenges: First, display problems. mobile terminal screen is much smaller than the PC side, fonts and pictures on a page if there is simply do not know. The second is the interaction problem. Small screen, small pictures, small fonts, users can easily click into contact with a finger is not ideal. Third, speed problem. Because restricting flow, clear big picture is difficult to real-time updates, slow, poor consumer experience favorability. Therefore, how to use technology to enhance multi-screen marketing go hand in hand, is the electricity supplier must be solved. This article Source: Nanfang Daily Author: Deng Deng Shengyao pigeon