I do not doubt that PacSun has a greater ability to raise prices than most teen retailers have. However, that does not mean I would like to see growth come primarily from such price increases (as it has for the last two years or so). This may be a short-term trend nike Free Run . Unfortunately, I am not convinced it is. Pacific Sunwear's performance in terms of growth in the number of total transactions and growth in sales per square foot has not been as strong as the headline numbers suggest. These are two metrics to watch closely in the years ahead. The general impression given by these metrics (and by much of the other available data) is that the PacSun chain is more mature than Pacific Sunwear's impressive growth rates suggest. The store count alone might lead some to the conclusion that PacSun's past growth rates are unsustainable. Of course, every retailer must face this dilemma at some point ?and specialty retailers like PacSun must confront the problem sooner than most. At times, comparable store sales growth at PacSun has outpaced comparable store sales growth at d.e.m.o. The difference has often been small, but that does not make it immaterial.