Paige, president of Sun Jianjun media: learn from the three Hollywood movie business model Paige media has recently been our concern, mostly from the last year that the Department was highly controversial at the box office success of the movie 'Fuchun Mountains.' In fact, the company has been a leader in television media industry. For the film, in the 'Fuchun' Before they had successfully produced the 'Call for Love' series of films. Today, the 'Fuchun' may be an opportunity, but also a beginning, Paige media thriving film industry trend in the occasion, will have a kind of plot and blue vision? Sun Jianjun how to treat their leader who 'Fuchun' brought The various sound? as 'Crouching Tiger Ⅱ' of Chinese producers is how to treat his current film market? The following is a Sun Jianjun views on these issues and answer oral.
Toward the Chinese film market and Paige Media Targeting, Paige media positioning I spent 10 years in America, I respect the process and respect from Hollywood status quo of cross-vertical done a particularly simple anatomy. Our company is not out of thin air to create a profit model, it must be effective to learn from the successful experience of Hollywood. We analyze what Hollywood entire profit model to the whole industry chain, the core of the global operations of the six movie studios. Their profit model is holding a high hit, global issue, the whole industry chain recovery, but we really need something like six major US film production company as to create a global issue, global market operations, comprehensive income for the whole industry of this profit model, Create a Twentieth Century Fox it? or create a Disney, Universal it? I can not find one, the second is not to be done. In addition, there are various vertical Hollywood tens of thousands of small companies, very precise fine to do all sorts of things, including independent producer company, studio director, brokerage firm, he is completely very personal to provide special services for the entire large vertical industries, such companies are not Paige's future. So I learn from the example is the United States a number of other companies, such as where to do the best, like the previous Merry MAX and now Harvey Weinstein Company. They are developing the film project operating company, the boss himself is not really CEO sense, but as the core of a project to develop and system operators a real film project as a core organizational structure. Company size is not large, not much to do in the number of film, the amount of investment is not high, very high yields are monolithic, he is seeking people Film Board. I think my next film is the partner in the world to find these people, he is the development of operating companies can also be referred to as the production company. I think the Chinese film no matter how they change the pattern, are short of such real muscle, which is the Chinese film muscles. Lack of project development, operation and investors with. Like I'll keep Harvey tune 'Crouching Tiger Ⅱ' this project, we are a relatively close to him on the operating mode of the few Chinese companies. We are not nor do bureau working for others, but their own choice of subject matter from the development of the script, the director of the series was signed, making the producer has been issued to promote the whole job. We are truly operating system development company, with his genes like, so he took a fancy to us of these, he contributed to the 'Crouching Tiger Ⅱ' cooperation. Let's column a few simple numbers, Harvey's company is involved film, it took 303 Academy Award nominations, 69 Academy Awards. He is basically a promoter Awards, he is to have a unique perspective, we can see and feel, as do, and he told me exactly the same logic, a strategy first. I think Harvey is the American film company like the hero, it is the first Producer. The company is the producer of his own operating company, is my role model, every year the quality of films appeared, but global operations. He is seeking the thing is not to seek the overall situation. He knows the market, creative, organizational skills, will be developed, and the project as the core. In addition, he is doing the project operator instead of working for other people, nor is it a deep-pocketed investor, occasionally taking other people's money skillfully deflected the question, and he is involved in investment. He is a true movie develops Carrier, not for more, but for the cost is particularly high. How it can be when it comes to cost is particularly good? Although a lot of criticism in the country, but it can indeed cooperate in Hollywood in the eyes of the upper case my movie 'Fuchun Mountains.'
He said several reasons: 1, they assessed that the Chinese film will certainly grow exponentially, might double this year is an indisputable fact. 2. Who can make money in China? They think I'm one of the few companies boast not with him, but to seek the thing, it is pragmatic. And he believes three capabilities can combine monolithic big money, 1, will be operated, first to develop the project, I have. 2, the real production management will, he thinks I spent two million dollars to shoot a film in their view the value of six million dollars, 'Fuchun' film quality will sell two million from the point of view, really Let an American producer to producer to shoot almost sixty million, two-thirds of the money the province, to prove that I have the ability to control costs. 3, when operating in the Chinese market, cosplay costumes for sale I 3 million at the box office, when released to the market after the survey was released in front of us behind the 'Star Trek' is 'Superman', these two films are millions USD investment, investing five times more expensive than I am. The same stage, in which I did not lose a grade, he felt that the appropriate input-output ratio, so find me cooperation. Another point, which I have this film more than half of the core team are foreigners, that I commanded them to fight seemed no problem. He would ask how these people we work with, the ability to have a world-class team with accessibility standards. They assessed the future of Chinese film several profitable core criteria: first, do good box office, but not dependent on the box office people win. His assessment about the benefits of the film, my earnings before shooting recovered by way of contract by 70%, 80%, pre-sale, pre-order the way to get a 80% capital return guarantee (nothing to do with the box office). Box office is the biggest risk, no one can do the blow, and no one can predict precisely how much box office. So instead of relying heavy box office box office person win. Second, heavy domestic, but not limited to the domestic one win. This means that in tune, distribution and use of foreign team to do the thing, or to graft a series of international resource director, international distribution, post-production and so on, including some of the production management system can reasonably be grafted. Third, there is the main business, there are other business people do complement win.
The United States does not have a trust company is to make money by making movies. Disney theme parks do, do Universal theme parks, as well as do other newspapers. 'Times,' what are the whole industry chain in the true sense. Our business including movies, events performances, performing arts, I do in the future 'show' and experience multimedia interactive exhibition experience, among which three are creative, video associated with it. I make movies, not just for the movie, in a sense my business chain are the three pillars of the business chain, stability and strong, this is my perception of Paige's. Our company do more, to do fine, not trust, but to do development operations. To show the gradual commercialization to do 'show', and making a movie series, multimedia museum used to be working for others now want to make their own museum. Put him product, platform. The three finished I'm not afraid now surging large pattern. I seek only thing, self-contained office, three stake will die here, another one or two years time I will come to the fore, I am very confident. The industry needs financier, Ma needs such people, the need for listed companies to do this, we need to have such people, especially the profitability of the project. So someone seeking office, was seeking the thing, someone Guan Shier, it was the thing to do. I think we can at least be eligible to seek thing, a thing, the thing manage to fairy tail cosplay make, which is the core competitiveness in the true sense. Second, the 'Fuchun Mountains' Paige significance for the media it was a practice, I feel a positive sense, I was able to go and participate in a movie of the whole, to "costume inazuma eleven " the management of development and operation of a movie, to participate in the community grafting all resources, including the United States serving video series director tract, to truly understand the relationship between the film's producer, management, science and technology. Just look at the bill before, and now need to look at what each of the money out of the effect is, how to control, but also pay a lot of tuition to see. Lessons learned to shoot small pieces and large or differentiated, with so much of the film with the market battle, but also the mirror. Including some negative reviews, as well as some well-intentioned colleagues not constructive criticism, we need to try to figure out. And we must have confidence, first, to do better. Second, we should not be afraid of being scolded. I would like to insist on the belief that China needs to diversify the film, people need a variety of different efforts to meet the growing differentiation component of the viewing needs. Movies need more attitude and values, it is really flourishing. I think all sorts of people in the technical, aesthetic, emotional, moral, standard to make different films to meet different needs, there may be large, small, medium, and natural niche market regulation see niche movies. And I expected to be Chinese film to 40 billion at the box office with the United States closer to the film's box office when the film will have a certain niche of living space, including art films, special character of the film, especially the particularly elegant vulgar, each has its own space, this is the Chinese film needs. No one should take a standard to evaluate all the movies.
This is a menu, just like eating food restaurants, Beijing has tens of thousands of restaurants, each restaurant dishes are different, it is best that everyone find favorite dishes. Talk about production standards, I believe that my films do not make standard low, much higher than a large part of the movie, I did not have no Mongolia Mongolia investor audience, they are visible. The movie is visually beautiful but also a capability, but that light has this capability may not be buy, we also learned lessons from the inside. I can put my story to do more receptive audience, but I will never give up my ability to already have. We learned a lot from this movie positive negative things for me are used, relatively fortunate that I did not lose very peace of mind, I was not Masi others nor criticize others down, then he scolded me very cool to think about what curse curse on what is wrong, some radical things I do not listen, because you have your right I have my rights, everyone has their own guidelines in life. Third, Paige media movie business model in which we operate in the film will be divided into three: first, our own series of films based business must, for example, 'Call for Love', we explore new situations By how 'love call' not to repeat the past but to do better. Products that do not just want this audience to watch, and put it into a larger operating platform. Second, the company will be effective means of co-productions, especially with the United States and South Korea. Korea shot really cost-effective than ours, they cost less than our movie, and the current high production standards than we. We have to recognize this situation, we can not say we learn Korean, but we have other people doing good things than we used to use. China and South Korea co-production, to the three Sino-US co-production stuff. 1, 2 of their markets, their development and management experience for the film 3, all associated with film production capacity for our use. Thirdly, I have always said, 'China dominate the world of manufacturing.' This time to the United States than I am wrist, ability stronger than me.
But they come is working, I wanted to make a Chinese film, we have to do it is to let them play out all the energy. China co-production is a transitional film the experience of foreigners come to learn, our real dream is five years later, our muscles excel again beat the real blockbusters. This is my long-term goals, short-term goal is to make a good Chinese film, the medium-term objective is to cooperate with the United States, Europe, South Korea's financial ability to come good abroad, effectively expanding the part of foreign markets. Own to expand to overseas distribution of domestic films possibility is very small, and there is no successful precedent. Usually only by the Chinese co-production of films to go abroad, and other foreigners by co understand our film is excellent, China is the best time to large international distribution. Fourth, why would restart 'Call for Love' theme of the project because he is very good, there are three Chinese ground gas connection three times, one is nostalgia, 'To the youth,' 'love,' which all belong to the collective memory. This is something every age has a number of people will dig JINWOZI to that point in time will find a movie about collective nostalgia. United States, South Korea, Taiwan and others have such works. The second is connected to contemporary, touching now the most anxious thing. The third is the magic and illusion era escapism and fantasy movies. In fact, 'Love Call' is a combination of contemporary and fantasy, I think this liangzi him valuable, and on top of him in the new era can still encounter different people, so that all sorts of people suffer from this perception of the contemporary process That point thing among all men and women, is not a movie with a repeat beings is not a simple ground gas. He hopes to do to make this generation the same prism of portraits various possibilities themselves see it, he has some essential elements to continue in terms of the root from the top. This film I put my efforts is relatively large, so I hope he can make a new operation 'Open House', his operating system would relatively new, not just to develop a movie, but the movie and his direct synchronous development of products related. Fifth, the 'Crouching Tiger Ⅱ' is now in full progress in the preparatory stage, because the preparatory work is the core of the US-led us to do some judge, we have more respect for the United States as a major investor.
As early development, they are also very professional. We have to believe that his strong production experience than I, he went to China to necessarily listen to us, but the development of land outside of China, financing much better than what our capabilities, so we have to learn from them. They are also good at operations, the film should begin shooting later this year, released before the end of next year. Sixth, the company's other projects in the pipeline we have about 10 in the development of the script, this can have three or four shooting. Which like 'Crouching Tiger' is not my dominant producer, so we consume energy it is not particularly large, but the next year to promote their operations is our thing. We also have a co-production with South Korea's movie is a big investment. Korea there early development for seven years, the top producer's top directors, we certainly have to respect their early development of things, because he was in China to coordinate filming is we do. Then is 'Love Call', another one is planning, something that is also a fast track. Also focus on pushing several films, as well as a three or four countries jointly every film. I still want to expand our influence through co-production in other countries, but we do with any movie is dominated by China, with his legs to go abroad only. Source: Yi Yan Consulting