ラジオビジネス英語 Lesson（45）
6月24日(月)
Hiroshi, Amanda and Iris are going on a business trip to Southeast Asia. At a sophisticated restaurant in Bangkok, they're hosting a tasting event for their matcha and fruit flavored chocolate.
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How will Hiroshi address the feedback on areas for improvement?
-He'll look into refining the texture and enhancing the packaging.
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Thank you for coming to this event. We're excited to hear your thoughts on your chocolates. How do you like them?
-The conbination of matcha mango is surprisingly harmonious. It captures the ssence of Thai Tropical fruits. It's a delighful twist. I'm glad to hear that. Our product development team spent three months crafting these flavors. Any areas for improvemen?
-Well, while the Thai inspired flavors shine, texture of the chocolate could be smoother. It felt a bit grainy. Also the packating could be more eye-chatching. I don't think it converys the premium quality of the chocolate.
-We'll look into refining the texture and enhancing the packaging. Thank you for your input. Please enjoy the rest of the tasting.
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twist ひねり 工夫
craft
texture
grainy ざらざらした
eye-caching
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look into を検討する
- We'll look into refining the texture and enhancing the packaging.
- Let's look into streamlining the process for better efficiency.
- We're looking into investing in a renewable energy startup.
We'll explore ways to impropve the texture and upgrade the packaging.
examine ...
We'll examine options for refining the texture and improving the packaging.
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Coconut is a familiar flavor for Thai people. And to capture the essence of coconut, we introduced a distinctive grainy texture. Would it be preferable to retain some of the graininess or should we eliminate it entirely?
We learned that warm colors such as yellow, red and orange are preferred in Thailand. However we made a point of using green to evoke the image of matcha. What colors do you think are appropriate for a luxury feel?
*for a luxury feel 高級感を出す
*make a point of
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ラジオビジネス英語 Interview（2-3）
6月21日(金)
What surprised Kayleen about food culture in Tokyo?
-The fact that food is quite affordable and extremely accessible.
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Now, you're covering Japanese foods.
-Yes.
-Well, regarding your passion for Japanese food culture, how did it all begin and how has it evolved?
-Yes, so when I was in the US, I enjoyed food and I enjoyed tying new things, but I don't think I would have called myself a foodie at that point. And then I came to Tokyo, which has a very vibrant beautiful food culture and it's quite affordable, which was something that was surprising and extremely accessible. Where I come form you can find beautiful and delicious foods but you need to travel quite a ways. You have to, you know, a 30 minute car ride, an hour long car ride. Whereas coming to Tokyo, just within like a 10 miunte walk, there was beautiful and delicious foods pretty much anywhere you go. So I became more and more passionate and my interest in food grew more and more. When I became freelance, I made that choice specifically because I wanted to increase the amont of illustration work I did. I'd like drawing pictures and I realized when I created designs that used illustrations those are my favorite designs becuase I like the process of acutally creating the artwork. I always say that there's two types of artist. There's the artist that are painting because they want to express their emotions on a page and then there's the artist that is a little bit more technical, a little bit more logical and that's where I fall. And so when I became freelance, I thought it is much easier to hire somebody who has a specific, uh.. specialty in illustration. I need to find my own specific specialty to be able to market myself to potential designers wanting to hire me for a project. So I looked at scenery, I looked at people and I look at characters and I realized I like food and food is fun to paint and Japan has abundance of beautiful food to paint. And there's a need for tit on the market because Japan has a strong food cultre meaning that there is a lot of magazines, books, advertisements, packaging. Um.. there's a big.. uh... range of projects that food illustration could be worked on. It could be used for. And so that kind of sparked my choice to pursure food illustration to kind of combined my personal interests and market had a need for it. Um.. and it just kind of was a match made in heaven and now I'm fortunate becuase I get to eat delicious food and call it my job.
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foody
A foody is someone who has a keen interest in food, particularly different types of food. A gourmet. Foodies are also usually quite knowledgeable about the latest food trends. The qualifications for being a foodie are unclear as Kayleen said she wouldn't have called herself a foody. in the begining.
affordable
accessible
an abundance of
Abundnace is having more than enough resources available. A large quantity. Plenty. Maybe even too much in some cases. Kayleen said that Japan has abundance of beautiful food to paint. meaning that there are many many options when it comes to beautiful food to paint.
spark
a match made in heaven
A perfect relatioship or a perfect combination. An ideal mutually beneficial situation. Kayleen said that the combination of her pursuing food illustration with the market having a need for it was a match made in heaven. Or Win-win senario.
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capture
This piece captures the effects of light and fleeting moments of landscapes with rich colors.
*fleeting moment
-> fleeting つかの間の, はかない
fleet
Moving swiftly and nimbly. => fast1.
Fleeting; evanescent.
evanescent
[ˌɛvəˈnɛsənt]
perspective 遠近法
I'm struck by the clever use of perspective. It adds depth and dimension to the work.
perspective 遠近法
The technique of representing three-dimensional objects and depth relationships on a two-dimensional surface.
brush work
This work's vibrnat colors and bold brush work vividly convey inner emotions.
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The composition of the piece is unconventional, yet compelling.
構図 composition
型破り unconventional / untraditiona <> traditional
作品 piece
- and it just kind of was a match made in heaven
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ラジオビジネス英語 Lesson（44）
6月20日(木)
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Subject: A big thank you.
Hi all,
I'm delighted to inform you that projct M has been successfully completed. This project wouldn't have been a success without your hard work. So heartfelt thank you to everyone. You deserved some time to relax and unwind. However, don't get too comfortable as we have a couple of projects in the pipeline. Let's arrange a celebratory dinner. If anyone has any great ideas, please don't hesitate to share them.
Warmer regards,
Rew
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wouldn't have been a success without ... ～がなければ成功しなかった
deserve ～して当然だ
in the pipeline 進行中で
celebratory
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- Thank you for your encouragement.
- I'm greatful for your uplifting words.
*wrack
-destroy; devastate; shatter; tear down
*nerve-wracking
- Intensely distressing or irritating to the nerves.
*hidden gem / gem <= 宝石 一品
-That which is of exceptional or underappreciated quality but is not especially popular or widely known.
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Subject: New shop opeining.Thank you.
Hi all,
I'd like to thank each and every one of you for your exceptional assistance in setting up the new shop for opening day. Your dedication and hard work over the past six months have truly made a siginificant impact. I'm confident that together we'll continue to reach new heights.
Regards,
Rew
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I'm confident that together we'll continue to reach new heights.
Can you use this sentence outside of email?
-Yes, you can use it in meetings or even speeches. It sounds very possitive.
-Yes, it's very powerful, isn't it?
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- The last six months have been challenging, but rewarding.
Aalternative sentence : It's also a possible to say,
- The last six months were a bit of a roller coaster, but totally worth it.
roller-coaster ride
A series or period of drastic changes that occur without warning.
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Hi Rew,
Thank you for your positive feedback. It truly resonated with me. The last six months have been challenging, but rewarding. I believe that by pulling our resources and expertise, we achieve remarkable results. We can team up and aim for the top spot in sales in India.
Regards,
Alyssa
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I think
I believe that
I'm convinced tha>>>> convince 確信させる
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- Well done on bringign the deal to a successful close.
- I appreciate your dedication and sealing the deal.
- Thank you for your valuable contributions to our team.
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ラジオビジネス英語 Lesson（43）
6月19日(水)
Finally, the three identify what religious considerations need to be taken into accout.
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What needs to be insured in food offerings in Malaysia?
-They need to comply with Halal requirments.
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Finally, we should be mindful of any religious considerataions and be respectful of local customs in our approach.
-Agreed. We should consider scheduling our events at thimes that don't conflict with Buddhist festivals or rituals in Thailand and Vietnum. In Malaysia we need to be particularly sensitive to Muslim practices. This includes being mindful of prayer times avoiding events during Ramadan and ensureing that food offerings coply with Halal requirements.
-That's right. Halal considerations are an especially sensitive area because people hold diverse perspectives on the matter. It's essential to incorporate these considerations into our plans to ensure that our activities are well received and respected. So let's put together these ideas and create a detailed plan for our business trip.
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be mindful of
conflict with
comply with
Halal
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be mindful of ...
- We should be mindful of any religious considerataions.
- Be mindful of the environment when you take a nature walk.
- We should be mindful of local customs when traveling.
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Iris ...
Let's make sure we list all the ingredients on the packaging and highlight any non-halal ones. This way, we can be transparent and build trust with consumers who might be worried about whether the product follows Islamic dietary law.
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We should be careful about the packaging design and images we use. We need to steer clear of any graphics or symbols that could be offensive or go against Islamic principles.
steer clear of (someone or something)
…を避ける, に関係しない
To avoid someone or something.
Recently, halal food has become available gradually in supermarkets and restaurants in Japan. But what about in the US?
-It depends on the area, but with diverse populations all over the country, there seems to be something for everyone. Not only halal, there are usually options for kosher, vegan, gluten-free... and more as well as accomodations for food allergies and health conditions. There are more halal frinedly options in bigger cities and areas with Muslim populations. In supermarket, certified halal items have small symbols on the packaging.
-Very interesting.
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Kosher (food)
Kosher foods are foods that conform to the Jewish dietary regulations of kashrut (dietary law).
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ラジオビジネス英語 Lesson（42）
6月18日(火)
Hiroshi, Amanda and Iris are looling at how to effectively research local consumer trends.
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What did Jasmine at the Kuala Lumpur office suggested to Iris?
-She suggested they invest in creating a captivating brand image.
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Now, how do we plan to effeciently coordinate these high-end serveys?
-I've already spoken to Amporn at our Bangkok office and Num at our Ho Chi Min office. It seems they have good connections with local event organizers. The companies can assist us in securing exclusive venues, attracting customers and managing logistics.
-Jasmine at our Kuala Lumpur office suggested we invest in creating a captivating brand image. Our booths and tasting events should evoke luxury from elegant packaging to knowledgeable staff who can engage with high-end consumers.
-Excellent. Additionally, let's leverage our connections and collaborate with influencers or local personalities. Their endorsements could add credibility to our brand.
-Wonderful. Their influence can impact the perception of our chocolates in the high-end market.
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captivating 魅力的な =>a captivating smile
knowledgeable
endorsement 推薦
credibility
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leverage 活用・利用する <- てこの作用
- let's leverage our connections and collaborate with influencers or local personalities.
- The company seeks to leverage partnerships to expand its global reach.
- We leverage social media platforms to increase our brand presence.
*brand presence ブランドの存在感
make the mots of ...を最大限に利用する
We should make the most of our network by collabrating with influencers or notable figures in the area.
utilize
Let's utilize our network by establishing partnerships with influencers or prominent local figures.
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Using influencers or local celebrities could be expensive and the return on investment may not always be guaranteed. It may be worth exploring alternative marketing channels such as digital marketing or content creation.
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Building a brand that relies heavily on influencers might make us vulnerable to shift in influencer popularity. Direct engagement with high-end consumers through exclusive events might be more effective.
* vulnerable to に弱い
* shift in influencer popularity の変化に
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ラジオビジネス英語 Lesson（41）
6月17日(月)
On behalf of the Asian marketing team, Hiroshi, Amanda and Iris are planning a trip to Southeast Asia to explore consumer preferences.
* on behalf of をだいひょうして
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What might be the company's key enatry points for Malaysia?
-Upscale malls and premium food festivals. (might be our key entry point.)
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In discussions with the product development team, we aim to determine the extent of customization based on consumer preference data. So let's plan a business trio tp explore opportunities for our matcha and fruit flavored chocolates. Any suggestions on how to effectively conduct sonsumer surveys?
-Considering the high-end nature of our chocolates, we should focus on venues that resonate with a luxury and sophistication. In Thailand, upscale shoppint districts and exclusive culinary events could be ideal. What do you think?
-Absolutely, in Vietnam we could explore collaborations with high-end hotels and attend prestigious events. This aligns with the growing trend of luxury consumption in the region. For Malaysia, upscale malls and premium food festivals might be our key entry points.
-Great ideas, both of you.
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hight-end
sophistication <- sophisticate
exclusive
culinary => cooking
align with
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align with .. と合致する
- This aligns with the growing trend of luxury consumption in the region.
- Your innovative ideas align with our company's creative culture.
- The color scheme of the room perfectly aligns with my taste.
* the color schme of ... 配色
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For a personalized approach, we could consider organizing intimate tasting sessions in exclusive members only clubs. This would allow us to directly engage with affluent consumers and gather valuable feedback.
We might explore hosting private chocolate pairing dinners in partnership with renowned chefs. This could create an immersive experience for consumers upgrading our brand image.
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ラジオビジネス英語 Interview（2-2）
6月14日(金)
Kailene Falls
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What made Kayleen go freelance sooner than she had originally planned?
-She realized that she wanted to experience more of Japan.
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So you're faced with language challenges at first. You must have encountered cultural differences as well. Could you tell us a bit about it?
-I think I came somewhat prepared. I came here knowing I was going to be working long hours, but I was not expecting to spend the night at the company. and work weekends at the company. And that was very tricky at first because I'd finally made it to Japana, I had finally made it to Tokyo. I was living my dream and yet I was in the company so much of the time and the weekends came and I was too tired, so I would spend an entire day sleeping and in the end, I only had a day maybe in which to do householdchores, in which to do anything else I wanted to do. That was probalby the biggest cultural issue and I knew, coming here, I would face it. But actually experiencing it was something different altogether, yeah.
-Right. So the work environment totally changed.
-I had originally planned to go freelance at the end, maybe after 10 years of working in an agency. However I realized personally that I wanted to be able to experience more of Japan than I was currently experiencing. So I decided to take that leap a bit sooner than I originally anticipated. So after five years, I decided to research into becoming a freelancer working in Japan. And where I'm currently, I always say I'm very glad I spent five years working at traditional Japanese design agencies. I think it was a very important learning experience. I was able to gain the vocabulary, gain the trust. Even now clients when they hear that I worked at these bigger agencies, they realized I can understand the culture aspect of it and knowing what is expected, yeah knowing what is expected of a designer working in Japan. But I'm also very glad that I no longer work at a design agency here. I kind of I put in my hours, I put in the labor and the threads and then after five years, I went freelance, and now I feel like I have a very good balance in my current work life balance.
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tricky
Tricky describes something that is difficult and may require special effort or consideration. An example would be, Driving in the rain is tricky. Requires more attention and skill than usual.
live one's dream
To live your dream means to have your dream job or living exactly as you dream of. Kayleen said that she was living her dream. meaning that she was doing exactly what she had hoped to do. We aloso have the phrase, living the dream, which has the nuance that the dream or idea or happiness is shared. You many hear, Living the dream. from other happy travelers when you go on vacation.
householdchores = housework
go freelance
take a leap
To dare. To go for it. To take a risk. To start something that may seem scary or difficult. Kayleen mentioned that she took a leap from working in a company to going freelance. This indicates that she made a big change that was not easy. If you take a leap, like Kayleen did, courage is essential.
research into
put in
In this case, put in means to give your time and energy to something. Kayleen aid I put in my hours and I put in the labor meaning that she gave many hours and lots of labor to the company. Here's another example, You've been putting in a lot of hours at work. Get some rest
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learn the ropes 基礎を学ぶ・コツを覚える
As an intern, I gained hands-on exprerience and learn the ropes of the industry.
To learn or understand the basic details of how to do or perform a job, task, or activity.
hone one's skills
As I honed my skills, I advanced to senior roles and I spearheaded big projects.
*spearhead 先に立つ
shape one's career
My early experiences in customer service helped shape my career in hospitality management.
career
[kəˈrɪr]
carrier
[ˈkæriər]
[ˈkɛriər]
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- Networking and building relationships opened doors to new opportunities.
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- And now I feel like I have a very good balance in my current work life balance.
be faced with
face with
Confront, as in When he was faced with the evidence, he admitted it.
ラジオビジネス英語 Interview
Kailene Falls
