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Wal-Mart: Giants from the store to the evolution of the electricity business innovatorsSource: try to translate little blog about the 'Fast Company' magazine of the electricity supplier for Wal-Mart reported that hope Air Jordan Fusion can provide some valuable reference for Chinese retailers. The world's largest retailer Wal-Mart is embracing social networking, mobility and entrepreneurship to confront the Amazon, these enough? Jeremy King has ignored the world's largest retailer, in a month, he had received numerous calls from Wal-Mart's recruiting department - he is used to this state of being pursued, in Silicon Valley, he is a celebrity, who build eBay's core IT infrastructure. Phone still indomitable, finally, he picked up the phone to tell each other that they did not want to interview so easy. 'Roughly like this, why do not you give me a call directly to CEO, you let him talk to me, maybe I would consider joining.' Actually king does not know Nike Shoes who is the CEO of Wal-Mart, 'I was very arrogant , CEO of the world's largest retailer is not ready to see me, I would not go to the interview. ' The next thing is that Wal-Mart specifically for the King arranged a Wal-Mart CEO Mike Duke of video conferencing. 'Now that I think that thing is still a little strange.' King said, 'Mike in Bentonville (Wal-Mart headquarters city) office maintains original features Sam Walton (Wal-Mart founder) period, you can see the wooden 1970 Mosaic board when I saw this video scenes when thinking, this is where? 'After 45 minutes of talks, Duke to the King show irresistible. Wal-Mart's online shopping market has been for many years wander, but Duke vowed to digital is now the top priority of the strategy of Wal-Mart, the company that he has made a lot of adjustments, including the Wal-Mart e-commerce and other services into equal importance, more The investment of those high-tech talent, acquired a number of entrepreneurial companies, one of which is to have 65 employees social media company kosmix-- its strength in the field of search and analysis outstanding after the reorganization as 'WalmartLabs'. What can the revival of the Wal-Mart Web site and services duke is Air Jordan 1 looking for people and trying to inspire the entire company's culture. He wants to switch from Wal-Mart to strict, ruthless and efficient business processes known to a more flexible, experimental and state with entrepreneurial spirit among. In other words, he wanted to Bentonville, Arkansas Language inject Silicon Valley atmosphere. The summer of 2012, King became Wal-Mart's CTO. 'We have now attract hundreds of talented people, who come from Silicon Valley and other parts of the world.' Duke thus described his bold transformation, 'We are ready to win.' WalmartLabs the office in the city of San Bruno, California, in the office of a boxy, from San Francisco only a few miles. In the past year, it has helped Wal-Mart to improve search engine, very predictable dig out the current momentum is fierce social gifts market (Social Gifting) - companies can use social media hints gift service and in the fall the day of the attempt to provide service to customers. This new movement is a very clear signal that Wal-Mart is to fight against Internet giant Amazon.com electricity supplier, and reduction of the potential threat of the opponent. You know, Amazon is also the date of service of the experiments carried out. At the Barnes \u0026 amp; Noble bookstore and later sacked Best Buy, Amazon CEO Bezos staring at a bigger market, he has been pushing Amazon to sell diapers, soap, pet food, cereals, and even allow customers to subscribe to those in need ambitious regular purchases of category directories, which are Wal-Mart's core business products. Wal-Mart is one of the largest grocery store, it's core strategy is to attract millions of families to buy food and other large quantity of goods every week, which is why Wal-Mart in 2011 accounted for as much as $ 419 billion in revenue, and Amazon Only $ 48 billion. In any case, Wal-Mart in the world of e-commerce are like a distant challenger to return the company never broke their own records online, even though analysts had predicted in 2011, its online retail sales will reach $ 4.9 billion. In October, Wal-Mart had predicted it next year in the world of e-commerce revenue will reach $ 9 billion, but at the same time, Amazon has their annual sales in 2015 of $ 100 billion set in. Analysts said Wal-Mart, Amazon has been eroded in books, music, DVD, toys, appliances and even a market. 'People have started talking about the Amazon will become the e-commerce world, Wal-Mart, which also happens to be Wal-Mart is more electricity when there are signs of recovery providers.' E-commerce technology and consulting company Channeladvisor's CEO scot wingo said. In the face of a hungry greedy rival, Wal-Mart just want to rely on digital technology to prevail recovery, it appears to have some radical and simplistic? (Amazon's executives often Nike Air Max insisted that, if a little hard, maybe would not have fond memories of the Amazon). No, Wal-Mart really needs to become digital, but that is because customers are gathered there. Soon, everyone's cell phone to make back shopping getting smarter, plus the price of the tablet terminal with networking capabilities will be lower than $ 200, low-income families will be converted to online consumers. 'The world is changing, and our customers are a fully connected world shopping.' Duke said. 'I do not like Chicken Little (Chicken Little, the movie name) told the same as you say, if you do not embrace the Internet and mobile Internet, the company will disband.' Wal-Mart's chief e-commerce officer neil ashe added, 'But we have this responsibility to keep things on Air Jordan 14 Retro track, because customers expect us so. 'Wal-Mart hopes to better myself as an Internet company, it will be better than its rivals more captivated consumers. In 2012, Wal-Mart celebrated his 50th birthday. In the beginning of 25 years, Wal-Mart became the world's largest department store retailer, when Sam Walton would like it to become the largest grocer. 'A lot of people say this is crazy.' Walmrt.com 2007 into the company's Web site (USA) CEO Joel Anderson said, '25 years ago, we really do not know how to spell Grocery (grocery store), a lot of people at that time that we impossible. 'Anderson said the next 25 years, Wal-Mart to become a digital company. 'In the beginning years, we just repair the experiment did not go forward? To some extent this is, but look at our history. When Wal-Mart decided to do the transition once what to do, it will become a huge trend. 'April 2011, Wal-Mart spent $ 300 million will Kosmix bag. The company's expertise is increasingly spreading to simplify Internet users, it is unique in its algorithm a user in the end they are trying to understand what you want, rather than take the effort to match their text. For example, if a user searches for the 'presidential elections', google will return with all kinds of information, but kosmix will find some containing a specific page, even if it does not contain these specific keywords, then they will follow the candidates kosmix , biographies, news stories, voting data and other categories to sort it out. Only in recent years, google and Microsoft Nike Air Max bing was a similar increase Kosmix search results, but Kosmix founder Venky Harinarayan and Anand Rajaraman in 2004, hit out of this idea. Kosmix Wal-Mart wants to use artificial intelligence technology to the business transaction, but it needs someone to Trader this thing. Harinarayan and Rajaraman 45-year-old 40-year-old were born in India, also graduated from the renowned IIT madras university, after 90 years at Stanford University doctoral student met them the last century, became inseparable loved cross. Two people looks very thin, very fit to work, and later became well-known Silicon Valley duo, known as 'Venky and Anand'. They were founded in 1996 Junglee.com, after Bezos in 1998 to $ 250 million acquisition price. Bezos realized Junglee technology to help consumers in the online shopping store parity, this bold move can increase the Amazon customer appeal. Rajaraman became Amazon's CTO, while Harinarayan Amazon Marketplace is responsible for business - this open platform to run a lot of businesses can sell goods on the Amazon page. 'My interview with Bezos every week for several hours.' Harinarayan said, 'In 2000 we did before the Amazon who imagined things.' Analysts said the Amazon statistics, about 40% of the goods via Marketplace sold. The duo left the Amazon in 2000, made a four-VC, after the creation of Kosmix. The company's unique is that Air Jordan 6 we can find valuable information in a noisy Internet. They developed an application tweetbeat, became the analysis and mining tool Trending on twitter 2010 World Cup-related information because it allows you to analyze your team who discuss or even a bit player. This allows Wal-Mart executives salivating, they have been trying to apply the idea of ​​artificial intelligence to cart them. Because users often leaves traces some of the favorite items on the social media, including writing reviews, use the like button, and search in Air Jordan 3 Retro the store and so on. In addition to money, what impressed Harinarayan and Rajaraman? They see something more interesting things, rather than just copying what they have done in the Amazon (Ironically, the Bezos are sharing the profits from Wal-Mart's orders, because he is also an early investor in Kosmix people). 'Since Amazon bigger later, what has changed?' Rajaraman very careful when answering their wording, 'you can be a social media experience, store experience and online shopping experience combined, no one able to do before.' Since Kosmix The team in the summer of 2001 and Ruwoerma, they found the situation a mess. 'Silicon Valley Wal-Mart almost nothing, except to know that it has an office in Silicon Valley.' Gibu Thomas, senior vice president of Wal-Mart's mobile technology team Kosmix Wal-Mart posted the first batch of executives, 'it looks like a traditional IT The company, like running. 'He explained that Wal-Mart has been using outsourcing and specialized systems designed to Nike Air Yeezy drive some of their core business. Worse, Wal-Mart has 27 subsidiaries around the world are using incompatible technology, these places are not the Wal-Mart store Air Jordan 14 Retro or its legendary supply chain seamlessly link. Walmart.com search engine once a typical case of failure. 'Wal-Mart's global executives use before the engine side, the side of his mouth to say 'this is embarrassing'.' Sri subramaniam is the executive director in charge of reconstruction walmartlabs transition, he said that if you use the old walmart.com search engine search for 'smart phones', you will be found to link some of the mobile phone charger, not iPhone; you search for 'socks', it will give you some of the cotton candy and feedback gauze results. Kosmix team has been accustomed to the Silicon Valley way of doing things, they initially worried about different cultures collide hinder their own efforts to make the business better. 'My first reaction was, wow, this will become very interesting.' At Wal-Mart search marketing system department of Chris Bolte said. It turned out that some of these fears are unfounded, and bilateral cooperation were amazed at Kosmix them into Wal-Mart is so smooth. 'I think part of the reason is that Wal-Mart is very clear that they need us, and it reversed the situation.' Subramaniam said. Their first job is to create a new search engine, which took about 10 months, and only 12 or so engineers. Wal-Mart did not provide specific sales figures, but the report's executive director, said the search tool makes improvements on walmart.com converted from the viewer to increase the number of users up to 15% of buyers. Now if you search for 'socks', you will really find them. In Harinarayan and Rajaraman will Kosmix to Walmartlabs, they spent more than half of the staff to do the aforementioned boring and critical tasks, while others were deployed as a real laboratory staff, they have enough freedom to set up a subcommittee and experimenting with new ideas seems so far. 'We have them every six to eight people together, like a mini-venture company.' Harinarayan borrowed Bezos organizational innovation model of two-pizza team, 'A man's assume CEO duties and other Everyone has a clear business objectives. We only propose a direction, a group of people to operate to achieve it. 'This process spawned a number of project outcomes, one of which is Shopycat, it is a gift recommendation APP application by Walmart. com recently released 2011 annual leave on Facebook. Shopycat will scan your friends like button, comments, status updates and other profile information, thereby to determine and recommend they might be interested in gifts. Wal-Mart claims that Shopycat increased sales site, but it did not disclose specific figures. Vacation days in 2012, the team has become an integral part of Shopycat Walmart.com site and renamed 'Walmart Gifts', customers have to log in to their Facebook or Twitter accounts will be able to obtain personalized shopping suggestions. Another retail core applications Walmartlabs wisdom is to use some of the peak data on social networks, to predict some of the unusual demand for commodities. Last year, the team used facebook and twitter comments on correctly predicted the user's attention on spherical cake machine (cake-pop markers) has increased significantly. A few months later, they found that demand for electric juicer in promotion, because there is one called 'fat, sick and nearly dead' documentary is popular. These data will push the team to the Wal-Mart buyers. With these signal enhancement, Wal-Mart said it will play an important role in facilitating the purchase decision. Walmartlabs will create some new projects, allowing users to Wal-Mart and its e-commerce business has a different understanding, such as Get On The Shelf project is an online contest that allows users to put their works on Wal-Mart to sell the invention. This is a very successful social marketing plan, access to the more than 4000 submitted commodities, more than 100 million people voted, all kinds of messages are also spread in the United States each town. In addition, there is a Goodies subscription service, participants only need to pay $ 7 a month will be able to get a package of specific food packaging, and home delivery, this process can be carried out Wal-Mart market needs test. Each project will be activated Wal-Mart's e-commerce business, and gathered them together, you can fully demonstrate the vitality of this new retail giants. 'We'll find their own way, every three or six months, you'll find something new can not help but make you say wow.' Wal-Mart's e-commerce director ashe said. As Harinarayan said, Wal-Mart's next step is to expand the laboratory. But he and Rajaraman will not participate, in June this year, they announced he was leaving Walmartlabs. Air Jordan 3 Retro To outsiders, the company founder's sudden departure often means the presence of some trouble. This occurs in only one year after the merger, the two is not over yet 'earn-out' stage, which means that they will not get all of the outstanding shares from earnings. Does this mean that Wal-Mart's corporate culture so that a flexible high-tech entrepreneurs who feel suffocated? Or Wal-Mart has been unable to endure this inaction type of leader? They denied the speculation, they said he had spent eight years as a pioneering time, and now just want to leave. After exiting the statement shortly announce a Friday, I met first office in opposite kosmix a coffee shop a harinarayan, in talking for an hour on the Amazon and Wal-Mart, he said, is now a free, 'Considering I and anand in wealth created during the work, if you do anything to consider the Nike Air Force 1 issue of money, from the very beginning that this is wrong. 'Later, Jeremy King took over the leadership of the Walmartlabs of. I visited the new Wal-Mart store in shining bright in San Jose, and met a Walmartlabs product manager jonathan sherman, he let me see how the digital model into the US retail Wal-Mart among the temple. Everything coming from APP smartphone will start. Wal-Mart Imagine you spend a day like this, you'll remember what you want from milk, bread, new racket to a nephew's birthday toy, then you are facing with voice recognition Mart APP say. This APP will tell you these goods at specific shelf space at your local Wal-Mart, as well as specific product information, it can even make some suggestions based on your preferences behavior. As long as you enter the Air Jordan 10 Wal-Mart, you can always summon an assistant to help you. Wal-Mart APP currently only a few small features: sound list system works well, according to your store and are looking for something, it is now sometimes help you locate the position of the product to look. Currently, Wal-Mart APP does not give you display more merchandise, we can not help you summon shopping assistant. Wal-Mart has been trying to test mobile payments at specific stores, Wal-Mart will give users a real-time dynamic shopping bill statistical services in shopping, I also walmartlabs this journey into the tens of millions know that Wal-Mart is tighten the budget. These efforts are aimed at remodeling the store shopping experience, which is the bone of contention - the Wal-Mart store in the end is a huge asset or burden? 'We are the only one dedicated to the integration of smart phones, online store networks and other multi-channel, to allow users to provide anytime, anywhere shopping business.' Duke said, 'Ultimately, we will overcome all opponents.' When I asked Wal-Mart How executives view Amazon launched the next day and the day of service, a lot of people laugh. 'We see the Amazon trying to be very interesting.' Walmart.com website CEO Anderson said, 'We have more than 4000 forward-deployed operations centers, some of which are already providing courier services, this is our store.' 'If You recall the recent changes in the retail industry for 20 years, people in the store shopping by the way does not change. 'Thomas said,' One question we are asking is how to give the ability to store in e-commerce success? Air Jordan 11 us one week There are 200 million passenger, even if each cart on average only $ 1 increase revenue, which means that billions of dollars a year income. 'In fact, this figure will be far more than $ 10 billion this year, Wal-Mart expects electricity revenues. If Wal-Mart's failure in its digital transformation, certainly not because of lack of resources or Kids Shoes potential for development. Where 95 percent of American life, every 20 kilometers there is a Wal-Mart. No one could have plenty of money so Wal-Mart, and no one has a better supply chain, but no one can have such a close relationship with the customer - Wal-Mart executives are aware of this. 'Our capital investment this year has already exceeded the total since the establishment of the Amazon.' Ashe told me. However, the size of Wal-Mart is also the biggest enemy. Walmartlabs creative team can come up with thousands of ways to enhance the shopping experience for the user online and offline, but if Wal-Mart's execution has been slow and bureaucratic serious, all this will be pointless. In fact, to really adopt these innovative approaches, it would be more complicated to implement. Every change including how the project delivery, customer how to navigate the store, or how the application runs on the company's existing IT infrastructure, will be a need for thousands of parts collaborate to complete the adjustment. Wal-Mart online can be successful, but not into the line of the Amazon. Wal-Mart often discuss how the company line to win, a word I heard most was 'by Wal-Mart (by being walmart)'. They are right, Wal-Mart does not need to completely change the genes, the company's IT service able to support line of price competition, but now they can use it to control the Internet. It does not need to be urgently pursue the Amazon, which only need to identify a number of Wal-Mart's importance in the life of everyday users, just like today, like Wal-Mart store. At the same time, it must be based on long-term, perhaps 10 years or even Wal-Mart to spend more time to become a successful digital retailers. 'Someone asked me at a board meeting, 'neil, which requires long, how much it costs?'' Ashe recalled, 'I told him, 'This might occupy the rest of my career, and it will spend whatever might need to pay It costs'. Because this is not a project, but this company (Because this is not a project, this is the company.). '