How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. Social networks are an important source of traffic. Good content significantly raises the probability of the posts being frequently shared organically on social networks which helps you expand your reach. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content. The quality of the content is vastly important to SEO. How well-written is it? Is it riddled with spelling and grammatical errors or is it error-free? Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It’s about appearing in the main search results or within the map listings when your audience uses a local search term, such as plumber in Manchester, or when a search engine can tell their location. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts.
We want to come at this from all angles
Inbound links that come to your site are the second most important SEO factor (right after content) that has great impact on your website’s rankings. From the first days of crafting a SEO strategy for your business, you should plan which link building strategies you’ll invest in. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. You should use the ‘nofollow’ rule when linking to untrusted sources or in sponsored posts (Google doesn’t like paid links). At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page.
Watch for Copy-Cat Content
The convergence of SEO and content has been a driving force in marketing for the past few years. One task the search engines face is judging the value of content. Although evaluating how the community responds to a piece of content using link analysis is part of the process, the search engines can also draw some conclusions based on what they see on the page. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Long tail SEO can attract traffic. The world is always changing, and you have to keep up. If you do, the rewards can be great. Search engines display page titles in their search results. In addition, search engines use page titles in order to recognize what information the website contains.
Be helpful by reporting broken links
Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. h1 tags are the second title tags of your content and send strong signals to Google. If appropriate, try to include your focus keyword in your h1 tags. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding.
Take related keywords into account for rankings for head terms
SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow and technical, while content marketing is broad and holistic. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).
Search for your niche keywords on Bing
Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Remember, Google doesn’t like content written for SEO purposes. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Make sure to link not only to external sources but also to your own blog posts as well. Try to include these internal links as early as possible in your article. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.