Article:
Controversy as Beauty Brands Target Children
In November, Canadian actress Shay Mitchell joined a long list of celebrities with their own skincare brands. But what's different about Mitchell's brand, Rini, is that it's aimed at children from ages 3 and up.
The Rini skincare website mostly offers a range of facial sheet masks, many of which have cute animal faces on them. According to the website, all of the products, which are made in South Korea, are safe for children's skin and contain no fragrances.
Mitchell explains that the idea behind the brand is that children are naturally curious about skincare, "so we might as well offer gentle, safe products that parents can trust."
However, the brand's launch has caused controversy and debate over how appropriate it is for beauty brands to target children — especially as dermatologists say children don't need these products, and that a skincare obsession at a young age can have a number of negative effects.
Emma Wedgeworth, a dermatologist at London clinic 55 Harley Street, told The Guardian that this level of skincare just isn't necessary for young children. "At this age, skincare should be purely functional: gentle cleansing, moisturising if the skin is dry and sun protection," she said.
Rini isn't the only brand to target children, although many are more focused on older kids and teenagers. For example, US brand Evereden has achieved sales of over $100 million through products aimed at preteens.
These brands may be designed not to damage young skin, but general interest in skincare at a young age is seeing children using products that can cause them harm, including adult cosmetics that can give them rashes and burns.
Another issue is concern that skincare aimed at kids could make them worried about how they look at an age when they should just be enjoying their childhood.
As Pierre Vabres of the French Dermatology Society told a press conference in November: "Just as a child is not a miniature adult, a cosmetic is not a toy."
Questions:
What do you think about this article?
What are the benefits of beauty for children?
What are the disadvantages of beauty for children?
Did you care about beauty when you were a child?
If your son or daughter wanted to undergo cosmetic surgery, would you support it?
Except for cosmetic surgery, have you ever had a surgical operation?
Do you agree with men's makeup or not?

