The number of foreign tourists visiting Japan has been increasing rapidly in recent years. The number exceeds 30 million annually, and the amount of travel consumption by foreign tourists visiting Japan in Japan is also increasing. In this way, Japan has been selected as a destination by many travelers in the growing global travel market, and the power of this strong inbound demand must be used as the foundation for growth strategies and regional revitalization. Now, I will explain in detail what kind of efforts are necessary to realize "Japan that the world wants to visit" in the tourism strategy in the future.
First, efforts are needed to further enhance the attractiveness of tourism resources. Japan is one of the few countries in the world that has the four conditions necessary for tourism promotion: nature, culture, climate, and food, and the tourism field is growing further and has her potential. Therefore, it is necessary to refine such tourism resources and convey their value to foreigners in an easy-to-understand manner. For example, how about actively opening and opening public facilities that are full of Japanese history and traditions? In fact, since 2016, the Akasaka Guest House and Kyoto State Guest House(京都迎賓館) have been open to the public as long as they do not interfere with the entertainment of VIPs, but such efforts will meet the interests of not only foreigners but also us Japanese. Is. Therefore, it is necessary to further promote "public facilities and infrastructure tourism公的施設やインフラツーリ ズム" in the future. Also, regarding cultural properties, from the perspective of foreign tourists, we must not neglect efforts for further utilization, such as the development of tourist bases and multilingual commentary. On the other hand, we must also look at the negative aspects that the increase in foreign tourists has on tourist destinations. It is a problem of Oh's bar tourism, including congestion in the city, noise and garbage problems. If left unchecked, it could lead to trouble between tourists and local residents. Therefore, in the future, the government will need to take measures against this overtourism as well.
Secondly, in order to increase the number of foreign tourists visiting Japan in the future, it is important to increase the number of foreign tourists visiting Japan for the purpose of MICE such as international conferences as well as general tourists. .. For that purpose, it is necessary to prepare data on economic effects so that the understanding and cooperation of the parties concerned can be obtained, and to prepare a support system for the organizers of international conferences. In addition, it is necessary to strengthen the organizational structure of the convention burolo, improve the attractiveness of the host area, and differentiate it from cities in other countries. Compared to general tourism, MICE is said to have a greater economic spillover effect on countries and regions, so there is no reason not to take advantage of it.
Thirdly, it is necessary to thoroughly eliminate the inconveniences, obstacles, and anxieties of foreign tourists, and to improve the acceptance environment to further enhance the satisfaction of foreign tourists visiting Japan. Efforts are already underway to strengthen and improve system by increasing the number of examination booths and immigration inspectors, but the development of free Wi-Fi and cashless payments is still inadequate. be. Therefore, it is an issue that should be addressed with priority in the future. In addition, it is also necessary to use expressions that are easy for foreigners to understand, such as information signs, mainly in tourist destinations that are visited by many foreign tourists. For example, it is necessary to utilize pictograms and devise ways to improve the expression that can be conveyed as a meaning, rather than simply converting Japanese into Roman letters, as in the example of "Kokkai" being changed to "The National Diet". From now on, it will be an issue to focus on research and development so that the "multilingual translation system" can be socially implemented in various regions and situations. Furthermore, with the 2021 Olympic and Paralympic Tokyo Games as an opportunity, it is expected that all people from all over the world, including the elderly and people with disabilities, will visit Japan. Therefore, in order to create an environment where all travelers can enjoy sightseeing comfortably, it is necessary to enhance the bases in tourism plans and expand the introduction of universal design.
In this way, in order to realize "Japan that makes the world want to visit", it is necessary to get to know and experience the charm of Japan through various efforts. In the future, the key will be how to acquire repeaters while increasing the satisfaction of travelers.