PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. To achieve and maintaingood placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could be penalized. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page.
There are many other items which can affect a website’s search ranking, including all of the following: keyword research and implementation, back links, link building, content, directory submission, competitor analysis, optimization both on and off of the website in question, and still more variables. Title tags and meta descriptions are on-site HTML elements which reflect the content of your page, and are shown in SERPs and browser tabs as text. SEO takes promotion. Backlinks are a huge part of ranking in Google and in order to attract backlinks (and even social shares) your content needs to be seen . Without shares, backlinks, authority, Google won’t notice your page and you won’t rank. SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO.
Revise your old content and update it
Don’t overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Search engines are invested in providing users a great mobile experience.
How do backlinks help SEO?
The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor. A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! According to SEO Consultant, Gaz Hall: "Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count."
Use outbound link strategies
A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists based on common markup and important ranking factors. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.