If you want to learn more about how search engine optimization works and see what awaits us in the years to come, our list of the most recent statistics will provide all the info you need.
- Most top-ranking pages get ‘followed’ backlinks from new websites at a pace of +5%-14.5% per month.
- 66.31% of pages have no backlinks.
- The average page in the top 10 is 2+ years old.
- 71% of B2B marketers use content marketing to generate leads.
- 89% of customers begin their buying process with a search engine.
- SEO drives 1000%+ more traffic than organic social media.
With a SEO Consultant ensuring the success of your online marketing program, you can focus your attention back on running your business.
Getting The Right Links To Your Website
The best part of backlinks is that they help promote your blog or site just by being hyperlinks to you from another source. Easy enough, right? Well, not so fast. When it comes to backlinks, quality matters. Backlinks—also knowns as inbound or one-way links—are simply links that point to your website from another website. When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. Backlinks help search engines determine how authoritative and relevant your site is on the keyword or topic for which you rank. Furthermore, backlinks to your website are a signal to search engines that other external websites are endorsing your content. A SEO Specialist will ensure high visibility and growth of your business across your desired location.
Long-Lasting Local SEO Rankings
While each local business is unique, nearly all of them need to be discoverable online. Local SEO hinges on in-person service, whether that’s in a store, curbside, or at customers’ locations. Being a local business comes with a lot of perks. However, it can be discouraging to feel like you have to go up against the big-name brands. The continued growth of your business is important and could benefit from local SEO work. 78 percent of local-based searches on a mobile device end in purchases being made offline. Working with a SEO York can be extremely beneficial to your business.
Marketing Overseas Using SEO
If someone connects to a site from Spain, but the flag on the site is Mexican, that user will feel like the site is not relevant to them, and they will likely leave. International SEO is the process of optimizing your website so that search engines can easily identify which countries you want to target and which languages you use for business. Often there are parts of the site that have the translations missing, meta data is not locally optimized and not all the content gets fully indexed in all search engines you should appear in. Pushing your website and its content with international SEO will improve the visibility of your product or service in global markets. In other words, you can build a stronger customer base, and ultimately, get more conversions. A recommended will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands.
Companies that are successful in the SERPs achieve baseline proficiency in technical SEO, then focus on creating helpful content. Study the winners in your industry, those companies that Google rewards with top positions and lots of clicks. What are they doing that you’re not doing? Whether your SEO budget is limited to simple website development or embraces a multichannel content strategy, its purpose is always to bring in as many potential customers as possible across a wide range of search terms for the best possible cost per visit.
You can find more particulars appertaining to SEO Consultants at this Wikipedia page.
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