Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Does having keywords in yourdomain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. You can use some practical tools that’ll make it much easier to find keywords. You will still have to make a short list yourself (no corners to cut there), but once you have ten to twenty proper keywords, you can use several tools to find similar keywords. Using these tools will significantly speed up the process of coming up with long lists of keywords. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft.
The most important part of SEO is creating quality content
Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Is the page load time excessive? Too long a load time may slow down crawling and indexing of the site. Links at the top of a page carry more weight than those further down. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. Anyone with a site that provides useful content and has the right network can now drive organic traffic.
Add Facebook “Like” and “Share” buttons
Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Backlink indexing is important for SEO. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for.
One or more methods?
Gaz Hall, a SEO Expert from the UK, said: "Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for." Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. The content on your siteshould be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.) Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.
Each piece of copy has an individual purpose
By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. If youwant to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two – what went wrong? Has your website been pawed to pieces by a panda or pecked full of holes by a penguin?
Most Common On-Site SEO Mistakes
There's a lot of misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms. It sounds so very easy! In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer.