the 5 main factors in answering this question are:
*intent: is the user purpose largely exactly the same? If so you can target many keywords on one page, but if it is different then it makes sense to break up the keyword baskets founded on the different user intents. combining "ipod reviews" and "ipod review" on one page is fine.
*relevancy: this is sorta tied in with motive, but also if the words look vastly different then make different pages for them.
oif there are 2 ways to describe something and they look significantly different (visually) then it might make sense to set up 2 separate pages.
othe big reason for this proposition is that when people search they often visually layout match while scanning...looking for the styles of the word rather than reading (and search engines fearless the listing as well)
* competition : if the competition is weak you can get away with targeting more on 1 page, whereas if it really is strong you may need to be more granular to compete
*existing momentum: if you have a heavily linked to page then sometimes just adding a couple cheesy links with the related keyword modifiers in them can assist you to rate for the alternate variations, but should you not have that momentum then clearly it can be a little more work
*what do the search results look like: for instance, in certain cases Google localizes search results to where it would be tough to make 1 generic page position for a lot of geospecific key word variations.
osometimes you can use another strategy than what competitors are doing and what appears in the SERPs, but generally what's working is a great starting point (since mimicking it removes some variables from the equation).
your anchor text question is a bit tougher to answer. The reason is that up until about a year ago anchor text was page special and rarely (if ever) flowed between pages (outside of using redirects and rel = canonical). authority would flow round the website, but anchor text would not. however Google mixed that up late last year.
Given that, my guidance on the anchor text front will probably be this : test and track.
* you should blend the anchor text coming into your homepage anyhow...so on some of the mixing use some alternate keyword modifiers and see how well it performs
*after Panda it is not a good idea to simply link at the homepage (especially in case you are going to get 100 pages on your web site) so I would suggest doing some deep links for safety sake. test how well they execute.
It isn't really fascinating (or even expert guidance sounding) to suggest being iterative and following what is working well (rather than saying "go in with large strategy x") but in practically everything we do we have a rather iterative strategy. we do this for a few major reasons:
*investors are more willing to invest large when something looks like it has a good chance of being profitable. we are the same way.
* The algorithms are constantly changing and dynamic.
oboth the above links within the posts are good examples of how the answer last August might have been a little different than what I wrote above.
oas people adjust to what Google is doing Google may dial down the ability of anchor text to stream cross page in a site for a number of types of sites.
Oby leveraging both schemes, you can better isolate issues when the change (if certain pages and keywords tank when others do not) * and it
goes without saying that Bing may also drive substantial traffic. some sites which were hit by Panda are generating more revenue from Bing or Yahoo than they do from Google.
nike free Trondheim and when you consider that Bing powers Yahoo! Search also, that's truly a 2 : 1 difference.
onobody plans and hopes on getting penalized, but it surely is nice to still create some decent earnings from a site even in case your website has a falling out of Google's graces.
All of the above is based on the premise you have a website small enough that you are paying significant attention to editorial on a page by-page basis and do it yourself. one other concern is keyword overlap with brands and such. even if you have a page for each unique brand being reviewed, it will make sense to get an overview table, because plenty of keyword searches are structured similarly to x vs y, or a or b, or is q better than r, etc. and an overview page can help you capture those kinds of search queries. those kinds of searches are common across brands and within different models of the same brand, and they are inclined to be somewhat into the conversion funnel to already desire to compare a couple options. then from there you could use a few of these tools to aid pail the keywords and write out your page titles and H1 headings aligned with keywords. nike free run 2