2023年10月18日(水)
ステルスマーケティング 規制対象に
JAPANESE LAW REINS IN ‘STEALTH MARKETING’
2023年10月1日のニュース
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★リーガルの反対語 イリーガル？
反対の意味や否定を表すパーツがinではなく =< il
accurate <> inaccurate
leagal <> illegal
logical <> illogical
legitmate<> illegitmate
pやb、mで始まる単語=>im
possible <> impossible
balance <> imbalance
rで始まる単語は、inというパーツがir
relevant <> irrelevant
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it requires advertisements
US:advertisement [ədˈvɜrtəzmənt] [ˌædvərˈtaɪzmənt]
UK:advertisement [ədˈvɜːtɪsmənt]
アメリカ英語 イギリス英語
「論争、論議」 controversy controversy
「（踊りの）バレエ」 ballet ballet
「雑誌」 magazine magazine
「ルネッサンス」 Renaissance / Renaissance Renaissance
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whose [huz]
広告であるにもかかわらず、広告であることを隠すことがいわゆる
「ステルスマーケティング」
stealth「隠密、秘密、内密」
stealth fighter aircraft「ステルス戦闘機」
unjustifiable premiums and misleading representation.
premiumは「景品」
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What has been on the rise and causing confusion among consumers?
-The deceptive advertising technique has been on the rise and causing confusion among consumers.
When regulators identify violations, what can they ban?
-When regulators identify violations, they can ban an advertisement or order that actions be taken to prevent recurrences.
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It's now illegal in Japan to engage in stealth marketing.
That means no one can pretend they don't have any relationship with firms whose products they're promoting. The deceptive advertising technique has been on the rise and causing confusion among consumers.
The country's Consumer Affairs Agency has banned the practice with the law against unjustifiable premiums and misleading representation. The regulation takes effect from Sunday.
The new regulation covers all media, including the internet, newspapers, and television. It requires advertisements to clearly display words such as “ad” or “promotion” to make sure consumers can identify marketing.
When regulators identify violations, they can ban an advertisement or order that actions be taken to prevent recurrences.