Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? Make sure any SEO consultant you hire has years of real-world SEO experience. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. It tends to run more smoothly. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword.

Write less, repurpose more

Somewhere, amongst the responsive web design and the pay-per-click marketing campaigns, advertising has lost its effectiveness. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Make sure that you label all of your images with descriptive alt attributes. You want a user to click your result in Google, and not need to go back to Google to do the same search that ends with the user pogo-sticking to another result, apparently unsatisfied with your page. So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn’t difficult.

Overlapping and redundant articles are a no-no, consider how keywords can help

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Perhaps that’s where the biggest problem lies – too many marketers and businesses still think that great content equals great sales, right from the get-go. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. How do site changes effect SEO? You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. Well-written alt text can improve search rankings because search engines will check these for relevant keywords.

Start simple, but don't forget splogs

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be. There are far more unique search queries than generic ones. If you added up the search engine traffic of the most popular keywords, the number would not even come close to the amount of unique, niche keywords. This concept is known as “long-tail theory”.

You’ll be able to beat your competitors by considering carefully the use of organic links

Adding a single search bar to the top of a website, one which shows up on every page throughout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hits them. It helps the search engines quickly determine what the page is about. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them. Google’s index includes more than 30 trillion pages, making it impossible to check every page for thin content by hand. While some websites are occasionally subject to a manual review by Google, most content is judged for its value algorithmically. Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign.

How to diagnose meta tags related issues

Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive, helpful and exclusive content. A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. Fine tuning on these parts will make you confident and successful going forward. When a search query is being typed, the search engine looks in its index, even while it is being entered, for the most relevant information and displays the results in the SERPs. The results are then sorted by relevance. If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching.