Wuliangye is the most successful liquor brand enterprises, buy sub-brand is its main expending rapidly market strategy. To Criticize the New Fairy Silver Jewellery of Hollywood Stars Wuliangye brings out middle and high class liqueur after another, we should locate and analysis from their long term development strategy: [Representative of Middle and High Class Liqueur, World`s Wuliangye". Several Helpful Tips for You to Choose Remarkable Pearl Rings
The first step: make the market become over competitive and let the junior and senior wine go to barrier. This strategy that creates the rivals by themselves just set several sub-brands which compete with each other and have different names in one category products or a positioning of products. These sub-brand made over hotting competition situation, increasing the risk awareness of other brands to enter this market.
Second level: shorten the brand front, build the brand pyramid. As for the strategy Wuliangye build its brands pyramid, it is already not strange to the liquor sales industry. But how Wuliangye establish its brand pyramids? In this Pyramid, eight regional brands are the popular brands that are familiar with the public, which are the basis of this Pyramid. The other 9 national brands are the bridge connecting the column foot and tower top, that is showed in both the image and price of the products, image decides the price. Since they have the support of price, they have a bigger profit space for relative prices, which is the reason of attracting Wuliangye`s brand outright purchasing people.
Having a look at the new products presented by Wuliangye recently, we can find that they make many things including the position of the images in these 9 brands, and there are not many distinguish divisions in areas. So, this is also the reason why many new brand to occupy the "ninth of Chinese white spirit". In addition, through breeding these nine national brands and eliminating some too low end sub-brand, Wuliangye has also established its high end brand image.
The third step: create the world`s Wuliangye. It is a common sense all over the world that Chinese wine means white wine. It is also our common sense that Wuliangye is the king of the Chinese wine. So, it is nature for Wuliangye to make itself known and sweet to the people all over the world in its next step. China is a state of ceremonies since ancient times, and Wuliangye has produced high-end ritual wine series in due time, its purpose is to win the world wine industries, and make Chinese bouquet float over the world. Recently, new sub-brand business protocol liquor is identified as the ["Chinese ritual wine." What does it mean? It means the more of Chinese, the more of the world.
We see the competition of each Wuliangye's brands in the market, and each one is outstanding; however, see through the appearance to perceive the essence, the real profit is also Wuliangye. In the past two years, JINKO continued to reduce their low-end brands, which is considered to give up a huge market, but its essence is to "be lost, only income." Lose low-end market is to get more high-end market and wider world market which is the focus of the recent years Wuliangye brand strategy.