Cry 60 days, with the way network and eLong, Ctrip game the whole story established ten years, it has always been low-key with the way pushed to the cusp. In February 2014, with the process to get Tencent 500 million investment announced in March, the same way a strategic partnership with eLong, announced 37 days after the \u0026 ldquo; \u0026 rdquo ;, breaking up and accept Ctrip $ 200 million cash shares, carry tickets , hotels and other business docking. Before the same way far in Suzhou, guarding big ticket business quietly, after the return of James Liang, Wu Zhixiang said \u0026 ldquo; all a good day all over \u0026 rdquo ;, with Ctrip launched a fierce price war. Choose and eLong cooperation, but also to fight against Ctrip. Ctrip with strong compared with the way network anomalies difficult war. The beginning of a price war, Ctrip CEO James Liang put words \u0026 ldquo; this war will end within six months \u0026 rdquo ;, and mobilized various means. And in today's opinion, he did not do so.
Network with the way to i horse CEO Wu Zhixiang said that the whole process they look strategizing, but in fact more of a cock. Here is the same way, CEO Wu Zhixiang Oral: \u0026 ldquo; really have no idea what we have the opportunity to challenge Ctrip \u0026 rdquo; the same way is a what kind of team we are a very grass-roots, extremely do not believe in miracles and luck team, just believe? every day from 8:00 am to late eight efforts. I told all of my colleagues said, you do not tell me mode, I do not know a lot, I just saw you in the company at half past eight, half past eight pm and then go back, you tell me what I believe. We just came to be so. Initially with the way the pattern we are very clear, from Ali Baba came out after we did vCard P2P and do the extreme, and later in 2008 when we transition to B2C, the same way there is no eye-catching colors make you feel background , No. At that time I told my partner from another win after coming back in China, a lot of people are very optimistic about our investment, but one comes to valuations, comes to the future development of the company, I feel we do not have any imagination. We were talking about the mode is set the hotel, but really have no idea what we have the opportunity to challenge Ctrip, because Ctrip (20) in 2008 to achieve revenues of about ten million, so no one optimistic about us. At that time our investors Biao brother than we are anxious, he talked with us more than six months, and finally in (20) in April 2008 voted us money, 15 million. The first round of investment of the company in terms of really quite important. When the first round of investment, in fact, the valuation is not particularly important, it can help you find an investor is more important, and I think, to get money to get money earlier than late valuable. Because in the middle of a number of companies to get the money early, which means you can run faster than others. 15 million was accounted for ten percent of our shares, but in retrospect today, I do not think that 15 million would not the same way. In the same field to achieve the ultimate Why did things get this money because we had to try a method, this method is also very simple \u0026 mdash;? \u0026 Mdash; that is, Baidu investment and advertising, we were doing like a P2P cards, like the Baidu advertising on this matter to the extreme. The ultimate means is that today 15 million after arrival, I was told a month later in Suzhou Baidu signed a strategic cooperation agreement, a one-time investment of 10 million. This 10 million voted, I entered its VIP sector, directly under Baidu Beijing tube, so he gave me the discount is the lowest. (20) in 2009, I became China all the sites, but also cast up investment and advertising companies in Baidu, and set up a professional hundred SEM, SEO team. Of course, investment and advertising to Baidu is not entirely that simple, on this basis we constructed a precise delivery system,
Baidu put every key word, the point many times, how much was spent, how much to bring orders, orders take much revenue, how much transformation, how much loss, how to jump and so on, clearly the country are counted, our earnings may be accurate to days. (20) 10 years of billions of dollars in revenue the same way, we feel that all of a sudden a bright road started in front, as long as Baidu throw more money, he will be able to give you more in return, then I think business is so simple I have talked about what we had with our goal is to use the shortest possible time, the fastest speed the transfer of the money from the company account to Baidu the cosplay costumes for sale above, business owners are doing this thing. (20) 11 years time, Ctrip, eLong also put money in to see the effect on Baidu, but they still vote, but we, but until last year they voted us. Why? I was speaking with my colleagues, since the same way you do a SEM and SEO, we must achieve the ultimate. At that time our company, for about more than ten thousand sites, search Suzhou hotel reservations, ranking the first three are paid, these three are basically paying us. Here are 25 results for free, according to the weight of Baidu, reptiles, search, and so screened, and that 25 were all ours. We have to be responsible for Baidu Hotels keyword colleagues claim that you are responsible for this word, you have to first page of Baidu made us all, do not we change another person to do, this is a way. The second way is that we with colleagues in charge of SEO and SEM requirements, if you are an SEM company personnel, when you go on the road saw a leaf fall, we must immediately think of the fall foliage with me Keywords have anything, and immediately returned to the company begin to tone your word, because the weather is good or bad with the hotel occupancy rate are related. (20) 10 years we have billions of dollars of revenue, eLong just found out, and then they began running ads on Baidu. (20) 13 years Ctrip wake, all the good old days are over, of course, there is also a wide variety of games. (20) 10 years, we began to do Kill attraction tickets. Hotels do better because we can not be the first, the first is very important. Our experience is that unless you put the thing to the extreme, becoming the first in the segment, otherwise little value at all.
Then we think the market is very good, Ctrip, eLong did not do, grow fast. From our terms, we have said that we in this industry is very small small small team, you do not pay close attention and do not care about us, we will soon be self-defeating. \u0026 Ldquo; fear by their eye \u0026 rdquo; the first time I saw Ctrip (20) for 12 years, before people do not take you to play, you do not have to meet what matter. Online travel together that we had a meeting, chat. We go out into the corner of a squat. They say, the same way you did pretty good. I even cried, No, no we can not. We were afraid of being locked in them. But last year began experimenting with Ctrip do attractions tickets, with cash back that attracted cure me. We actually now back (20) in 2008 and the first to achieve the ultimate, and in 2008 we returned to the approximately 20,000, and later become the Chinese online travel electricity supplier nirvana. Last year, China all the tourist electricity supplier cashback return swap 20 billion in Back now and there are a very, very important rule: it is a small play big, play more small nirvana, because of the small amount you are, you are 100 single day, every single back 50, only returned to 5000, while large companies every day 100,000 orders, a single 50 per day for five million small companies spent only 5000 a day can make you tens of thousands of websites on the hotel price is cheaper than the big companies. When Ctrip tickets eye for an eye person in his body, we quite panic, because this move back now, how to break? We do not know. Of course, now we know the trick now is to break the back of a dollar play attractions, this year we will achieve the ultimate attraction for a dollar play. At that time zone, investors are hoping that we will soon market, the whole company is ramped breath, (20) 12 years of our revenue reached 2 million, if the listing broker also said that you must be one of China's most cattle stock. But (20) 13 years our profits began to turn down. Ctrip internal Fangchuhualai that has officially entered the same way their rival camp, in addition to monitoring eLong to focus on monitoring the same way.
I listened to the heart and sank. As a business, Hangchihangchi do for a decade, suddenly caused a giant concern, at all costs, they stifle our traffic in the middle, basically to be able to spend your overshadowed basically rush over. Ctrip is twenty thousand companies, listed so many years, his power is that you can not imagine, from (20) 13 August to December, there are about 30 papers report that with the way tickets are doomed so a variety of rhetoric. Even if we do not think so, but the company colleagues will see between the two sides, with our colleagues in their tickets Tickets colleagues will look. This time their search to keep up last November, when 500 meters Ctrip opposite us opened an office, we attractions all my colleagues over the phone are sweep sweep twice. After the end of last year, we feel that the company certainly can not develop in accordance with the original direction, should be changed. How to change? We keep Ctrip direct competition. We had cash of about a million, and Ctrip simply can not fight, we do not know what way to play, but that always bring a sum of money. As early as in (20) for 13 years in June, about ten o'clock at night, I'll vote for us Tencent investment director made a phone call, I said, now I want to see, I want to re-fight a battle, I now need a money, you would be willing to vote for me? other investment director, he said, well, we are very optimistic about your team, we want to vote for you. Tencent will be prepared to start this investment, and then another one in the United Nations agency, at the end of last year to talk down the investment success. When talking about this investment, Ctrip not know what we talk about investment, if he knows we do not talk about this investment has become. Of course, from Ctrip terms, he believes that a short walk before we certainly die, it does not concern us. Until February 14 this year, we announced the news of investment. At that time the company has very little loss of cadres and colleagues, until then we did not realize it has a relationship with Ctrip competition. Even took digimon cosplay Tencent 500 million investment, all of my colleagues still find it difficult. Before we all make money, but it was a quarter to huge loss of 50 million, 500 million ten-quarter deficit are all finished. More importantly, the rapid decline in PC flow, we hit with Ctrip useless on Baidu, Baidu because the total flow in the fall. So after we got the money Tencent, excited probably less than ten days, that the situation is more serious than before.
Normandy landing plan in March I started with my colleagues to speak, just to give everyone a month, this month, we should cooperate most closely with the largest number of votes to win top 50 scenic spots, scenic self-laying machines sold tickets. That month, our colleagues basically do not go home without a break, while the resort as long as you signed the contract with it must be trustworthy. We are committed to the machine, all the software for you, you can only get away with the same ticket. March 21 start of the new decade we release strategy, with the way we tell you to do over the next decade leisure and tourism first, on April 18 we announced a dollar tickets in Zhouzhuang country officially launched and wisdom at the box office was officially launched. May the same way from the beginning to develop trade rules, and we have to help people paved the information channel, and now we want to safeguard the interests of the industry as a whole, and those who maliciously back now and then, how many bills you back to how much money the company will receive The channel fee, if you do not pay your bills on from the inside out, you will not get a ticket in the spots. This is our Normandy landing plan, then I do not know how much chance of winning. We April all the machine running again, we have to do in the industry to announce such a system, but also directly with Ctrip pay cards: You talk to me on price, I will counter you. Of course, in addition to this we also have to do one thing in March, Kwong Fuk (eLong CEO Cui Guangfu) at a meeting in Beijing last met face to me once and said, we want to do together? I say, do not cooperate on To live, you can die, and cooperation. Around March 29, we talked with eLong team 16 hours a day to finalize, in Beijing Grand Metropark Hotel. The core point was reached cooperation, he wants to Ctrip do, I would also like Ctrip dry, they are our hotel is the ticket, I do not know the method of the pipe does not work, but I feel a bit better after all, as a friend, so he now he signed a strategic cooperation agreement. April 18 morning, I Zhouzhuang after the ceremony finished, Ctrip afternoon received a phone call that we particularly want to talk about. April 19 evening, Grand Metropark Hotel Suzhou, Ctrip came three executives, we sat together talking this thing, we each pay cards. I said, do you want to call? Not possible to vote again tomorrow here we go, we have been working with eLong of. The other began sincerity, say your tickets do well, indeed very combat team.
But you have to know China's Internet companies has never been a global Internet company China branch can lick Chinese local companies. We say that this is the case, how can I do? I'm not as good as you take the ticket to a good job. We all talk about the future performance out slowly. Finally, he said, so it let you invest you, we do not fight this battle, you do resort hotel you gave us. We were not prepared, five people out to discuss about fifteen minutes, go back to say, yes, it's that set it. Talk about the price of a good, all within ten days of signing up, war is over. This process, you need to know \u0026 ldquo; O2O \u0026 rdquo; middle \u0026 ldquo; 2 \u0026 rdquo; great lucky star cosplay value. Why do we have this idea because we basically Sunday either in the company or a meeting to look at the area where the tourists, the \u0026 ldquo;? 2 \u0026 rdquo; cock will enter your eyes. If we do not have this \u0026 ldquo; 2 \u0026 rdquo ;, Ctrip told us not to talk about this method; if not this talk about law, not necessarily the investment; without this investment, even if we have the idea of the mobile Internet, there is no room to go Sike, Like not do it. Why the new challenges of the mobile Internet business the same way for decades, but in the past year, there are so many ups and downs, thrilling thing? Just because we grew up, and attracted the attention, in fact, China's Internet sector as a whole We have this story occurs in various industries, but the protagonist of the story is not the same, the outcome is not the same.
And we are very clear sense that the tide of mobile Internet has come, this intermediate must have a number of new companies to get new life in the process, a number of companies die. I personally think that all companies like ours in the next 18 months there will be half dead. As long as you have a PC used to be signs of, if not turn half will die, of course, there will be half of the company received a rebirth, you will get higher development. Since we now have a front-line opportunity, I will try my best to grasp it, but in the mobile Internet this process, cooperation with PC era enterprise and between enterprises is completely different, cooperation between enterprises and companies are given complete different ideas. In fact, if you feel the mobile Internet, there is still a lot of opportunities. For all of us, it is to take simple things to the extreme, and then do one of the smallest market segment. But whatever you do, time is very important to be able to learn to master the method, when the change comes, go all out to embrace it, struggling to move forward. This article i dark horse All rights reserved Please indicate the source, tort reserved.