the 5 main components in answering this question are:
*intent: is the user intention largely the same? If so you can target many keywords on one-page, but if it is different then it is logical to break up the keyword baskets based on the different user intents. however "ipod repair" and "sell my ipod" and "used ipod" are absolutely different concepts... as are things associated with the ipad
*relevancy: this is kinda tied in with intent, but also if the words look significantly different then make different pages for them.
osometimes you can use a different strategy than what rivals are doing and what shows up in the SERPs, but generally what's working is a great starting point (since mimicking it removes some variables from the equation).
It's not really exciting (or even expert advice sounding) to suggest being iterative and following what is working well (rather than saying "go in with big plan x") but in practically everything we do we have a rather iterative strategy. we do that for a couple major reasons:
* competition : whereas if it is strong you may have to be more granular to compete, if the competition is weak you can get away with targeting more on 1 page
your anchor text question is a little tougher to reply. The reason is that up until about a year ago anchor text was page specific and seldom (if ever) flowed between pages (outside of using redirects and rel = canonical). authority would flow round the web site, but anchor text would not. however Google mixed that up late last year.
Given that, my guidance on the anchor text front is going to be this : test and track. and by that I mean...
*
*after Panda it is not a good idea to merely link at the homepage (especially in case you are going to get 100 pages on your site) so I would recommend doing some deep links for safety sake. test how well they perform.
*existing momentum: if you already have a heavily linked to page then sometimes just adding a couple cheesy links with the associated keyword modifiers inside them can assist you to rank for the alternate variations, but should you not need that momentum then clearly it can be a little more work
*what do the search results look like: for example, in some cases Google localizes search results to where it will be difficult to make 1 generic page rank for a lot of geospecific keyword variations.
othe large explanation for this proposition is that after people search they regularly visually pattern match while scanning...looking for the designs of the word rather than reading (and search engines bold the list as well)
oone way forma around this is to make use of the page title and the H1 to target slightly different variations of the keyword...because Google sometimes will show whichever seems more relevant...so for searches for "used xyz" they will show the page title if it has "used xyz" in it...and then if the H1 has "refurbished xyz" in it, then when people search for "refurbished xyz" they will see the H1 in the search results
oif there are 2 ways to explain something and they look vastly different (visually) then it could make sense to set up 2 separate pages.
*investors become more willing to invest enormous when something seems like it has a good chance of being profitable. We're the same manner.
* The algorithms are dynamic and constantly changing.
oboth the above links in the posts are illustrations of how the answer last August might have been a little different than what I wrote above.
oas people adjust to what Google is doing Google may dial down the capacity of anchor text to stream cross page in a site for many types of sites.
goes without saying that Bing may also drive significant traffic. some sites which were hit by Panda are producing more revenue from Bing or Yahoo! than they do from Google.
Oby leveraging both schemes, when the change (if pages and keywords tank when others do not) * and certain it you can better isolate problems
nike free Trondheim When you consider that Bing powers Yahoo! Research too oand, that's really a 2 : 1 difference.
onobody plans and hopes on becoming penalized, but it really is nice to still create some decent earnings from a site even in case your website has a falling out of Google's graces.
all the above is based on the premise you have a site small enough that you are paying considerable focus to editorial on a page-by-page basis and do it yourself. one other factor is key word overlap with brands and such. even if there is a page for each particular brand being reviewed, it will make sense to get an overview table, because lots of keyword searches are structured similarly to x vs y, or a or b, or is q better than r, etc. and an overview page makes it possible to capture those kinds of search queries. those forms of searches are common across brands and within different models of the exact same brand, and they tend to be somewhat into the conversion funnel to already want to compare a few choices. we offer a site planner here and you may use tools like Xenu Link Sleuth or OptiSite or Screaming Frog Search Engine Optimization spider to map out a rival's strategy as a starting-point. then from there you might use many of these tools to help bucket the keywords and create your page titles and H1 headings aligned with keywords. Save all that data in a spreadsheet and you can later use it against rank checker results and your analytics data to further shape your link anchor text strategy when constructing added deep links. billige nike free run 2