何故 Fiat Chrysler 自動車は2014年の IP 以来株価が非常に良いのに
かからわず他の製造会社と統合したいのか？
それは全て国際化についてです。
Marchionne 氏は世界的に自動市場の余剰人員解雇があり、そして統合
することは、基本的に少ない会社が同じ車両を製造していることを意味
すると主張した。
Marchionne はFiat と Chrysler 社の最初の合併後に退任することになって
いたが IPO が起きた去年からもそのまま留まり、更に昇給も受けている。
★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★☆★
英文・直訳：Fiat Chrysler 社トヨタからも断られる。
*************************************************
Sergio Marchionne can`t catch a break.
休息を取ることができない Sergio marchionne
The 62-year-old CEO of Fiat Chrysler Automobiles has been searching for another automaker
to merge his company with,
and he’s already been rejected once this week.
直訳：
62歳の Fiat Chrysler 自動車の CEO は他の自動車会社を探している
彼の会社を合併させれる
そして今週は1回既に断られた。
---
Toyota, one of the car makers in the world,
also said no to any possible merger on Thursday.
直訳：
トヨタ、世界の自動車メーカーの1社は
更に木曜日に合併の可能性は無いと言った。
---
With annual global sales of 10 million vehicles,
“we have enough scale right now to do what we need to do,”
Jim Lentz, CEO of Toyota Motor North America, told reporters Thursday
at the automaker’s technical center near Ann Arbor, Michigan.
“There really would be no advantage for us” to combine with Fiat Chrysler.
直訳：
木曜日にトヨタ自動車北米の CEO, Jim Lentz がリポーターに語った、
ミシガン州、Ann Arbor 近辺の自動車メーカーテクニカルセンターで。
「Fiat Chrysler と統合する事で我々への利点が本当に見当たらない。」
---
Marchionne has been rebuffed by General Motors Co.
as he seeks to consolidate with another automaker
to better afford the high cost of
new technology in cars.
He has said he prefers a friendly deal,
particularly with a company that has a similar product range.
直訳：
彼は、親善的な取引を好むと言った、
特に類似した製品範囲を持つ会社とともに。
---
Why does FCA want to merge with another manufacturer,
despite it`s stock doing very well following a 2014 IPO?
It`s all about globalization.
直訳：
何故ＦＣＡは他の製造会社と統合したいのか、
2014年の IP 以来株価が非常に良いのにかからわず？
それは全て国際化についてです。
---
Marchionne maintains that that
there are redundancies in the global auto market,
and consolidation would mean less companies making essentially the same vehicles.
Marchionne was expected to step down
after the initial merger between Fiat and Chrysler,
but he stayed on through the IPO last year,
even receiving a pay raise.
直訳：
Marchionne は退任することになっていた、
Fiat と Chrysler 社の最初の合併後、
しかし IPO が起きた去年からもそのまま留まり、
更に昇給も受けた。
11-Year-old boy amazingly earns 3 associate degrees
11歳の少年は驚きの3準学士号を獲得した。
この子供は全く新しい学力レベルを達成した。Tanishq Abraham はあら
ゆる面では普通の11歳の少年だ。ビデオゲームが大好きで、友達と一緒
に遊びそしてできるだけプールに行くこと。
これが平均的な子供のように聞こえるかも知れないが、彼はこれまで殆ど
我々がそのような若い年齢で出来ることすら夢見るできないことを彼は
達成した。彼は3準学士号で大学を卒業したのだ。
Sacramento Bee 誌のリポートによると、Tanishq 7歳で American River
大学に入学した。
小学1年生の時、学校に行くことを放棄した時、彼の母親は仕事を辞めて、
そして Tanishq と彼の妹をホームスクールすることを決めた。
Tanishq は10歳で高校を卒業し、そしてフルタイムで大学レベルの授業に
入学した。
「彼は、それをほとんどなんなくやってのけたよ。」 Tanishq の父親、
Bijou Abraham が語った。
数学と物理科学の準学士号と、外国語研究と一般科学、Tanishq の目は
スタンフォード大学で医用生体工学を勉強することに設定しいる。
彼の妹は彼の足跡に続き、 American River 大学でクラスを受ける。
この大きな成果と同じくらい驚くべきことは、誰かがこれがあまりにも
子供のために急ぎ過ぎではないかどうか尋ねなければならない。
11-Year-old boy amazingly earns 3 associate degrees
11歳の少年は驚きの3準学士号を獲得します
This kid takes academic achievement to a whole new level
直訳：
この子は、全く新しい学力レベルを達成した。
---
Tanishq Abraham in many ways is your typical 11-year-old boy.
He loves playing video games, spending time with his friends
and hitting up a swimming pool whenever possible.
直訳：
Tanishq Abraham はあらゆる面では普通の11歳の少年だ。
ビデオゲームが大好きで、友達と一緒にいる時間を使う、
そして可能な時はプールに行くこと。
---
While this might sound like your average child,
he has accomplished something
not too many of us
could ever dream of doing at such a young age.
"He pretty much breezed through it," notes Tanishq's father, Bijou Abraham.
直訳：
「彼は、それをほとんどなんなくやってのけたよ。」 Tanishq の父親、Bijou Abraham が言及した。
---
With associate degrees in math and physical science,
foreign language studies and general science,
Tanishq has his eyes set on Stanford University to study biomedical engineering.
I have a cousin in my family who skipped three grades when he was younger.
It was a hard decision my aunt had to make,
as she didn't feel he was being challenged in school.
GM 社と Ford 社ほどの大企業でも、どちらも Chrysler 社を抱えれる程大きな
スケールがあるようには思われない。恐らく、長年の統合の後、統合した企業が
事務運営と社員と多分救えるかも
しれない。
多分彼らは同様に現代的な金融作動で節約することができるだろう。それでも
これらの節約は文字通りに何年もかかるだろう。
GM 社の CEO, Mary Barra は全然関心がない、既にGM 社内部のスケールを知って
いるから- GM社にアプローチしてきたのを知っているにもかからわずにだ。
GM社の株価が2010年末にから低迷したことは、非常に重要なのか？ほぼ間違いない。
Marry Barra が心を入れ替えない限り、まるでGM-クライスラーの統合がちょうど
GM社に再びもう一度ボールからその目をとらせるようになると思われます。
Does Chrysler need to become owned by GM? Or what about owned by Ford?
That is a question that is harder to answer
than whether or not Ford Motor Co. or General Motors Co.
would have any interest in owning Fiat Chrysler Automobiles NV
直訳：
Chrysler 社は GM 社になる必要がある？ それかフォード社には？
それは、答えるのがより難しい質問で
Ford 社、または、GM 社か否かを問わず、
Fiat Chrysler 自動車会社を所有することにどんな関心があるか。
---
Rumors have been around that Chrysler`s management and Chief Executive Sergio Marchionne
have been trying to enlist activists, hedge funds, and other shareholders
to try to get General Motors to merger.
All of the reports point to a deal that is possible, yet highly unlikely.
直訳：
レポートの全ては、可能がある取引を示しているが、それでも非常にありそうもない。
---
Ford would not likely seem any more willing than GM to enter merger talks
in fact, Ford’s interest would likely be far less.
Chrysler’s history has been checkered.
直訳：
Ford 社は、恐らく合併交渉に入る GM社が合併交渉に入るほど自発的ではなく、
実際、Ford 社の関心は、たぶんはるかにより少ない。
Chrysler 社の歴史は波乱に富んだ生涯だった。
---
Ford did everything it could under Alan Mulally’s leadership
to get its debt down to manageable levels before and during the recession.
直訳：
Ford 社は Alan Mulally 氏のリーダーの元全てできることはやった
不況になる前とその間、管理可能なレベルになるまで債務を下げた。
---
GM went belly up in a government mandated bankruptcy reorganization
before coming back as a public company again.
直訳：
GM 社は政府義務付け破産再編においてつぶれ、
再び株式会社として戻る前に
---
History may not favor one of the Big Three deciding to make it a Big Two either.
In the 1990s there was DaimlerChrysler, and now there is Fiat Chrysler.
As large as GM and Ford are,
neither seems like there would be all that much more scale.
maybe after years and years of integration
a combined company might make savings
on back-office operations and staff.
直訳：
GM 社と Ford 社ほどの大企業でも、
どちらもそれだけ大きなスケールがあるようには思われない。
恐らく長年の統合の後
統合した企業が恐らく救える
事務運営と社員で。
---
Maybe they could save on a streamlined finance operation as well.
Still, these savings would literally take years to enact.
GM`s CEO Mary Barra has no interest,
seeing scale of its own inside GM already
— despite noting that GM had been approached.
直訳：
GM 社の CEO, Mary Barra は全然関心がない
既に GM 社内部に独自の程度を見て
GM社に近づいてきたことは知っていたのにかからわず
---
Does it really matter that GM’s share price has floundered since late in 2010?
Almost definitely not. Unless Mary Barra gets a change of heart,
it seems as though a GM-Chrysler integration
would just have GM take its eyes off the ball all over again.
直訳：
GM社の株価が2010年末にから低迷したことは、非常に重要か？
ほぼ間違いない。 Marry Barra が心を入れ替えない限り、
それはGM-クライスラーの統合かのように思われる
ちょうどGM社が再びすべてのボールから目を逸らわすように。
McDonald's is hiking rent on franchisees despite sales slump
McDonald 社は売上高不調にもかかわらずフランチャイジーへの家賃を引き上げる
McDonald's is hiking rent on its US franchisees during a crippling sales slump.
The burger chain charges its operators a rental rate equal to a percentage of their sales.
The company has increased that rate
by at least three percentage points over the past seven years
to as much as 16% of sales,
The Wall Street Journal reports,
based on information from an accountant for 150 McDonald's franchisees.
直訳：
同社は、その率を上昇させた
過去7年に渡って少なくとも3％ポイント
最高で売上高の16%も、
Wall Street Journal 誌の記事によると、
マクドナルドフランチャイジー150人の計理士からの情報を元に。
---
That's an astronomically high rent to charge for the industry.
Fast-food chains typically charge their franchisees
rent equal to between 6% and 10% of sales,
according to Technomic data cited by the Journal.
直訳：
それはこの業界では天文学的に高い賃貸料金です。
ファーストフード・チェーンはフランチャイジーに一般的に課金するの
家賃に等しい売上６～１０％、
Technomic data cited by the Journal 誌によると。
---
"I have never seen the operator community so demoralized, frustrated, and distrusting,"
one McDonald’s franchisee told the Journal.
McDonald's franchisees might be able to sustain higher rent costs in better times.
But same-store sales have declined for the last six straight quarters in the US.
Franchisees are also under new pressure to raise wages for their employees,
following McDonald's decision to increase pay for workers at company-owned stores.
Operators said they were blindsided by the company's decision to raise wages,
which affects just 10% of restaurants in the US.
The other 90% of McDonald's restaurants are run by franchisees.
McDonald's CEO Steve Easterbrook will have to repair the company's relationship with franchisees
if he wants his turnaround strategy to work, according to analysts.
直訳：
マクドナルド社のCEO, Steve Easterbrook は同社とフランチャイジーの関係を修復をしなくてはいけない、
もし彼が転向戦略を成功させたいなら、アナリストによると。
---
"They don`t work for him, and he can`t order them around,"
a former franchisee, told Bloomberg.
"For him to get anything done, he needs franchisee cooperation."
HP almost bought a $9.3 billion company before walking away from the deal
HP社はもう少しで、93億ドルの企業買収の取引から手を引いた。
HP was in talks to acquire Computer Sciences,
an IT consulting company worth $9.3 billion,
last month, before deciding to walk away from the deal,
according to a report by Bloomberg.
直訳：
HP社は、コンピューターサイエンス社を買収するために交渉中で、
IT コンサルタント会社 $9,300,000,000（約１兆円）の価値がある、
先月、この交渉から手を引くことを決める前に、
Bloomerg 誌のリポートによると。
---
The deal would have been HP's biggest since its $10.3 billion Autonomy acquisition in 2011
HP is in a company in a massive transition.
Last year, it announced that it would split into two entities:
one focused on enterprise sales,
and another comprised of its core PC
and printer businesses.
直訳：
HP は会社内で大規模な変化をしている。
去年、同社を2つに分けるとアナウンスした。
1つは、企業セールスに集中、
そしてもう一つは、その中心的なPCからの構成で
そしてプリンタービジネス。
---
Computer Sciences, likewise, revealed plans to break itself into two businesses this month,
each focused on commercial and government clients.
During which he was homeless,
sleeping in subway bathrooms
and he still managed to pass his licensing exam
and get employment at Bear Sterns.
His life became the subject of “The Pursuit of Happiness.”
2 Ingvar Kamprad
Ingvar Kamprad grew up on a farm but always had his sights on something bigger.
He started his business career as a young boy
buying packs of matches and selling them individually.
He expanded his enterprises to include other small items.
When his father gave him a bonus for good grades
he used that to create a mail order business.
He grew that business into what is now Ikea
and Ingvar Kamprad has a net worth of $3 billion.
4 Leonardo Del Vecchio
Leonardo Del Vecchio came from the most humble of beginnings.
He was sent to a orphanage
when his mother was unable to provide for all five of her children.
直訳：
Leonardo Del Vecchioは最も謙虚な始まりから来た。
彼は孤児院に送られ
彼の母親は彼女の子供の5人すべてを面倒みることができませんでした。
---
He went to work in a factory that made auto molds and molds for sunglasses.
He worked hard and bought his own mold factory at the age of 23.
Taking a gamble he took out a $700 loan and created John Paul Mitchell systems.
He was so sure of his product that he sold it door to door and lived out of his car.
直訳：
賭けをして$700（約8万円）を借金し John Paul Mitchell システムを設立した。
彼はこの製品にとても自信があり、家から家へ売りそして彼の車で生活した。
---
His shampoo was a success and his company is now worth $900 million annually.
He can also be credited with creating Patron Tequila.
6 Sam Walton
Sam Walton grew up on the farm during the Great Depression
and had to help his family out by milking the cow and driving the milk to customers.
直訳：
Sam Walton は大不況の時に農家で育ち、
そして家族を助ける為に牛のミルク乳絞り、そしてお客にミルクを配達して助けないとならなかった。
---
He also started selling newspapers and magazines to help make ends meet.
After college he started managing a variety store
and then used a loan from his father-in-law to buy his own store.
He gradually expanded his brand into the mass retailer known as Wal-Mart.
7 Harold Simmons
Harold Simmons grew up in nothing more than a tiny shack in Texas.
Even though there was no plumbing or electricity
he managed to get himself a B.A. and a Master`s degree.
直訳：
Harold Simmons はテキサス州で小さい小屋以外の何物でもない所で育った。
水道管または電気がなかったけれども、
彼は彼自身に文学士と修士学位をどうにかして取ることができた。
---
He used his education to get a loan to get a series of drugstores.
He built his chain to 100 stores before selling to Eckerd for $50 million.
He took that money and continued to be a business mogul
and has six companies to his name
including the world`s largest producer of titanium.
8 Harry Wayne Huizenga
For Harry Wayne Huizenga his childhood was not easy,
between moving around and living with an abusive father
he did not have a good start.
直訳：
Harry Wayne Huizenga の幼年時代は簡単では無かった、
引越し周る間と虐待的な父と一緒に住み
彼は良い出始めではなかった。
---
But he joined the army and then moved to Florida to start a trash removal business.
His venture was so successful he bought more trucks and built Waste Management Inc.
a company now recognized throughout the U.S.
He expanded his horizons,
even buying Blockbuster stores before selling them to Viacom.
He founded three Fortune 500 companies and continues to be a success today.
9 Howard Schultz
Howard grew up in Brooklyn`s housing projects and his saving grace was his ability in sports.
He was able to get a degree in Communications on a sports scholarship.
直訳：
Howard Schultz は Brooklyn の公営団地で育ち、彼の救いはスポーツの才能でした。
彼はスポーツ奨学でコミュニケーションの学位を取得することができた。
---
He first went to work for Xerox
and then became a general manager
for a Swedish drip coffee manufacturer.
He eventually bought out Starbucks
and turned it into the coffee and expresso giant that it is today.
Howard Schultz has a net worth of over $1 billion.
直訳：
彼は最終的にはスターバックスを買収し、
そして現在のコーヒーとエスプレソ大企業に変化させた。
Howard Schultz は $1,000,000,000（約1千2百億円）以上の資産がある。
---
10 Harold Hamm
Harold was the son of cotton sharecroppers
and had to work his way from the ground up to make his fortune.
直訳：
Harold は綿の小作人の息子で
そして彼の富を儲けるために、最初から最後まで苦労して働かなければなりませんでした。
---
He started out pumping gas and repairing cars
enabling him to create his own oil company at the age of 22.
Despite never going to college,
he grew his oil company into an oil empire that is now worth billions.
11 David Green
David started out as the son of a preacher with very little to his name.
He took out a $600 loan
to start a home business assembling miniature frames in his garage.
That small store front has now grown to become the craft giant Hobby Lobby
with David Green having a net worth of around $5 billion.
直訳：
その小さな店舗は現在成長し、クラフトのジャイアント Hobby Hobby になり
David Green の資産 $5,000,000,000（約6千億円）を持っている。
---
12 George Soros
George Soros is a testament to perseverance and determination.
He grew up as a non-observant Jew in Hungary and was 13 when the Nazi`s invaded.
直訳：
George Soros は忍耐と決意の証だ。
彼はハンガリーで非厳守ユダヤ人の家庭で育ち、そしてナチスが13歳の時に侵略しました。
---
He eventually went into hiding
and then emigrated to England in 1947.
He worked as a railway worker and a waiter in order to put himself through school.
It was through working a wide range of jobs
that he realized none of it was right for him.
So he wrote letters to every merchant bank in London until one of them gave him a job.
13 Larry Ellison
Larry Ellison was born to an unwed Jewish mother
who gave him to his aunt and uncle for adoption.
His adopotive mother was kind while his adoptive father was distant.
直訳：
Larry Ellison は未婚のユダヤ人の母親から生まれ
そしてその母親は養子として彼の叔母とおじに当たる人に彼を与えた。
彼の養子母親は受け入れてくれたが、養子父親からは距離を取られた。
---
He tried a few times to finish college but never graduated.
In 1977, he took a $2,000 investment and two partners to created Software Development Laboratories.
In 1982 the company became Oracle Systems Corporation
and Larry Ellison became a software mogul.
He has stakes in a number of very successful companies
and is listed as one of the richest men in the world with a net worth of over $35 billion.
直訳：
1982年にはこの会社は Oracle ソフトウェア会社になり
そして Larry Ellison はソフトウェアでの大物になった。
彼は、多数の非常に成功した会社の関係もあり
そして350億ドル以上（約4兆円）の自己資産を持つ世界で最も金持ちの男の1人と発表されている。
---
14 Li Ka-Shing
Li Ka-Shing started from meagre beginnings.
At the age of 15 he had to leave school in order to support his family
following the death of his father.
He worked 16 hours days in a plastics factory in order to care for his family
and work toward something better.
直訳：
Li Ka-Shing は乏しい始まりだった。
15歳の時彼の家族を助けるため学校を辞め
彼のお父さんの死の後。
彼は彼の家族を助ける為1日16時間プラスチック工場で働き
そしてもっと良いことの為に働いた。
---
After years of hard work
he started his own company called Cheung Kong Industries.
His company has done nothing but expand since with operations
in 55 companies and over 250,000 employees.
Li Ka-Shing is the richest man in Asia
with a net worth of $31 billion.
直訳：
数年間勤勉した後、
Cheung Kong 工業を自分自身で始めた。
彼の会社は、運営をし始めてからはただ拡大するだけで
55社と 250,000人以上の社員。
Li Ka-Shing はアジアでは1番のお金持ちで
31億ドル以上（約3兆6千億円）の自己資産を持つ。
---
15 Jan Koum
Jan Koum was born in Kiev, Ukraine where his father was a construction laborer.
The home had no hot water and the family rarely talked on the phone.
直訳：
Jan Koum は彼の父が建設労働者であった所 Kiev市, ウクライナで生まれた。
家はお湯は無く、家族は殆ど電話では話さなかった。
---
When he was 16, he moved with his mother to California
where he started sweeping the grocery store floor
and using food stamps to get by.
Among the urban legends
that have dogged the fried-chicken chain for years,
it seems a particularly stubborn one alleges
that the company has created
a mutant strain of arachnid chickens
capable of producing
a bumper crop of drumsticks and hot wings.
Apparently, the rumors have proved so persistent in China,
where KFC is the largest fast-food purveyor of fried chicken,
that parent company Yum Brands has filed suit against three companies,
according to Reuters,
that it charges have been
among the most persistent online rumormongers:
Yingchenanzhi Success and Culture Communication,
Shanxi Weilukuang Technology Co., and Taiyuan Zero Point Technology.
Neither Reuters nor any of the news organizations
that have picked up the story
appear to speculate
about what might have motivated
the corporate triad to try to bring down KFC
with stomach-turning allegations
of monster spider chickens.
The chain says it has found upwards of 4,000 messages online
containing libelous claims
including photos that have been viewed more than 100,000 times.
KFC is seeking the equivalent of $242,000
from each defendant as well as an apology.
直訳：
KFC 社は $242,000（約2千6百万円）に等しい額を求め
各被告からならびに謝罪。
---
The Shanghai Xuhui District People`s Court has accepted the case,
according to the Associated Press.
直訳：
上海徐匯区人民裁判はこの事件を受け入れ、
AP 通信によると。
---
As Reuters reports,
a statement on KFC`s China website reads,
“The rumors about KFC using chickens with six wings and eight legs
have been around a long time,
and it goes on to chide the gullible
for even entertaining the notion
that such a thing were scientifically possible,
saying that
if the company had somehow managed the feat,
“it could be in the running for a Nobel Prize.”
As recently as February,
KFC found itself on the defensive yet again here in the U.S.,
fending of similar rumors about Frankenchickens
as well as the decades old canard
that the federal government had ordered the chain
to switch its name from Kentucky Fried Chicken
because it had stopped serving up “real chickens”
in favor of test-tube-generated,
genetically engineered creatues
that are a far cry from a barnyard bird.
Hyundai`s affiliates also slumped.
Kia Motors Corp. fell 3.9 percent,
while parts makers Hyundai Mobis Co.
and Hyundai Wia Corp. dropped 8.2 percent and 11.8 percent, respectively.
To be sure, the Korean auto sector has been facing multiple headwinds,
including the falling yen,
slumping ruble which affects sales in Russia,
and a resurgent US auto industry.
The most expensive weapons system of all time is about to make its debut
空前の最も高価な兵器システムは、そのデビューをしようとしている。
Lockheed Martin's F-35 fighter jet
will drop weapons and take part in a major U.S. military exercise this week
for the first time, another milestone for the Pentagon's largest weapons program,
Air Force officials said Monday.
The exercise, called "Green Flag West,"
tests the U.S. military's ability
to engage in air-to-surface conflicts
and helps get ground troops
who pinpoint potential air strikes ready for combat.
General Herbert Carlisle, commander of Air Combat Command,
told Reuters
that exercises were an important way to expose weapons
and pilots to more real-world battle scenarios.
直訳：
大将 Herbert Carlisle, 指揮官の航空戦闘軍団,
ロイター通信社に言った、
演習は武器を公開する重要な方法で
そしてパイロットにより実践の戦いシナリオ。
---
The Air Force has used aircraft
equipped with F-35 sensors in past exercises,
but this will be the first time
that more "operationally representative" aircraft take part, he said.
that more "operationally representative" aircraft take part
そのより「操作上代表的な」航空機は、参加します
---
Carlisle said the Air Force was still working through some problems
with how data from various radars
and other sensors are fused and displayed to the pilot,
but he expected the aircraft
to perform well in the exercise.
"The airplane`s pretty impressive," Carlisle said.
He said the jet`s radar-evading capabilities
and large number of sensors would help improve
the performance of all other U.S. aircraft in a fight,
much like the F-22 does now.
直訳：
「この飛行機はかなり印象的です。」Carlisle は言った。
彼は言った、レーダーを避ける能力、
そして多数のセンサーはよくなるのを助ける
戦闘中の他全部の US 航空機の性能、
殆ど現在のF-22のように。
---
The Marine Corps is expected to declare
an initial squadron of 10 F-35B jets
ready for initial combat use in July,
with the Air Force to follow suit in August 2016.
Meanwhile, the Pentagon has proposed a plan to US lawmakers
to approve a purchase of 57 F-35s
for a cool $11 billion within the next fiscal year,
Military.com reports.
The $400 billion and counting F-35 program
has so far delivered 140 of the anticipated 2,443 jets
to the US Department of Defense
and five aircraft to foreign military buyers.
Despite a recession and an overall slump in casual dining,
the Minneapolis-based brand has grown from 300 restaurants
to more than 1,000 in the past 10 years.
By capitalizing on the fact that
many customers were
too broke to buy tickets for sporting events,
CEO Sally Smith told.
直訳：
現実を利用することで
沢山のお客さん達は
スポーツイベントのチケットを買うにはお金がなさ過ぎで
CEO Sally Smith は言った。
---
"We had a lot of customers
during the downturn
who came to our restaurants
because of the cost of going to the game,"
Smith said in a telephone interview.
直訳：
「我々は沢山のお客さんがいた
不況の間も
我々のレストランに来てくれた
ゲームに行くコストの為に。」
Smith は電話インタビューで言った。
---
"We did a really nice job of staying current
and aggressively remodeling our restaurants
to have a stadium look and feel."
"We wanted to create an exciting environment for our customers
where they could put in a customized wing order,
have a beer, and enjoy the game
just as much as if they had been there," Smith said.
直訳：
我々はお客様にエキサイトな環境を作りたい
お客がカスタマイズ味された手羽先の注文をすることがでるように、
ビールを持って、そしてゲームを楽しむ
ちょうどまるで彼らがそこにいるかのように。」 Smith は言った。
---
Each location has numerous TVs,
and customers can watch the event of their choice.
直訳：
各店舗には沢山のＴＶがあり、
そしてお客はどのイベントでも見ることができる。
---
Customers can play trivia games on tablets
as servers entice them to sample new sauces.
Buffalo Wild Wings success can also be attributed,
in part, to consumers moving to affordable subscription services
like Netflix over traditional,
costly cable packages.
"Buffalo Wild Wings became an early adopter
of flatscreens and high-definition TV."
直訳：
「Buffalo Wild Wings は早期導入となりました
フラットスクリーンと HD TV。」
---
The company has hired
"guest captains" who are responsible for changing TV channels.
直訳：
同社は雇った
「ゲスト・キャプテン」ＴＶチャンネルだけを変える責任者を。
---
They were key to the brand`s March Madness strategy,
the company's vice president of marketing, Bob Ruhland, told Business Insider.
直訳：
彼等は `3月の狂喜` 戦略のカギでもある、
同社のマーケティング副社長 Bob Ruhland は Business Insider 誌に言った。
---
"This person isn't burdened with cleaning tables and delivering food,"
"They make sure that TVs are on the right channel
and are going to be really key during March Madness
when people are following specific teams."
