'Wireless' Survivorwhite brick tile, double space, simple and plain, which is 'Nasdaq8', one in Guangzhou downtown, sounds from the Nasdaq small bar. Whenever the night, where they start to get busy, investors, entrepreneurs began to rush here in twos and threes, IDG, Softbank, Temasek, the investment manager of the Jinsha River are regulars here from every corner of Canton. Venture capital firm took the money to find projects, start-up companies to find knowledgeable people communicate. Now, here is the Guangzhou 'wireless' base camp survivors. There is such a set of data: the end of 2004 Chinese independent WAP (wireless application protocol that is can be simply interpreted as mobile Internet) site is still less than one thousand; by the end of 2005, total domestic WAP site has more than 51,000. 'Making money' is the main driving force this time many WAP Station who worked day and night, with the establishment of systems to establish free personal website at that time from a month to get a few hundred dollars to several million in advertising revenue, advertising revenue of these free WAP sites main SP from mobile advertising on its site put in charge of business, webmasters can 'guide the phone number' or revenue sharing. But good times do not last long. November 2005, China Mobile two limit policy, all WAP site to make quick money path is completely cut off, the dawn of the wireless Internet industry stumbled and related companies closed down eight or nine out of ten. Now, because of the 3G licensing, this has been neglected for many years of industry once again become the focus. 'Battle of the wireless Internet,' 'wireless advertising and marketing' theme salons games sold out, 'the air was filled with the 'tipping point' that Air Jordan 3 Retro kind of excitement approaching when, less than a hundred square meters of small bars often squeeze in nearly 200 People, many of which are wireless industry veteran, insisted for many years. 'Angel about financing salon organizer, South angel investment club vice president Yu Wenhui said. 'They are like Nabokov in' Pale Fire, 'where the word 'dark in the dark fire, he is not a fire, but you can get him immortal, he would have been Air Jordan 9 Retro burning'.' 3G portal (3g.cn ), when the music network (d.cn), the bulk of the network (datou.com), widening (lakoo.cn) is a typical representative of this group of survivors. They do not have as Aspire Information Technologies (China Mobile's subsidiary) general background of strong relationships can not be the same as the air network to get strong support from the capital market. However, these experiences through the winter, the rest of the survivors of the fittest by the market but has the most subversive sense of 'idea' (thought), just as the Ding Lei, Chen, as a young, ambitious, low-key and pragmatic, accumulation of power, In not pay attention when they will fiercely rushed out. When China Mobile president Wang Jianzhou also hard to find inside the 'wireless Internet crazy,' they laughed. Open, equitable, the spirit of liberty is the Internet, the Internet madman never, and will never be in captivity. 'The world is China Mobile, China Mobile's cash, the channel is China Mobile, China Mobile is even information, but in the end will be our.' A survivor half-jokingly 'Entrepreneur' said. Reject 'easy money' March 16, '3G Portal' low-key celebrates its fifth anniversary of the birthday. They hang out in their home a 'dice game', every shake out a number, it will have different content for the user. This fun ideas from one of the founders 3G portal Xiangdong, in keeping with his usual style, but both alternative some literary temperament. He carefully wrote in his blog: 'Give yourself to draw a road, the end of the past, think about five years later, what we want to be themselves.' Xiangdong and another founder Deng Yu-keung is the Information Management Department of Peking University students, Although the identity Air Jordan 14 Retro of liberal arts students are enrolled in the two very different, one is born nerds, the other is social and literary master. Born in Guangdong, Deng Yuqiang merchant family, he was a man of great purpose. Seeing the rise of SMS Monternet and manufactured several major web portals, Deng from the telecommunications company switched to Dongguan Mobile, 'I want to know is how to use text messages to mobile money.' This allows him the opportunity to come into contact with all sorts of SP . Then, he left Dongguan Mobile SP founded his own company. This is a somewhat odd choice, he neither operators unique resources, do not want to force through a customized way to earn Mei Xin money, but the experience at least let Deng Yu-keung of SP trick well known. In 2004, he smelled gunpowder SP industry, 'users is growing, but at lower activity, the model must have a problem.' He began to design 3G portal concept and overall plan. Deng Xiangdong find an old classmate told him on the phone wanted to do a like Sina, Sohu as portals, free of charge to users with ringtone downloads and other data services, before the arrival of 3G, giving users a new experience. 'Accounted for enclosure of the initiative, precedent to profitability.' This allows the time being, 'New Weekly' a reporter Xiangdong excited, then resigned from the original unit and Deng began a Air Jordan 18 business together. Deng Yu-keung judge also proved entirely correct, and soon, the mobile industry really began to slaughter SP withdraw after their departure. Xiangdong and Deng Yu-keung repeatedly to explain the creative team does not thereby halted, it only represents the end of the 'easy money' (easy money) mode. They are convinced that free and open, free is the? Internet essence. However, in the 'winter', the practice is not easy for any ideal, in the absence of access to venture capital, they are once the idea is that if there is no one to vote the money, users surgery again, on some characteristics of business, such as fees on ring tones, games and other value-added services, for the time already has millions of users of 3G portal free, even if 10,000 personal consumption 10 yuan a month, which for them, is already a great amount of revenue, but also support for a long time. IDG and other VC of timely access to solve the problem of existence 3G portal, but troubled when most entrepreneurs is still a business model, we are very cautious. 'Deng like having a crystal ball to foresee the future, he can always predict in advance the path to development of mobile phone industry.' Xiangdong said of his partner. He asked the company to do the phone's desktop, which is the client platform. Target is like Tencent's instant messaging software, like continue to rise to the final occupation of the user's entire phone screen. In June 2006, they launched a free download of the first edition of the mobile music software GGMusic, followed by streaming video GGLive, because it was popular multimedia phone has already begun. Followed reader GGBOOK, software stocks GG Fortuna. By 2008, this free business start making money. 3G portal advertising revenue nearly 100 million yuan, registered users reached 80 million. GGBOOK's reading software from scratch, to occupy the market in the first eight months; video software GGLive now has 10 million users, and has been with the corresponding Nike Shoes large number of legitimate video content. 3G portal formalize its dual-core strategy, namely 'portal + client' mode. No SP's 'easy money', the competition rules with wireless Internet cable Internet the same: the winner takes all. Users will not be free to use your product, you must also do better than all the competitors. Occupy the largest market share in order to win the favor of advertisers.年底 2005, 3G portal started to develop mobile browser, 'Our whole team spent a lot of money, what the outcome has been less than ideal. By the end of 2007, we put the team disbanded.' Yu Yongfu UCWEB see peer triumph (See the publication in December 2008 'UCWEB Angel Next'), Xiangdong mixed feelings. 'This is the painful experience of our team before the product had not lost on anyone, but this is only temporary humiliation.' Xiangdong said. Failure also inspired Deng Yu-keung more high morale. National Day last year, Deng Yuqiang did not leave, so that the driver drove, took his mobile phone and 300 traveled to Guangdong province, the gateway to do testing, like Tencent Ma, he became the chief experience officer and product manager for the company. Small company's platform dream recently, just over thirties inch head Xiao Yongquan to push became bald. 'Too busy to take care of. It will organize a trip to the Great Wall two days Tencent visit to learn, want to go, but it can not spare the time.' Scratched his bald head some green Lenz, the founder of the music network when some helpless. Shaw said the Great Wall will be set up inside near a mobile Internet industry organizations, the participants were moving CEO, president or director of the Internet industry well-known companies. From the initial eight members, less than a year has grown more than 20 people. Domestic entrepreneurs who occupy the majority, Wang Lei Lei air network, Phoenix Liu Shuang, 3G gateway Xiangdong, UCWEB Yu Yongfu stars of the future in the eyes of these people are in them. Great Wall will be the first activity is to go to Japan to visit the exchange. Where DeNA, Mixi, Gree has successfully emerged from the shadow of such carriers NTT DoCoMo in the past. Gree upstart mobile Internet social networking site, last year landed Tokyo Stock Exchange GEM, the first day of the opening of more than 51% of the issue price, market capitalization of 107 billion yen, more 'shocking' the Gree only 79 employees. Industry and Telecommunications Research Institute of the Ministry of Information Management Institute of Tyre Wang Yuan said: 'Gree success factors can be summarized as follows: a large target audience, to attract the user's interesting application, to ensure that the income of the business model, coupled with the benefit The current fragmentation of consumer trends. 'Experience shows that the Japanese counterparts, smaller companies are also likely to become a platform operator. In retrospect, understanding of the value of the mobile platform Xiao Yongquan concept quite advanced. When the music network was born in Beijing octagonal amusement park next to a residential room, relying on a few students started piecing together of three thousand dollars. That's what's the craziest SP profitable, concentrate on the community at that time when the music network is very different, and even a bit silly. 'When the music does not make money too, so moving the New Deal has little impact on us.' Xiao Yongquan founder recalls. Air Jordan 14 Retro After the New Deal, we 'traffic increase does not fall.' In February 2004, when the music network has just completed development, Xiao Yongquan when considering publishing and promotion. One day, in the Xizhimen subway and saw a little girl in the mobile Internet with the Nokia 330, curious Xiaoyong Quan took the initiative to strike up a conversation. The little girl who is the user of another mobile site, because a small disputes, the site blocks a little girl and friends of the forum, enraged netizens are actively preparing contact appeal. I heard Xiao Yongquan do mobile community, and the girl asked: 'Can you give us in your community a safe house?' Xiao Yongquan agreed, then, has not completed the test when the music network has a first group of loyal users. Today, the girls work great when the Department of Architecture of the North is still the fifth grade when the music network's most loyal customers. 'You need to focus on the completion of one thing, that is to your users happily stay on your platform.' Xiaoyong Quan said. Now, when Kids Nike Trainers the music has become the first brand of mobile gaming community. Industry rumors, 2008, through the game on the platform sharing, virtual sales and advertising, when the music network's revenue more than fifty million yuan. But Xiao Yongquan acknowledged that 'in the user viscosity, even compared with DeNA, we do not strive. See our PV (page views), they are shocked. But in the capital markets, while music Value can not be compared with them. 'hegemony and subversion fact, both these explorers' trial and error 'the growth path, or its survival is quite different from the traditional SP inspiration, inevitably points to a fundamental problem : wireless Internet in the end is what kind of business and domestic many self-made entrepreneurs, Xiangdong hope more balanced view on the market?. 'History is the reason for this market from the date of birth to be divided into two factions, 'to operators' and 'tend carriers'. But if you put down a larger background, such a classification in itself is of little value. operator if you really have the spirit of innovation, and that the whole of China's largest wireless Internet is tantamount to the Gospel. 'In their view, the Internet is a force that can be used to transform the traditional, refresh rule, the traditional competitors in the dust. This integration occurs regardless of active or forced, is the capital or technology as the entry point, it is surging behind the Internet instincts. A conventional forces can not understand the thinking. 'Buy satellites such thing, only Google can dry out, but he was originally a few young men engage in out in the garage. So your background is not the most important, only people really understand the user can change the world.' They unwilling to move it tied to the tree just to make quick money into the machine, but want to do a first-class business, 'in an open, free environment, do everything related to information, space is infinite thing.' In reality, constraints in seeking a breakthrough Internet companies need to weigh the opportunities and obstacles. For the probability of success of these 'barbaric growth' of entrepreneurs, the highest reputation doubts Tao Venture Partners, in his view, become the operator of the industrial chain, to build part of the platform may be more than their own insurance. Of course, you can also understand that this is a paranoid investors. Headquartered in Shenzhen, the highest reputation in the industry rarely venture capital investment organization focused on the mobile Internet, its two yuan fund, 70 percent plan to invest in mobile Internet. Currently, their investments are mainly concentrated in the mobile lottery, streaming media, games, and other software security technology company. 'Entrepreneurial opportunities will not exceed 20% of the company, the future market will still be away large institutions, which include operators, big Internet companies, handset manufacturers,' Tao said. His judgment is on the rhythm of the market 'mobile gaming market this year will be up next year is the mobile location applications, in 2011, there will be a mobile streaming large outbreak.'