アップル 1998 CM "THINK DIFFERENT"
明日が仕事納めで、PCのデータ整理をしていたら
懐かしい資料を見つけたのでアップしておく。
Appleが1998年に行ったキャンペーン広告のメッセージである。
マーチン・ルーサー・キング牧師やモハメド・アリ、ジャッキー・ロビンソン、ダライ・ラマ、ピカソ、ガンジーやアームストロング船長といった「世界を変えた人物」にフィーチャーして「何か違うことをしよう！」と呼びかけていた。
マーチン・ルーサー・キング牧師やモハメド・アリ、ジャッキー・ロビンソン、ダライ・ラマ、ピカソ、ガンジーやアームストロング船長といった「世界を変えた人物」にフィーチャーして「何か違うことをしよう！」と呼びかけていた。
MacなどApple製品の広告はほとんどなかったが、とても強い企業メッセージが出ていて、カッコよかった。
今日は英語の原文だけをアップして、明日、日本語訳をアップしよう。
ちょっとイジワルかな。
"THINK DIFFERENT" Apple Corporate Message CM
Here's to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can't do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.