Dry! Chen teaches you three minutes to impress investorsSource: i dark horse net ?? order: Hu Tsai-ping (entrepreneurs Reporter) [REVIEW] i dark horse, 'you see the investor's first few minutes are critical when he said, to get the investment success; not good, is it?. Gold will be buried. 'This is the brutal facts Many entrepreneurs have to face in the process of financing. How to impress investors? How to impress investors in a short time? See Hina chairman Chen from experience. A while back I was an entrepreneur competition judges. The second has two teams score the same. In order to distinguish between the second and third, we give two entrepreneurs a person one minute briefing. After briefing the two sides of the vote is 5: 0, five judges voted for the same person. Why? Because individuals will express that to win, within a minute of his own passions, dreams speak very touching. Ma has said that entrepreneurs should finalize millions of dollars in five minutes. Five minutes really a bit exaggerated, but to impress investors in a very short time, so they are interested in continuing to look at his business, which is true. I used to start in Silicon Valley. Before the company listed in the United States, just to 30 minutes of speech, specifically requested consultant on me for a few days training. 30 minutes speech, 15 minutes quiz, ask them later investors went away, people can not remember what you look like. It is necessary to call people a few days after the next single, you decide whether to buy the company's stock. If you do not know about, can not get enough of the subscription orders, the company would not be on the market. Communication is a skill, I know Zhou (Qihoo 360 Chairman) ten years, and when he did 3721 (marked with Chinese Internet services directly linked to the URL of the page) shortly after, when he is talking about is not clear but now I exercise out. Here are some brief, we think about it is not a good briefing. 'I come from ×× company now wants to permanently save the video, microblogging, photos, QQ data, a lot of people, but the hard life of only seven or eight years, the disc is two to five years. We want to retire, and even children retire span takes five or six years, which is now stored in the device can not provide. Our company offers permanent storage, storage capacity commitment is 100G, guarantee time is 99 years. '' I am 15 years Huawei, seven years of research and development and eight years in the market. The company has got an angel investment, valued 20 million currently spent only a very small part of the financial situation is very healthy, then I hope melt A round of financing, the initial valuation is 2 million, hope to come up with a 10% stake to finance. '' Our business model is to rely on user fees, 100G service is 1599 yuan, continued 99 years. At the same time I gave users 1T mobile hard disk, the market value of more than one thousand dollars , even if the customer less than 99 years old, has got the equivalent of the product. 'I hear this briefing a few feeling. When he mentioned that Huawei out, at the professional level I was more convinced that he has found a relatively large market, get finished angel investment, business models had verified there turnover. His concern now is not so slowly, in need of money punch was a little faster. However, some information is superfluous, such as 99-year period, users get the hard disk and other details. If you're only two or three minutes, we should focus on, 'We made a long-term storage of the cloud photo, turnover grew particularly fast, there have been several well-known investors, such as Lei Jun, Kai-fu Lee has been cast, and now is not short of money , particularly fast development of this industry, you need some money and then push it, subscriber growth is expected to amount to much can 'and so on. These words that investors will be interested in words. Sometimes very good engineers to make a very good thing, but that could not speak to their own benefits and advantages, which is a disadvantage. Your financial well financing, the company may be survived, successful, or you may Nike Shoes have died. If you have a few key PPT little more time to introduce themselves, there should be a few key PPT presentation. The first should be brief, clear and to put their company speaks very attractive. Second guessing investor concerns, PPT in advance to get rid of, here is best to listen to the briefing of institutional investors some understanding. Third is to analyze competitors and their strengths. The last one is talking about the possibility of a team, you can specify that you are a star team and become the industry leader is particularly high. With our recently read a mobile music company PPT to examples. The first page is a brief description of the number of sales this year, and now the market much, now has accumulated a number of users, the monthly number of active users, monthly and how much to play, the number of new users, and the current number of employees each month. The company's goal is to become China's largest mobile music company. This page PPT these Nike Heels Boots companies wanted to do everything it clear, I only need two minutes to determine this is not something I'm interested in. Next PPT, they began to tell the broad market, speak their own advantages and leading position in the industry. As a fund heard here, will want the team in the end how? How their business model to make money? If you could have one hundred million users, received ten dollars a month, it is very big. This process must take the investor's appetite for hanging up. Then, the company that again: The United States has long been the success of similar companies that already have such a company to make money. This PPT is to give investors confidence, this model in China yet, but has been successful abroad, as they might like Baidu, become China's Google. Then investors will feel the business model does not require re-verification, the heart of the problem will become less and less. Because the problem a lot of time, investors will be no way to decisions. They must be in the communication process, the big question diminisher little more talk about the issue more deeply, more and more investors are interested in, and you are talking about the company cut situation. On the next PPT Chinese music copyright issues, to solve my biggest concern. Investors will be worried about some of the problems, but you do not go to avoid, you can free patterns from various aspects, national policy direction, music and other copyrighted to convince investors. Some people will not be convinced, but it does not matter, there are always a few people to be convinced, the focus is not to evade the issue. Last PPT explaining the advantages of service, introduce the founding team. I have an example of this company, in the case of last year are not willing to invest in venture capital, but also got the money. What then do not say that I often hear something makes me feel doubts entrepreneurial team. First, entrepreneurs often say, 'I have no competition.' In China there is no competition to find a few industries really hard, had to buy site 5000, the video site has 300, there are a few final survive? You Air Jordan 13 Retro may feel the strongest company, no opponent, but Really unrealistic to say that investors will think you do not understand the industry. Furthermore entrepreneurs often say yes, 'My goal is to change the world.' Talk about the case, did not mean to speak, Google wants to change the world but now I do a kind of mold. Dream is important, but it must be realistic. Entrepreneurs might as well take the time to look at a few questions for investors are most concerned about: who I am, how I do, how I compete, how I grew up. I hear the most is, 'I technological world first. ' Especially in college, every time people said he had a patented technology is the world's first. VC basically left to hear this, because it sounds too shy. In China to find where in the world, and the technology can make money too difficult, so the words or less about. 'We have three main business,' which is very deadly words. You first do the cleaning, the equipment to do the second, and the third to do real estate, about a half-day in the end you do what? Three main business, in fact, you do not compete on behalf of the Fund are concerned with specific business . If you are a big business, there are 7 billion, 10 billion turnover, there are three main business, private foundations that can go sell them split, and venture capital funds would not be interested, so business must specific. 'This is a High-tech Zone Innovation award I get,' which is not too advantageous words. The best recognition for your company is the customer's approval, many local governments to carry out some investment will be, some companies choose to award, but honestly rarely successful financing of these companies, this is because the government saw merit with institutional investors Air Jordan 1 looking for The advantages do not match. 'It was me and a photo of the governor,' this picture never come up, people will think you ought every day, especially pay attention to China's current anti-corruption issues, you have so blatantly. Some entrepreneurs also like on television that there was publicity, but not for business but if you are on TV, best not to go, that will give a proper job impression. There saying: 'I'm missing is the money, Air Jordan 19 as long as the money problems can be resolved.' You might want to say much other business issues, but to be honest, how can people just need the money, if only to put money everything will be? Hopefully, you can start your own venture capital fund, so this sentence should talk less. Finally, and most importantly, never tell lies. Some say his technology entrepreneur Jack Ma, Li has been used, and this time a lot of VC to call immediately to Robin Li, Ma asked if they were not? I have encountered, people heard a call, Even if the technology is really good, I would think that people have credit problems, prefer to work early to give up, because I do not believe him, he will speak, then I do not know is true, it would rather give up. Prevent investors fooled many entrepreneurs trust relationship hard to find an investor, I need to meet to say $ 5 million, the lowest results of the other that I voted $ 50 million, were born white. This is not familiar with the fund. A fund will usually have a lot of partners, some funds in the relationship is very harmonious, some very jarring. If you can find in the company of more influential partner, the case will likely be successful. Moreover, the fund is not the boss system, our investment committee three people, although I am the chairman, but I want to vote the project may not be able to vote, because the other two partners do not want to vote, then I will vote in accordance with company policy not. Unless the project is very good, we feel able to make money, to pass the agreement, which is the principle of the Fund in order to maximize the benefit to be provided. Some funds after the big, will be divided into several sectors, some people do the Internet, some people are doing health care, and if you got the wrong partner is useless, because he first do not understand, do not feel second too good, he would not recommend it to his partner. So companies see the Fund before, we should look carefully at the fund, to understand this investment style, the human factor, the size of the fund and so on. Entrepreneurs sometimes have to keep a little alert. Some fund to ask you, because he wanted to cast your competitors, your competitors is to do due diligence. Asked for a long time, he interest you less, and have been asking each other company, this time you have to be careful, if you are not careful, what you are talking about, perhaps not long closed. Entrepreneurs do to flicker fund, but do not be fooled. In addition, the entrepreneur should understand that many investors are less likely to reject the entrepreneur, he will not say this case I did not like, he'll say I want to vote in, but my partner had a lot of concerns, I was recently on a business trip or old, probably next month back, we find the time to see it. In fact, his interest in you is not particularly large, if a particularly good case, he will be very active in '12 o'clock tonight to see.' Money institutional investors also gave investors, who are under great pressure, they must grab a good project for the job so he hit a particularly good project will be pursued. After not only glossy for investment, entrepreneurs often encounter problems is 'nothing but good news.' Many entrepreneurs belonging glossy character, forever thing full of hope and enthusiasm, see things always look to see more positive than negative. Such entrepreneurs are always difficulties for themselves, but I particularly recommend you do not do this. Glossy will lead investors to your suspicion, if you always said he did not question, someday investors just sit in your big customers there, put your list of customers that have been canceled, he would have any idea ? If you advance with investors to explain possible problems, in fact investors it is understandable. Suppose suddenly lost a big client before a company is listed, how do? If you tell investors say it may be difficult, investors react? In fact, investors will look for resources to be introduced to him, to help the company ride out the storm, because interests of the company and investors is consistent. Process Baidu, AsiaInfo-listed, are also encountered especially confused, into less money, AsiaInfo such a big company, there were a time of funding strand breaks, but still survive. Do not go to undermine investor confidence in you, ask them to help you with the face of problems. Our company has invested in the framework of the media, at that time chairman of the board is Dr. Tan, they intend merger of several companies with the industry to expand growth. When the Air Jordan 11 speed of acquisition of the most important, was also invested in the framework of IDG media told us that the company needed the money, I was in the United States, and even have a chance to sign a contract hit this time. Why am I doing this? Because we like to be investors have complete trust, we are one. However, if the time was that investors did not give us a sense of confidence, we do not dare to put my money into this, and no way in a very short period of time, the 'framework' into a big business. I also cast a company, when business in 2000 many angel investors Nike SB voted them, but then the Internet bubble burst in the United States, the company had no money, investors decided to take the company off. I put the number of entrepreneurs invited, and said to them, if the salary a point not made, but I offer them the bandwidth electricity, rent, equipment and support to the products to the market, would you be willing? Actually have three or four Entrepreneurs say that we do not get paid, thank you to continue to support the company. At that time I also feel a bit touched, the firm later persevered, three months later got the money, the results get better and better, and finally on the market. Therefore, the honest will spend a lot of difficulties.