How much to stanch losses during these gross? analysts must be 25%-30%. This figure, peers also said that by default. It is understood that washes the shoes nets announced in April this year has achieved balance of CEO turongbiao said washes the shoes net sales of more than 150 million dollars last year, gross profit margin remained at 25% per cent.Footwear B2C heavy difficulties, Chen Hu admitted that "at present the industry as a whole does not touch to the shoe size of B2C money." However, in this case with strength in capital and goods and footwear provider will achieve even greater success in the contest this year. The morning of May 8 news. of a "51 small holiday" sales of small orgasms, the domestic e-commerce sales reached another all-time high, especially footwear B2C sales surge 30%. 51 various B2C follow-up after launching heavy promotions to meet the summer selling climax. Many electric companies have been offering big promotions.
Insiders pointed out that regular updates in May for summer clothes, shoes, brand new summer a large number of loading. Meanwhile, most parts of the country began to enter the summer and further promote the summer's hot. In addition, spring clothing begin discount sales period, makes the climax May be called footwear sales in the second quarter. "200-for-400", and 88 percent of new products, discounts on these previously rarely seen in sports brands, but now they are very popular. Reporter recently visited the markets found cheap nike free 3.0
that sports brand prices have "hard" up. A department store in Guangzhou, Li Ning, 361 degrees most of the merchandise is participating in "200-for-400" promotions, which is equivalent to 50 percent. The sales staff told reporters 361 degrees, and can hit 88 percent of new products. Li Ning Shoppe, in nearly 100 shoe, only less than 10 do not participate in activities. Brand Kappa is the audience participation in its activities, the reporter saw a lot of the season in which neLocal brand Li Ning, explicitly discounted consumer inventorieThis reporter learned that, Li Ning, is stated in the annual report to be eliminating discounted stock. Li Ning annual reports to expedite the clearance sale channels.
In 2011, the Li Ning's factory outlets and discount stores number reached 358 and 269, respectively, almost 2010, 133 and 180 1 time, Li Ning Chief Executive Zhang Zhiyong had results conference mentioned that in 2012, the retail discount rate will amount to 24%~25%, factory outlets and discount stores discounted rates to 50%~53%Trends are also recognized in the annual report, in order to alleviate inventory pressures, a one-time buy-back program announced to the dealers for the first time, hanging 2011 completion of repurchase rate totaled 1.45 billion yuan in stock and re-sale product, including through factory stores and e-commerceAmong them, the total sales of major brand Kappa in 2011 1.538 billion yuan to 2.095 billion yuan, the main reason for the decrease is because of stock buybackInsiders believe that the serious discounts have affected the value of sports brands, together with research and development cost ratio is too small, of domestic sportswear brands there are many hidden problems in the futureForeign brands adidas, Kuang Weipin discounting to chaIn fact, apart from domestic sportswear brands competing on price, foreign sports brand never give it up. Reporters observed recently, including Nike, adidas, converse and other foreign brands are often discounted.