This shoes in Putian City in November 2011, the Ministry of Commerce granted national demonstration base transformation and upgrading of foreign trade professional began to change. For nearly two years, the base from the footwear industry access standards, personnel training, market information, product innovation, quality improvement, cultivation, marketing, new balance 574 passport
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brand promotion, ten aspects of relief and trade facilitation, gradually steering Putian footwear businesses into transformation and upgrading of roads.Show built Mall shoe brands
Putian, a shoe company official told reporters that at present more and more shoe companies have realized the importance of branding. But is "Cottage" Putian shoes, generally lacking in creativity. Brand-building first step if you want (the first step stores), in addition to the enterprise's own punches, but also require local government "help".In fact, the Putian City as an important production new balance 574 rugby pack
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base of sports shoes in the world, with world-class manufacturing base and skilled shoe-making technology and talent. Shoe footwear product quality in Putian, variants are not bad, quite a number of enterprises have their own brands. According
to the relevant person in charge of the base, "the current Putian shoes most of businessmen hoping to have a strong marketing platform, sales and display their own-brand products. ”Depending on market conditions and the need of enterprise, base in 2012, start investing own brand products international marketing network construction and footwear trade city. The city as an online sales platform for corporate sales and display a variety of products, including various types of own-brand products provide a platform. Above the base charge, current city has entered normal operational track, the next step will be rearranged the store layout, new