the 5 main factors in answering this question are:
*intent: is the user aim mainly precisely the same? If so you can target many keywords on one page, but if it truly is different then it makes sense to break up the keyword baskets founded on the different user intents. however "ipod repair" and "sell my ipod" and "used ipod" are completely different concepts... as are things connected with the ipad
*relevancy: this is typea tied in with purpose, but also if the words appear vastly different then make different pages for them.
*existing momentum: if you already have a heavily linked to page then sometimes just adding a couple cheesy links with the associated keyword modifiers inside them can help you rank for the alternate variations, but should you not have that momentum then obviously it can be a bit more work
*what do the search results look like: for example, in certain cases Google localizes search results to where it would be difficult to make 1 generic page rank for a lot of geospecific keyword variations.
othe enormous explanation for this proposition is that when people search they frequently visually design match while scanning...looking for the designs of the word instead of reading (and search engines fearless the list as well)
oone way kinda around this is to make use of the page title and the H1 to target slightly different variants of the keyword...because Google sometimes will show whichever looks more relevant...so for searches for "used xyz" they will show the page title if it has "used xyz" in it...and then if the H1 has "refurbished xyz" in it, then when people search for "refurbished xyz" they will see the H1 in the search results
your anchor text question is really a little tougher to answer. The reason is that up until about a year ago anchor text was page special and seldom (if ) flowed between ever pages (outside of using redirects and rel = canonical). authority would flow around the website, but anchor text would not. however Google combined that up late last year.
Given that, my advice on the anchor text front is going to be this : test and track. and by that I mean...
*
It's not really enjoyable (or even skilled guidance sounding) to suggest being iterative and following what is working well (rather than saying "go in with big plan x") but in virtually everything we do we have a rather iterative approach. we do this for a couple major reasons:
oif there are 2 ways to describe something and they look significantly different (visually) then it might make sense to set up 2 separate pages.
osometimes you can utilize a different strategy than what competitors are doing and what appears in the SERPs, but typically what is working is a good starting point (since mimicking it removes some variables from the equation).
*after Panda it isn't a good idea to merely link in the homepage (particularly if you're going to get 100 pages on your own website) so I would suggest doing some deep links for security sake. test how well they execute.
* competition : if the competition is weak you can get away with targeting more on 1 page, whereas if it's strong you might have to be more granular to compete
*investors be willing to invest enormous when something looks like it has a good chance of being profitable. we are the same way.
* The algorithms are always changing and dynamic.
oboth the above links in the posts are illustrations of how the answer last August might have been a little different than what I wrote above.
oas folks adjust to what Google is doing Google may dial down the ability of anchor text to stream cross-page within a website for some types of sites.
Oby leveraging both schemes, you can better isolate issues when the change (if certain pages and keywords tank when others do not) * and it
goes without saying that Bing can also drive substantial traffic. some sites that were hit by Panda are producing more sales from Bing or Yahoo! than they do from Google.
nike free Trondheim and when you consider that Bing powers Yahoo! Search also, that is actually a 2 : 1 difference.
all the above is based on the supposition you have a site small enough that you're paying significant attention to editorial on a page by-page basis and are doing it by hand. one other factor is keyword overlap with brands and such. those forms of searches are common across brands and within different models of the exact same brand, and they tend to be somewhat into the conversion funnel to already want to evaluate a couple options. then from there you could use a few of these tools to help bucket the keywords and create your page titles and H1 headings aligned with keywords. Save all that data in a spreadsheet and you can later use it against rank checker results as well as your analytics data to further shape your link anchor text strategy when building added deep links.
nike free run body strategies and hopes on getting penalized, but it is nice to still generate some decent revenues from a site even in case your site has a falling out of Google's graces.