today i feel abit discontented. this time because of work. actually there are some points that lead to it, but i guess i'll just briefly explain about one.
so my company is currently looking to improve its marketing process by, one of the ways, looking for a good software that can help us. whether it be analyzing, automating some processes. now, my take in this is that before we go out and seriously look for the available softwares in the market, first and foremost -- we need to know internally what we need.
and 'know what we need' shouldn't be vague. for me, we need to know what we need in detail - so that when we go out there and see all the cool things these softwares can do, we're not swayed by what's cool but we don't need.
just like when we go shopping, theoretically it's better to have a shopping list before we actually go shopping -- especially grocery shopping. why? so we don't forget to buy something we need and also to 'refrain' ourselves from buying things we don't really need. even with the list, the refraining part is sometimes hard to do.
so i guess the same theory should apply to whatever shopping spree we plan to do. we need a shopping list.
the hard part is influencing others to think like we do.