In Tianhe of gold Lee to building negative a layer on held had one discount exhibition, reporter recently in scene see including Nike, and adidas, and converse, and PUMA horse are in which, discount in 20 percent-50 percent, converse PCs 199 Yuan of shoes only sold 70 Yuan, and Nike, of style also but price more than 300 more Yuan, and shoes Shang also posted has Tianhe city, and wide hundred, Department store of price label, sales personnel said, activities is for inventory Qing cargo, all goods are from formal channel came, are for authentic. In one of more than 300 square meters of space, packed with many washes, Stacey buying 3 pairs of converse, he told reporters that those brands previously rare discounts, just ran to buy a few pairs.In March of this year, Guangzhou also introduced a universal square adidas sale, the lowest discount to 20 percent, and last for a month. One was more than 700 Yuan sport coat at a sale, only 159 Yuan, regular price sneakers off the pack more than 600 Yuan more than 200 Yuan. In pazhou exhibition held in September last year, Nike, adidas and other shoe was 720, folded after just 350 Yuan, some models can find fault code as long as 150 Yuan.
Reporter visits found that even the new spring and summer, Nike and adidas have 85 percent of the shoe can also be played to 70 percent, converse more assumed 60 percent-80 percent at shop front signs to attract customers.As sports marketing especially in Olympic marketing become more popular, ambush marketing and sponsorship marketing to counter problems will become increasingly prominent. Sponsorship marketing as "the luxury mens nike free run 3
meal"-decent, great variety of goods, but only to pay exorbitant fees. The so-called "ambush marketing" refers to non-sponsored through a variety of marketing communications activities, making consumers think they are sponsors of the Olympic Games or other major events. They mislead people to promote their own brands, brand sponsorship effect the purpose of weakening competitors. Ambush marketing is like a taste boutique, as long as the creative, manipulation skills, can also hit people's taste buds, bring pleasure as much as luxury dinner, but crucially it is very affordable. So, as "the luxury meal" of sponsorship marketing and "flavored products" ambush marketing, how can businesses make the choice?Marketing
Sponsorship marketing use of the enormous impact of the Olympic Games, each branded themselves, elevate your brand visibility and reputation bring opportunity. According to world-leading research group Ipsos (Ipsos) new London Olympic sponsorship marketing effectiveness survey revealed that Olympic Games Sponsorship had a significant role in improving on brand reputation. Sponsorship of yili, Anta brand reputation to enhance the effect most pronounced, to 24%.But nothing could escape, "duality" rule. Enjoy the sponsorship marketing "the luxury meal" at the same time, companies must pay a huge amount of sponsorship. For example, the threshold of the 1984 Los Angeles Olympics sponsor only US $ 4 million, after soaring. It is reported that recently replace Lenovo become the 2010 Olympic Winter Games and the 2012 London Olympic Games partners of Acer to pay a sponsorship fee of more than $ 70 million. Furthermore, sponsorship marketing to produce "quick" return effect, companies cannot be expected to produce huge gains by as soon as an Olympic sponsor. Thus, sponsorship marketing and enterprises faced significant cost test.