Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. If you produce great content, but no one’s there to see it, does it acquire links? Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include. Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in.

Your SEO campaign will fail unless you integrate content marketing

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. It's important to quickly address reputation management because as part of the evaluation process Google will analyze what other people say about your website. Make sure at least oneimage file name includes your target keyword and that your target keyword is part of your image Alt Text. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. The appearance of search engine results pages is constantly in flux due to changes in the algorithm.

Understanding the rationale behind search marketing

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific reason and if you meet their needs then there’s a good chance that they’ll make a purchase from you, either straight away or in the future. I strongly believe that relevant links have a bigger impact on the algorithm. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles. Most SEO consults cover a local area. The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages

SEO has truly come into its own as a marketing channel

Gaz Hall, a Freelance SEO Consultant from SEO Hull, commented: "Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings." Do your maths - its one of the primary resources for this sort of thing.Search drives an incredible amount of both online and offline economic activity. Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Google clearly states that buying backlinks to improve your rankings breaches their guidelines.

SEO for Raw Traffic

The content on your blog or website is the digital salesperson in the organization, and should follow the same brand values and guidelines. No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Now's the time for any local business to raise its game. In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having a major impact on the approach that needs to be taken to link building in particular. Ifyou are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service.

Duplicate Anchor Text and Links from Article Directories/Low Quality Sites

The robots exclusion standard or robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Internal links help Google establishsite architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it’s title tags, header tags, meta tags or blog post tags, they have been demonstrated to increase traffic and boost engagement. You need a clear strategy on your most profitable keywords. You also need to determine whether you need a strong focus on your local market or if you should be targeting keywords nationally.