The idea entrepreneurial story Mark and Mao Jihong, China's 'first lady' behind the perfect show Source: i i horse horse [REVIEW] With China, 'the first lady' Peng Liyuan debut international, high-end brand 'exceptional' has become the biggest winner, but in fact the real hero is 'useless' brand designer Mark, she was ' exceptional 'big boss's ex-wife. This one scores, and throws a 'can through thick and thin, difficult co-prosperity' of the couple ...... Mark entrepreneurial story: eat dumplings, did the group secretary, graduated from the Suzhou Silk Institute of Mark, Changchun, height 1.7 m, a student model, intentions diligent study period, no scandal, eat dumplings, did the group secretary. In 1989, the former Suzhou Silk Institute (later incorporated into the Suzhou University) in the country's first professional open Fashion Design and Performance, Mark is the first 15 students of fashion design and performance of a.
According to 'Yangzi Evening News' report, the President of Suzhou Art \u0026 Design Technology Institute, Suzhou University Dean of Arts 廖军清 Chu remember the scene himself 20 years ago when enrollment in Changchun. 'We went to the Northeast attracted three students, Mark is one of them.' Liu Jun said at the time Mark is entirely typical of a pair of high school students look like one meter tall and 7 of the model is not too tall a. Mark Information, enter the university Mark has shown a good cultural foundation, but she's keen interest for fashion design and talent are revealed. While majoring in costume design and performance, but she painted costume design renderings is the best in the class, works a little better than the difference between costume design professional students. 'It was probably Mark sophomore, and once I found her very carefully studied design students work in fashion design exhibition, also one camera, make atlas to go back, at the time that this little girl would rather delve a. 'As a professor of fashion design course at that time professor Xu Xing still remember it. Professor Xu said that once she gave the class arrangement of making jewelry design work, the other girls are basically chose to make beads, only the horse can choose the wood, bamboo and rope to complete the color matching in place, refreshing, the little things can also be seen from her unique design thinking and design potential. At the school when the horse can very quiet, very persistent, serious and this is for several teachers left a deeper impression. 'As long as the costume design-related, she would be concerned about. On a fashion show, in addition to clothing design itself, she will carefully observe the stage setting, lighting design, makeup, etc. In short, she has a lot of 'why' and kept to find a teacher to explore, research. 'Mark then served on the 吴志琴 class teacher physique lesson, she said, the horse can learn very hard, practice catwalk model, people walk again, she would practice their 10 times, or even more, on the body, dance lessons, she always asks the teacher, practicing over and over again, until the teacher looked nod and we have to give up. Precisely because of this, Mark in the class, regardless Scores or basic courses are outstanding, never fall out over the top three. Wuzhi Qin recalled that Mark was the class group secretary, as well as her right-hand man, a very good popularity, along with the students very well. A variety of student activities outside of class class, Marco students should be responsible for organizing travel, accommodation, each be properly arranged, let the teacher assured. 'In the costume design she often like reverse thinking, innovation and challenge, the usual design is very attractive job.' Coached Mark Huangfu chrysanthemum courses including teacher recalls. Mark in life is very cute, she was eat dumplings, and once for a birthday, and she playfully asked to call the teacher to huangfu her home to eat dumplings, this desire to be easily met. Huangfu teacher in the eyes, feeling delicate Mark at work is extremely serious, even somewhat harsh. In 2006, she took her son to go to Canton to visit Marco, 10:00 went "cosplay haruhi suzumiya " to her design room, after greeting, Mark turned to discuss with making division two details fashion design, modeling and on the collar Top clothes edge, in the end is more or less a better one.
The result of this discussion until 13:00 until the end, to determine the final version of the type of clothing. 'At the time, waiting for her to eat some really hungry, but I have such a proud student success depends on details, she did, and so successful..' Mao Jihong: Painting and business talent from the old revolutionary base from the Mao Jihong , there is a do-veteran father, a township enterprises do your mother, but it was a green paper, drawing top students, gene family let him finally embarked on the road of commerce and art. 'Exceptions' Mao Jihong, chairman of the Yangtze River, according to information newspaper reported, 'EXCEPTION exception' brand founder Mao Jihong, is a born and grew up in the old revolutionary base Pingjiang, graduated from Beijing Institute of Clothing Technology of Hunan man. According to Pingjiang network coverage, high school Mao Jihong is a 'Frankenstein.' His versatile musical talent well, singing beautifully, magnetic neotenous singing, often lead the students amazed eyes. His obsession with art approximation, that red orange, yellow, green, beautify more colorful world, that bright dim luster, better depict the beauty and colorful lines that the vagaries of nature, sketched out more kaleidoscopic richness of life. In high school, he keep long hair, with one trendy clothes, carrying a big my portfolio, not into the deep forests, engrossed in painting flowers painting, which Pingjiang traditional mountain town, is undoubtedly a 'exceptional.' Faced with neighborhood gossip neighbor, his mother Dingyong Qin, a number of collective enterprises handling sensible woman said:! Yes ah today's young people, catch up with the good times, which, as we did when she was deeply ...... know, the child is in the inverse of the youth, as long as his heart ambition, struggling to learn, that outrageous personality, do not be too demanding deep. Mao Jihong university is also strange. When he was a student of Fine Arts Department of Hunan Normal University, also secretly to test the capital's university. Mao said, only Beijing, is the center of Chinese culture, where there is a long history of Beijing school culture, but also brings together a new culture of national culture and education, but also surging tide of world culture.
After he jumped into the door Beijing Institute of Clothing, love gringo ocean painting, a new breed of what categories Impressionism, Neo-Impressionism, Fauvism, these sorts of postmodernism are all implemented ism, eclectic, earnest imitation Internship , often talks about the mantra: 'sea climbed, all flow into it.' He was full of bustle in the capital of the world, the shuttle in the Central Academy of Fine Arts, the Central Conservatory of Music, the Central Academy of Drama, Beijing Film Academy, and out of a variety of art exhibition, gallery, lectures, theater, cinema, academic exchanges. Teachers pet him, I admire his intelligence, wisdom, like his paintings show the extraordinary artistic talent and that perception and aura; the students love him, admire him hard and learn the spirit of good and diligent study of my vicious . To crazy out a new work, he can in the studio for days obsessed, working hard and making day cosplay costumes for sale and night. In this way, the students become the leader Mao Jihong, is outstanding college top students. Graduation, College and School of Fashion Design, Hong Kong Polytechnic University jointly held a graduation fashion show at the Asian Games in timber design, Mao Jihong boldly create different, new and peculiar costume design work, so that Hong Kong's 'Ming Pao' the author praises saying shining star of Chinese fashion design industry The brilliant light. Mao Jihong father hair loose Where is Pingjiang an ordinary retired cadres, but it is an outstanding educator of children.
Early sixties, his daughter hair Manman 'learn Lei Feng, to do good,' the city is known for good deeds, became a model in Yueyang school children. In the early 1990s of the last century, Mao Jihong Mao loose who 'go its own way, creating their own industry' under the teachings resolutely south, by virtue of Hunan is typical of the 'pioneers' of the spirit, south to Guangzhou to create and design their own entrepreneurial path. Mark met with Mao Jihong, after graduating from college friend in 1993, Ma refuse the allocation of units, came to Guangzhou, a small clothing company. 1994, 23-year-old her 'Terracotta Warriors' won the Second China International Young Fashion Design Competition Gold Cup brothers, is still the youngest player Gold record holder. Mao Jihong watching from the description, he and Mark met in 1994 years ago. Because Mark's award-winning 'Terracotta Warriors' work is done helped Mao Jihong. Mao Jihong had said with emotion: fashion arts at home and abroad, how can I understand, this removal of the crown of the world of fashion gold 'Terracotta' costumes, regarded as the pride of the Chinese national treasures in our continent Pingjiang this mountain grass County made of. The original, 'Terracotta Warriors' shirt, hand-woven using Lianyun mountain soil linen, stained by traditional folk crafts, mountain springs rinsing, exposure late afternoon, clouds dew to make it antique; armor is Mufu mountains Azusa millennium old trees, sawing planing thin strips inch square blocks, the mountain mud soaking into the steel-like patina copper, but also with boiling finely ground sand was smooth and glossy; helmet, is picking Shek cottage rock crevices wind sun delicate brown hair, the autumn frost frozen Ling, that Jincan red and yellow, yet the sun bright, more a reflection of Qin Shiming Han Guan coldness Silverlit; bracelet, is invited Fushoushan special plastic Buddha Head craftsman carved, rough huge, and exquisite jasper. 'Terracotta' costumes, as Mark has brought honor, but also for the company to build Mao Jihong 'exceptional' played an important role. Mao Jihong has been located in Guangzhou, 'Olympic Garden' home described his acquaintance with Mark and friend: know Mark, let himself in with a leap in thinking and understanding, the art style was a distillation, is the cause of my life a milestone. In 1995, Mark founded the first 'state studio', launched the 'exceptional' clothing.
Through extensive market research, we found Mao Jihong, when the Chinese clothing market despite many brands, but the original design of a domestic brand is not much, mostly 'exotic' and original design brand positioning low, high-end brands are rare. Mao Jihong determination to design a domestic high-end clothing brands to 30 yuan yuan of funds and Mark set up a company. Then they clear division of labor, Mao Jihong responsible for marketing, sales, Mark is responsible for the design. In 1996, 'EXCEPTION exception,' the official listing in Guangzhou, and quickly gained consumer recognition. Mao Jihong also talked about such a story: 'In 1996, just when the horse do the exceptions and, intent on making the work with his own thoughts that winter, we will own design the first coat to Beijing and Guangzhou. consignment shop, I still remember the house in Beijing called the 'Plain People shop' store, from 18:00 to 9:00, and sold six! always remember when people look surprised to see an exception when the clothes, Because at that time, with the exception of the style for all of us, this is a surprise to me and Mark, and bring confidence and encouraging 'after the product to be recognized, horse hair and began walking two brands and channels: 1, continued participate in international fashion show, to enhance the brand influence. For example, 'Humen International Garment Exhibition teacher,' 1998 Shanghai International Fashion Festival in China's outstanding works of special clothing, 'Chinese clothing three hundred years,' a major exhibition held at the Museum of Sydney, Australia, in 1999 Chinese Culture Week fashion show in Paris, France in 2000 Paris international clothing exhibition. 2, the establishment of the system of the chain channel system: in 1998 into a formal business model RC (Direct chain) and FC (franchise chains) are combined in one type of market (Beijing, Shanghai and Guangzhou) using a combination of RC and FC, and FC model-based deep Lao market. 1999 has introduced international advanced SPA brand-based business systems, into the customer-oriented, rapid response, the design production and sales of the operating system has always been vertical. In 3S is the key to the cable, with the output value chain and reached a new effect. These policies proved to be successful. By the year 2000, with the exception already has more than 80 stores and distributors in the country.
Famous singer Peng Liyuan, Song Zuying are attracted Order 'exceptional' costumes. In 2001, the 'exceptional' revenue reached 100 million yuan. Career have been rising on the occasion, horse hair and also in 2000 into the marriage hall. They also made a dazzling social status: Mark in China, Hong Kong, France, winning the prize to get soft, also won the 2009 World's Outstanding Chinese Designer honors. Renowned director Jia Zhangke who shot her documentary 'useless' and later obtained Nice Documentary Film Festival horizon unit best film award. Mao Jihong June 2004 was distinguished as a member of the Advisory Board at the press clothing; Mao Dong invited to teach at Fudan University EMBA (Executive MBA school) class, and the 'exception' innovative fashion industry success stories as teaching materials included in MBA . Mao Jihong is indeed a good business savvy founder: In 2008, Mao Jihong overall contraction in the number of stores at the same time, the clothing prices doubled. Thus, the 100 stores then into today's 60, the price range from 500-800 yuan adjusted to 1000-1500 yuan home, fully take the high road. He said: 'At that time, if not increase, we will be swept away like garbage.' 'Useless': the 'exceptional' When Mark helpless child in 2006, a female acquaintance Mark Bo ? Lord was with her by phone, female bloggers asked if she had a baby Mark said no, then smiles added: 'exception is my child.' Unfortunately, a few years ago with Mao Jihong has been divorced Mark, now have to let go out of love for 'exceptional'. Great wisdom AAStocks news agency reported that Mao Jihong and Mark has been divorced for many years, who in 2006 founded the 'useless' brand positioning local luxury brands. For Marco is still held by 'exceptional' brand equity, widely circulated in two versions, one for the time Mao Jihong and Marco divorce, Mao Jihong by a one-time cash purchase of 'exceptional' Mark shares held. Another horse agreement with Mao Jihong, still hold 'exceptional' brand equity, but smaller stake. Informed sources also said that Mark is still as 'exceptional' brand 'art direction' for the brand to provide 'recommendations.' In the current business trend of couples entrepreneurship is becoming a phenomenon can not be ignored, such as the Pan Shiyi and Zhang Xin, Wu and Yang Lan.
These business models couple talked about the story became public. Compared to ordinary team or alone business venture, jointly owned venture they tend to be more successful and stable family income couples more lucrative venture. According to the survey found that the current GEM listed companies, a large number of enterprises belonging to the husband and wife work, such as Dunlop medical Pu Zhongjie and Zhang Yuee couples, Southern Power of Zhou Qing rule also Lan Zhao couples, the Huayi Brothers Zhongjun and Liu Xiaomei and smallville cosplay his wife. However, the couple entrepreneurial process can not be ignored, there are many problems and challenges, such as spouse Skinner Entrepreneurship and when to exit businesses, the need for the introduction of non-relatives executive governance and cooperation, the introduction and management of relatives of both spouses, and husband and wife enterprise management problems after marriage. These are entrepreneurs couples need to take seriously the issue.