Dry necessary to make electricity supplier: Taobao search full resolutionAuthor: Yan and spread on Taobao search a lot of 'experience sharing', many of them black hat shortsighted misled many good seller foundation astray therefore difficult to extricate themselves. Next, we will uncover your veil 2013 Taobao search, help you search for the stable development of operations. Read index First, what is the second Taobao search, constitute the search results page 1. Taobao main search results page 2. Day cat search results page three, Taobao search model interpretation 1. Category model: the only commodity classification and properties released; 2 Anti cheat model: anti-cheat team merchant cheat the analysis of data, to businesses of different degrees of penalties 3. Text model: mainly refers reasonable commodity title contains popular keywords users search. 4. Time model: up and down according to the time frame of goods, the shelf on the upcoming first priority commodities. 5. The seller model: the level of activity and comprehensive assessment of the quality of statistical business. 6. Service Air Jordan 2 Model: statistical analysis of the quality of services provided by businesses to consumers. 7. popular models: statistical evaluation of the degree of consumer acceptance of the product. 8. Personalized model: statistical analysis of consumer shopping preferences, including but not limited to: the optimal transaction price range, brand preference, attribute preferences. 9. business rules: businesses involved in the provision of special services four, five alert business operations, sales description of what is included in the search Taobao search everyone said Taobao search, but not everyone knows 'Taobao search' with 'all? Web search (Baidu, Google, etc.), 'the difference. Taobao search does not like the whole network as the need to search the entire Internet to fetch data, analyze the data, classify data, Taobao search data depends on the 'seller' Organize classification and accurate release, in other words, 'seller' of goods released Taobao search process is the establishment of commodity indexing process. With the press category, according to property release goods, there is a basic commodity indexes, the algorithm can be based on commodity keyword engine, to provide buyers with accurate Nike Air Force 1 search results. Structure 1. Taobao Taobao main search results page main search results page of the search results page includes the following modules: A main search box: operating area of the user search behavior, are divided into 'treasure search' 'Store search' while supporting ' Lynx '' used ',' Global Call 'three segments search; B product attributes filter area: recommendation based on product attributes features, allowing users to narrow funnel shopping scope; C Category Filter area: Nike Shox When keyword Category When the feature is not obvious, Nike Shoes it is recommended set of multiple categories of goods, allowing users to cross-category purchase; D search area: multifunctional user precise search Filter area, including the 'search market TAB to select' 'Product Features Filter '' single dimension Sorting '' price heat Show 'and' personalized guidance suggested 'E. Search Results area: Goods Results purchase area, including' chunks '' shuffling 'in two parts. Chunks referring to former three goods resulting bit, mainly for recommending Nike Lunar Haze Lynx high quality goods seller; shuffling refers to the results of other commodities, is managed by Taobao \u0026 amp; day cat product ranked according to score algorithm competition; 2 days Lynx cat search results page search results page includes the following modules: A Smart Navigator: According to user group characteristics or personality traits intelligent recommendation area, including 'brand recommended' 'category recommended' 'Properties recommended' three types;. B. Recommended intelligence related area: the user search keyword carried Hot Related Categories recommendation; C functional screening area: Similar to the main screening area search function that allows users to accurately search; D Product Results area: binding characteristics of the user, Recommended day cat product to meet consumer demand sets; Taobao search model interpretation of almost all sellers operators are racking their brains to crack the mystery of Taobao search algorithm in order to occupy the traffic level in the search, to win consumer attention. We have found a lot of speculation Taobao search algorithm, even assume algorithm seller tools, but you will find zero ponder: whether Taobao search or search the entire network, the nature of the user's search service has not changed. Only to 'consumer' as the core concept of long-term development, in order to help sellers gain the upper hand in Taobao search. Here to tell you that Taobao algorithm 'pyramid' model structure: Note: pyramid model layer by layer filter from bottom to top (merit retention), to reach the top of the pyramid business \u0026 amp; commodity will eventually recommended to consumers in this pyramid model, each level has its own algorithm models play a role. Let us look at the connotation of each model interpretation of it: 1 Category model: trade posted the only classification and properties; commercial release process, if Category \u0026 amp; property release error, will directly affect the goods can not be searched properly Recommended. For example: search for 'Continental leather sofa' Recommended is 'leather sofa' category 'Home Style: European' goods (Figure) In this case, the following two commodities will not get a proper recommendation:? ( European sofa) Category publishing errors (European sofa) property release 2. Anti-Cheat model error:? Anti-Cheat team merchant cheat the analysis of Air Jordan 18 data, to businesses of different degrees of penalties, including commodity punishment, punishment businesses into two categories. In severe cases, the entire business of all commodities will be restricted show. In order to maintain a fair market order whole Taobao, impartiality, openness, anti-cheating model along with speculation constantly changing way. Where the need to draw attention to two things: Never sell from buy:? Mainly for the company to engage in activities when to buy direct line staff; the line store and online channels to engage in joint activities when businesses instead of consumers under purchase orders and the like; avoid draining the low price:? discount efforts seriously deviated from the normal operation of market areas, industry alleged unfair competition situation needs to be disabled. Recently particularly evident that the use of third-party open platform include one yuan spike business practices, including a variety of speculation; 3 Text model: mainly refers to the commodity title contains user reasonably popular keyword searches. A. Keyword Index Recommended mainstream:? Algorithms: The current title based primarily on whether to include user search keywords to Recommend results, so the choice of commodity title need to contain this product popular keywords as possible. ? Top Keywords Source: Effective keyword sources include: Search Tips (recommended primary search term, you are not looking, Home category index name), a data cube (popular search feature, industry hot word list), quantum Hang Road (store search keywords Taobao search keywords), train (automatic word, keyword reference) and other commodity title word choice tips:? Step 1: Determine industry Popular Keywords root As shown, stem removed the solution can be determined Popular Keywords roots include: Brand word: Kingston word category: U disk specifications words: xg Descriptors: Cartoon Promotions words: special offer free shipping Genuine Step Two: Determine phrases rules recommended phrases rules: Hits word + Brand + property + related words + add words Hits word: promotional marketing when word of a particular word Brand: Brand property itself commodities: such as model, size, material, color, etc., very important related words:! products approximation name, description and other supplementary similar words: precise word to describe other auxiliary locating B. keyword text Recommended trends: the development of e-commerce, more and more standard products \u0026 amp; attribute information of non-standard products are rapidly toward standardization. On this basis, the future will be more emphasis on precise search recommended 'attribute' information. Many keywords in the title will not necessarily be used, but by a comprehensive understanding of the attribute information, will greatly enhance the number of goods recalled. For example, 'smart phone' result, not only can recommend commodity title with a smart phone, but can recommend the phone with the 'operating system'. From this perspective, attribute-level refinement of the business operations of goods released becomes particularly important. Notes applications c Keywords: rational use of 'space' will contribute to a better understanding of the algorithm title, to avoid false positives. For example: 'La Labo US pupil on throwing six loaded *****', the 'La Labo' brand words, 'the United States pupil' for the industry term, looks no problem. However, the algorithm is to be understood that when the full title, is a 'word' gradually extended to 'two words' 'three words' as a unit and so on. In this case, the 'La Labo' as a completely unknown brand will be ignored. The 'Hiromi' as the well-known 'dog' name to obtain the understanding of the algorithm, which directly affect the text of the entire commodity score. Therefore, the title was changed to 'La Labo US pupil on throwing six loaded *****' reasonable. 4. Time model: up and down according to the time frame of goods, the Air Jordan 19 shelf on the upcoming first priority commodities. A. Applications: Time model is mainly used in the main search Taobao, did not take effect in the Lynx; B optimization tips: Posted Time of sharing strategies by 'sharing law' Assign Daily Online products number (ie: total? Product number / product was added days = daily number) for example: by day sharing products: 324/6 = 54 (Note: weekend days average), as the average policy category product was added to break up sharing law? Published each category of goods, namely: Added interval = 60 minutes / (Online products daily number / number of hours per day), for example: by formula: 60 / (54/9) = 10 Our products ultimately come interval Added as follows: 10 minutes 5. seller model: the level of activity and the overall quality of the statistical evaluation business. Core Indicators A. seller model: the seller's own assessment of factors have hundreds of dimensions, reflecting the comprehensive business ability, which should focus on the following aspects:? DSR: the buyer the seller of integrated services Supplier conversions? Rate: Browse Conversion (can be optimized by upgrading the main map), later transformed (via ITEM can be optimized to enhance the description and marketing activities) Want Response:? In addition to the automatic reply, artificial Want Service response rate (interval as short as possible) dynamic sales rate? : 30 days, there is the development trend of the total volume of goods traded goods ratio B. seller model: in the near future, the Lynx to seller model as the core of the new algorithm is expected to replace the existing commodity recommendation mechanism merchandise algorithm as the core mechanism for effective explosion models to solve a series of problems existing in the current marketing for search users recommend truly excellent service, merchandise quality businesses. From this point on, businesses need to consider changing the original explosion models marketing business ideas, to do long-term development plan to enhance the overall management of the business point of view, the only way to win consumer support, to win the hearts and minds of the search algorithm. 6. Service Model: statistical analysis of the quality of services provided by businesses to consumers. The main index of the service model:? Complaint rate: good customer service, reduce the rate of complaints is a key dispute:? Maintain good communication with customers, to prevent disputes is the eternal pursuit of the refund rate:? Lower turnover refund, outperforming the broader industry? Want Response rate: refers to the number of consulting clients artificially reply proportion of the total number of inquiries in response speed Want:? refers to the average response time to consult artificial interval Logistics aging:? refers to the receipt of customer payments interval service model is reflected in a seller overall service capabilities, determine its ability to search for users with high-quality service. 7. popular models: statistical evaluation of the degree of consumer acceptance of the product. ? The main indicators of popular models: conversion: browse commodities traded conversion rate conversion rate; sales (volume):? Paypal formed by the purchase price of goods; collections:? The number of goods have been collected; Rating:? Has been traded Customer rating this product; regular customers rate:? commodity contract customers accounted for the second purchase of regular customers; UV, PV:? Commodity ITEM level of UV \u0026 amp; PV heat; 8 personalized model: statistical analysis of consumer shopping preferences including, but not limited to: the best deal price range, brand preference, property preferences. Applications difference A. personalized model: Personalized models currently Lynx through 'individual users matching' 'brand layered' 'market price guide' and many other latitudes shopping guide intervention; in Taobao mainly to 'user personalization Match 'is. Its notable feature determines the Lynx good at grasping more personalized consumer brand shopping propensity for shopping category price sensitivity. Note B. business operations: Affected Lynx personalized market price guide, Lynx businesses need to be more concerned about the price of the main commodity categories foreground oriented. In other words, follow the industry mainstream commodity price management, more likely to win than the pursuit of cheap search Recommended explosion models. 9. Business Rules: characteristics of services provided by participating merchants Taobao \u0026 amp; Lynx various industries under the market, there will be some special services, provided that businesses provide special services and commodities will be more readily inclined to get traffic to search. For example: Lynx Electric City launch of the 'power' word mark certification, it contains the 'aging show, home delivery, the SF, Genius, extended warranty' and other family services. Search Electric City related goods, with the 'power' word mark Certified products will be the first priority. Alert the merchant business operations and management process, there are three types of questions we must pay attention, mainly: 1 non-cheating: including, but not limited to 'brush volume' 'for baby' 'Repeat Distribution' 'price discrepancies' and detailed definition of cheating See: Taobao search official gang links 2. Product release specification: put an end to the wrong category, to avoid the title stuffing keywords, improve the quality of the main map, lift baby description; 3 to improve services: Reduce the number of refunds and eliminate customer disputes; guarantees fast shipping, choose efficient logistics; sales accounted search instructions included in the rule: official events targeted marketing platform OR official transactions not included in the generated search