When you mention jewelry, many people will think of fashionable young women and the glitter of movie stars in diamonds. Hey Mom! How Can You Resist the Glamour of Precious tiffany jewellery Market investors often routinely target at groups of young people with strong spending power yet they pay little attention to the needs of the elderly.Jessica Simpson Bring You to Pair With Most Superior tiffany jewellery
In fact, most elderly have changed their concepts of jewelry and has begun to pursue fashion. What Christian Siriano Wearing? ! In the big stores, the fashionable jewelry is placed in a prominent position in the counters: such as irregular geometry, the complicated shape of flowers and stunning metallic luster. The old seems not to repel jewellery. For example, an old woman over sixty has beening very groomed all the time, showing great interests in wearing jewellery, especially necklace. She regards that by temperament one can be more attractive if wearing a suitable jewelry. She says that the necklaces she buys are mostly pearl necklaces or solid-gold chains whose types are relative simple and traditional. Nowadays, she thinks the popular Platinum and K-gold jewelry hold quite big market share. Probably because their target consumers are young, generally the design is more stylish and novel. Although she never has bought them, she likes pausing and admiring them in front of counter.
Her views on fashion jewelry have well represented the ideas of a large part of elderly consumers. While, only a few elderly consumers have tried a fashion elements boldly. Judging from this, the fashion jewelry, on one hand wins the favor of the elderly who loves beauty, on the other hand, renders their mixed feeling of love-hatred.
Young people pay attention to the art craft and design of jewelry, and the elderly people are more concerned about the preservation function and fashion of emotional connotations. So, rubies, sapphires, and jade jewelry are often favored by the elderly. There are also some old [gentlemen" who like wearing retro and stylish while jade. Designers and producers can make more efforts on satisfying the old people`s need for emotional meanings of jewelry. Development should be highlighted from the respect of consumers.
As sons and daughters, they can also choose a suitable model of jewelry to give to parents as their birthday presents And as the birthday present for the old, it is unconventional and is what the elderly needs. How many people will buy a piece of jewelry with the import of longevity to elderly people when they reach 60 complete years and 70 complete years?