Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Organic traffic is free, which is why it is best if you focus on attaining it for your web page. To beat this back, the algorithm has become incredibly adept in understanding what “quality” really looks like. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011.

Aligning your goals in relation to page impressions

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good site structure anyway. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be.

Exposure is the name of the game when creating a blog

Search engines are invested in providing users a great mobile experience. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. How to fix Google penalties. Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text.

This story about search queries will haunt you forever

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "They then launched Google+, which started as another copy of Facebook." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Keyword research must be updated periodically: Search terms fall out of disfavor as language changes, a company introduces new products and services, and so on. The description meta tag should be a relevant and a descriptive sentence or two. Whenever I speak to people about SEO, the number one question that I get asked is, “What’s the most important factor to rank number one in Google?” It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users.

Lets look at our approach to offsite SEO

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Flash, undoubtedly tempts attraction, but it has the bad side too. Flash is like Hulk- Big and Bulky! Flash objects are famous for overloading and even crashing web pages. Another loophole with flash is that it is incompatible with mobile devices. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. Google absolutely loves internal linking (the act of linking your audience to other areas of your website). The longer a user stays on your website, the more valuable Google will deem your content to be and, therefore, will rank your pages higher on search results. Google “crawls” billions of pages, both new and updated, on the web, using automated programs called bots or spiders.

Facts about content that will make you think twice

While it was very simple to link a keyword to traffic in the past, it has become very difficult because of changing the complexity of search algorithms that factor a lot of things. Another tipis to make sure you do your research and examine which terms to target before you set out. While you don’t need to be an expert in algorithms, it’s critical to understand how Google works. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page 5 to page 1. But why? Well, according to most search engines, a site that is being talked about and recommended a lot online must be doing so for good reason. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role.