Chalet BBQ founder Bio: Cock wire onto the restaurant chain counterattack way to create chain restaurants of five levelsi dark horse Note: September 28, Shenzhen Tian FIG capital announced to spend 100 million yuan investment barbecue huts, barbecue huts goal is to fight the Chinese BBQ leading brands. Chalet BBQ was founded in 2003, in Shenzhen, Beijing, Tianjin, a total of 33 stores, the founder of political and military Sui said their goal is more than a year in sea fishing, five years to achieve thousand stores in malls. In the barbecue market is more competitive now, and what can be obtained with a wooden barbecue favor capital sky map 'Entrepreneur' \u0026 amp;? I horse a few days ago an exclusive interview with the founder of the Sui political and military barbecue hut. The following is a wooden barbecue founder Sui political and military Oral: never dreamed would go to sell mutton string returned 10 years ago, I never dreamed I would sell lamb skewers. You're hung from a tree hit me, I can not imagine that I would do the restaurant owner, never think Air Jordan 8 of. I was in Shenzhen 1991, never graduated from high school. Came to Shenzhen's first job was as a security guard, when a year and a half. In the Air Jordan Spizike course of this year and a half I was in deep reading of evening, I went to get the 大专毕业证 China Bicycle, four years, all the way to achieve branch chiefs. And then I went to Sanyo, when it ranked number 200 in the world 500 years, as a marketing manager. At that time my dream is to do the manager, in order to do so-called manager, I was resigned to attend cram school, participate in the national MBA entrance exam, in the process, a great chance to put his entrepreneurial pulled whirlpool a. I was a very good friend to have a project, he would like to start, but no one gave him a manipulator, so he would find me, I have to let me go. That project did not follow barbecue relationship, he was also given the project management unit I, I said I do not, so he began to see himself do something other projects. At that time we often go abroad, and often eat barbecue, then on the standardization of the restaurant industry, chain, have begun to speak, and we think this thing is quite promising. So what category it is suitable chain in China, a first for the chain of hot pot, because of its processing and distribution process is very simple, no chef;? Other Chinese need the support and experience of the kitchen; barbecue is between category between traditional Chinese dishes and fondue. August 1, 2003, the first store opened in wooden barbecue, starting capital of only 20,000. That store area are very small, only five employees, five tables, but we did not think at that time, so began. The first store is located in Shenzhen, the largest villages, young people most. At first we were quite disturbed, but did not expect the first day of business is very hot, confusedly. In fact, many so-called successful people early success is luck, saying that white is the sky out of a pie hit your head up. Of course, we had also used some marketing concept, design shop, showing very pretty, it tastes good, high cost. This moved the house to grill mode at that time no one did, we were the first dry. Chain of five levels we now have 33 stores, located in Shenzhen, Beijing, Tianjin, three cities, plans to open next five years to thousands of stores in malls. They invest very cautious sky map, before the country's market has done deep research, also investigated a number of food and beverage companies. They gave us a summary let me very proud: sky map that the first can be called a national chain, they see only the wooden barbecue study in China in the barbecue category. We can successfully cross-regional business and is directly managed across the city and large-scale replication. Now many brands belong to barbecue in a city or in a small area inside. The wooden barbecue in Beijing has ten stores of. Also they feel, after reading the food items, the team cohesion and vitality is our strongest. Behind this, we own a system summary and precipitation, a large marketing system. One business model. Which contains many, including procurement, supply, category, sales, pricing, store operations, and lights. Second, the operation and management mode, the third is to build stores location system, the four marketing set-off system, five are trained team selection and incentive system. These five systems we have now basically established. Many food and beverage companies, the so-called chain system has not been established. What is the chain? I think the concept of many people, they are not deep understanding of the chain, we simply think that unified brand, and there are several stores, and you can follow people say he is a chain, but this In fact, just the first step in the chain. This is called shape-linking, which is a formal connection. Uniform signs, menus, decoration, clothing and prices. The second step is the IOT. Procurement, distribution, production, processing system to unify, like stores, their procurement, processing, each have their own channels, this would not have joined together as the scale chain would not manifest, quality control and safety control also reach. The third is soft and even, is the software connected. Your operating system, IT platform and IT systems are not the same, is not linked? The fourth is a human even. Staff recruitment, training, deployment, evaluation, motivation is not a system? You are not a team? If fragmented, belonging to different owners, then the coalition will not be linking up well. The fifth is the heart even. The enterprise must have unity of purpose, the goal is that all employees agree. This is I think five different levels of chain. If these five can do that in the future you will be able to make a large and strong companies. Now many in the country claims to have hundreds, or even hundreds of stores catering business everywhere, but most belong to join. If you want to complete barbecue huts thousand stores in malls in this matter, I just let go immediately to join it. Do not say more than a shop, earn at least 500,000, fifty million one hundred shop, two hundred of the shop is a one hundred million. If the country opened up, investment can have at least a thousand. But we can not do this thing. Ultimately what we are doing business or making money? As a business owner, this is a test of a person's thing. This five levels certainly can not tell you what we do very well, or has been very mature, but we are basically in front of the five levels can hit 60 points. A lot of people ask us what good barbecue huts? We often say nothing particularly good, but every aspect of good, can add up to form a system. The real power of the system is excellent, not to say that some aspects of good. A company's most critical is all aspects of the system are good to hold water. As long as the middle of a very short, others are long even then to no avail. Many Internet business catering business marketing capabilities particularly strong, but other still will not. Grab \u0026 ldquo; Cock wire \u0026 rdquo; public users through the accumulation of the past few years, our business model has done a limit. We opened a shop at the time, already know in the end how much money the store. We will profit control in a very proper scope, rather than profits. In fact, this is a formula. Through dozens of shop experience, we have been constantly on the sales, production capacity, seats, set-off, passenger and tourist quality, continue to build a profitable business model, know what is best for us. 2015 Latest Nike Shoes From site selection, evaluation, building stores, menu configuration, set-off mode, the follow-up operation and management, to the back of the customer experience to maintain, is a set of complete system. This system is not wrong to each point in order to ensure that we can finally have a profit margin of about 15%. Each point there are close buckle together a closed loop in the middle of any one ring can not go wrong. Only we are very clear and very skilled energy to operate, even if others copy us, one hundred percent will lose. They may put out big area to get cheap rent and so on. Last year we opened ten stores, including seven stores are loss of, because this model is wrong, all aspects of a problem. After recovery disk, this year we had more than a dozen stores, virtually no failures. We have a large data analysis platform, we will continue to analyze all of our categories. This decade, the data we collect, organize, mining and analysis has been very seriously. Currently we have a community shop shop shop Air Jordan 5 and shopping district two kinds. Passenger siting process is very important, we need to confirm the business district, the second option Nike Air Max 2013 is a specific point in this range, which is its traffic, its passenger number one, the second is the quality of the source. Another is to shop for passenger accessibility and visibility for what. Another is to see there is no competition in the industry. We have a department dedicated to do this thing. Barbecue huts belonging to Cock wire consumption, the more mass the more investment value. Our main customers are white-collar workers newly recruited staff, their spending power is not high, but not low. Food consumption characteristics based on their place of residence life radius of a circle, more than the radius is not selected. In the radius of which the most important mode of transmission is reputation and experience. So still very traditional restaurant, the first one is good is not good, the second is not easy to go easy, and the third is how much money is the price, which is the restaurant three core. This radius is very small, so a circle, if you want to do through this marketing easy, on what way does not require tall. From the beginning we started to do buy, semi-finished and now we also have a barbecue outdoors assignment, this semi-finished outdoor DIY online sales have more than 600 million, the highest count in the industry. Now this is not larger than the column, but this is a typical O2O, is a trend in the future. Because we are learning management background, so just getting to the two stores, we will set up their own production centers and distribution centers, specially invited experts to help us plan and design. At present Beijing and Shenzhen each one. Wooden barbecue done long ago standardized production, no powerful chef, what we do is standardization and regulation, the experience and tacit knowledge inside people's heads were dominance, which is the most important chain functions. If not, not to mention the copy, not to mention they did not copy the value of the investment, there is no space for future development. Currently barbecue huts are three echelon personnel in culture. We do not afraid to go, and who are not afraid to go, this is a basic problem to be solved chain. Future Food O2O of recent times is the hottest O2O. What is the nature of O2O? Essence offline and online integration. This is a dominant place on the inside of each hill has not yet appeared in China's catering industry, whether it is sea fishing or, Kung Fu Hao. I think China's catering industry is still in the Spring and Autumn Period, it is the era of warlords and. For the capital sector, the most recent period they increasingly value the traditional industries. What are the benefits of traditional industries? It with the IT industry and emerging technology industries, compared with the stability, in fact I think the IT industry is not called investment, but it should be called speculative or gambling. But things are relatively stable for traditional industry, the more simple stuff behind deeper. We do not feel like dining inferior or services on how, in fact, people in the future and what is the most valuable? I think the most valuable is the service. Past the front door of a shop was impossible to compete with Taobao, but with the establishment of mobile Internet technology and the popularity of O2O platform in the future this store will become O2O, is a node in your effective radius among life, it It is a traditional industry of online electricity supplier subversion. Chinese culture stresses the \u0026 ldquo; long period of division, together for a long minute before \u0026 rdquo ;, shops everywhere, Taobao, Jingdong through the integration of Internet technology to everyone all together to go together. After declining and now big data to create a cloud platform and technology costs have universal mobile Internet when behind the operating costs and design costs gradually reduce the time especially when combined with convenient search tools based on geographic appeared, again It gives Nike Free Mens separated. The future will be to your life circle radius to determine your purchase and habits. In the future, on the one hand, and now we'll O2O platform for cooperation, on the other hand some big hot channel now we have to use to do, such as micro-channel, the US group these. But in the long run, we still have to develop their own O2O platform. The sky map of our investment will be invested in building our own IT platform, cloud-based and Internet technology, set operations, management, marketing, supply chain management four in one platform. For this and sky map of cooperation, first of all their ideas with my idea is the same; on the other hand, our future plans are able to open thousands Air Jordan 12 of stores in malls in the next five years, but the owner said the sky map, listed When you open 200 stores I've been very satisfied, and I want is steady. Now the team first built, the internal strength of the system built, the food safety system built, the various branches of business planning to do, we want the future to be a wooden barbecue over 100 billion market capitalization restaurant group. The third aspect, in fact, for a good catering companies, expansion is not needed so much money, for us the most important thing is not the money but the financial intelligence fusion. Sky map can give us a lot of resources and their perception and understanding of the industry, we need some idea of the impact of external and enhance us. This article i dark horse All rights reserved Please indicate the source, tort reserved.