Link bait is an underutilized strategy that can get your website a boatload of white hat links in a flash. All you need to do is write content that’s compelling, controversial or especially helpful (or a combination of all 3!). This way, when someone stumbles across your content they’ll be compelled to link to it from their site. Google's Panda algorithm has been around for about four years. And while most SEOs have already understood that it deals with content value and quality, they often overlook technical issues that might cause a decrease in rankings. Search engines largely ignore duplicated content, so ask yourself what’s left on a given page if all the content that is a repetition of somewhere else is excluded. Your website’s health will not only impact your SEO results but will also have a hand in how well you’re able to convert your traffic. You should also monitor trends to see what popular long tail keywords people are searching for and make sure you monitor social media as well. There are numerous ways to monitor trends you can use Google’s own Trends search tool, YouTube’s keyword search tool and there’s many more methods you can use as well.

This year will be the year of page rank

Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Among otherthings, Google uses the link texts to analyze these backlinks. Before you begin, it is often worth evaluating what you hope to achieve with regards to your blog. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Over time, the search engines have become smarter and can actually recognize what a piece of content is about.

Make walled garden sites a priority

Write “linkbait” articles that will attract the attention of social networks. These articles can be valuable resources, controversial, or humorous. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. If you can’t firmly work out who you’re targeting, what message you’re sending out and what the purpose of your content is going to be, then it isn’t worth writing. How do site changes effect SEO? If your budget only allowsfor one person to run marketing, the novice will generally work the hardest and cover the most ground. It cares whether your page can actually help someone.

Establish intuitive information architecture by considering analysis

Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "If not, then you need to create timeless content that will always give value to your readers." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization.

People still ask me about page impressions and its importance today

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Putting a Rel Author tag in all of your published posts would mean that you’re putting your reputation on the line. The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.

Most sites don't need to resort to Black Hat SEO

Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers. Search engines want to offer their users suitable search results, fast loading times and a positive user experience: a slow-loading webpage can therefore be penalised with poorer search ranking, which usually leads to fewer visitors and ultimately less revenue. Google already gives ranking boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. Use answer boxes targets providing the best and most helpful details to visitors. This type of content and design is informed by the fast-rising use of mobile devices and other handheld tech devices.