Strategic Management: Concepts and Cases
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Strategic Management: Concepts and Cases
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free business account Hardcover: 960 pages Publisher: McGraw-Hill Education; 1 edition (January 6, 2012) Language: English ISBN-10: 0078112737 ISBN-13: 978-0078112737 Product Dimensions: 8.2 x 1.5 x 10.3 inches Shipping Weight: 3.8 pounds (View shipping rates and policies)
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Book Description
Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
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