There have been a number of debates over the years about the SEO value of having keywords in your domain URL. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. Whether youshould go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. Even though Google search is not the be all and end all to business, having a site that ranks well for commonly searched for key terms helps greatly.

Drop in a relevant link or two

Make sure that your web page URLs are SEO friendly, use mod re-write for Linux and Apahche hosting or use IIS redirect for Windows. Ideally make it so that the URLs describe your content. Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. So if a consumer hears a message somewhere and then decides to search on Bing to get more information, many times the advertiser isn’t present, and that consumer ends up taking a different path than what the advertiser would have desired. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation.

Try to get reviews and respond to them

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. You can read an offsite SEO beginners guide here. In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility.

Pay attention to your weekly click-through rate

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy!" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google’s Core Algorithm and works in real time. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. Build a unique contact page for each location that you operate and mark up your location information in Schema.org. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all.

Use keywords wisely

Although recent updates to search engine algorithms have signaled a shift away from keywords, it’s important not to neglect keyword research and optimization entirely. Effective keyword optimization depends on optimizing keywords for searcher intent. Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

Keep your link building strategy diversified

Content is king when it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. The title of a post is important for many reasons. Well-structured titles will help search engines understand what the page is about. Make it easier for search engines to index your website. Google just needs evidence that what is on a particular website is relevant to it’s viewers.