upgrade to "Chinese think tank creating" innovative aspirations. People in the industry say innovation is the key driver of sporting goods industry upgrading and transformation, whether foreign or domestic sporting goods industry, have a strong innovation-driven attributes. Why do we need to be innovative, Li-Ning, Executive Vice President and acting Chief Executive, Kim pointed out that, according to sporting goods business to face the challenging macro-economic and competitive environment, and trends in consumer demand segmentation of the overall situation, China's sporting goods industry air max 97
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needs through innovation to break through the homogenization brought about industry challenges and usher in another spring in the sporting goods industry. Has
an international background and deep knowledge of Asian markets and successfully led industry Kim shared with attendees change the phenomenon: in the sports industry in more developed Asian countries such as Japan and Korea, sporting the highest market share is local sports brands, local brands more consumers than international brands. The reason, Kim said the international brand for the United States and Europe, cannot fully meet the unique needs of consumers in Asia. Local sports brand in air max 90 vt sale
South Korea and Japan of its brand and innovation, product design, and value for money are beyond the competing international brands, so more consumers, it is not surprising that local brands. He said: "China, too, also have their own unique needs and
preferences of consumers, if the Chinese brand story, brand products and services if you do it more suitable for Chinese consumers, who think the brand will be the first in China. ” Kim pointed out that success in the Chinese market must be achieved through innovation. Traditional wholesale business model of homogenization of excessive and blind imitation in the "new normal" of China under the market cannot continue based on, only including brand positioning, product innovation, sports marketing and retail business model, and many other innovations, in true path in order to "build a great China brand, real sports fan services. ” Kim said as a sports brand founded by the former Olympic champion, Li Ning has a real sporting genes and sportsmanship is