Ephemeral APPSource: Southern Metropolis Daily from angry birds, Zombies to fishing people, the success of Game APP let us ignore the sadness of this industry in recent years with the rapid development of mobile Internet industry, all kinds of APP applications emerging, fought, after the market Ebb Tide, some of them rich and famous, and some it takes a huge amount of users but did not find a clear business model, and more are in confusion in the ephemeral. Ai Media Consulting released the '2012 China Mobile Application Developer Survey Report' shows that as of the end of November 2012, more than 22.3 percent of Chinese mobile application developers profit, this ratio is higher than 14.8% in the first half of 2012 . Part developer profitability has improved, but that does not mean that the industry began to improve, because losses account for most. However, even if only a little progress, application developers are ups and downs in the industry's view, is already a glimmer of hope, most of them still have a dream. Fame and fortune? The game is still the most likely of people from abroad, angry birds, Zombies, the domestic fishing. Again and again they were successful game as a representative of the class A PP appeared among various occasions. In fact, profitable mobile application developers, most are also games category. Andrews, one of the largest application market 'application exchange' CEO Luo Chuan believe that, with smart devices into millions of households, has now entered the era of universal gamers in the smart phone, the average install 100 application, at least 15 % of the game. 'Game applications business model more clearly, a significant number of game developers to achieve profitability through overseas marketing, or through free applications plus advertising model, and in the application fees and other business models.' Highest in AppStore announced in April 2012 income App Developers of 100 list, China has eight teams on the list, including Chengdu Nepalese Bi Lu Technology Co., Ltd. (T ap4Fun) to $ 1.13 million in performance ranked 30, ranked first in Chinese companies. Tap4Fun from the outset, rather than the Chinese market positioning in the global market, which is an important reason for their success. Tap4Fun now has 'The Matrix,' 'Galactic Empire' 'Empire of the King' and other variety of games. Overseas markets because there are considerable differences in consumption habits and the Chinese market, overseas markets can get more benefits through free download, in-app charges, while the domestic market is no paid downloads spending habits. According to Ai Media Consulting data show that 56.6 percent of Chinese mobile application developers choose free download + in-app advertising as its main profit model. Chinese mobile application developers to pay to download this pattern does not look good. However, the domestic market for the same game application developers make money, such as Guangzhou Valley game companies have spent more than Nike Shoes a year, now has more than 10 million of monthly income, the company owns the 'World OL' and other games . Chang Ai Media Consulting CEO opinion, most of the domestic game applications successfully for three reasons, one is a mobile gaming field can cash liquidity, which is the premise. Second, they wait for a suitable opportunity, such as Air Jordan 3 Retro Tencent, UC platform, which has had a large number of users and game developers are willing to share, which was not there before. Through an open platform, access to users, and through the split in the form of game developers can obtain benefits. Third from the product itself, if the games meet the user needs, users are willing to spend money to pay. Huge user who earn cry not the long term despite the current situation, as long as good a game and has been welcomed by the market, it is most Air Jordan Women likely to succeed. However, it turns like an angry bird, Zombies so can a famous battle game is too small, more submerged in the endless ocean of APP. In addition, it is difficult to separate a game developer company bigger and also more headaches. There are developers said, the success of a game do hardly successful, because he could not support the operational needs of the enlarged company, at this time if you want to push 2 or 3 of the game, again, through this process, How much chance of success in the middle? anybody's guess. Still another class A PP few applications, they have a huge amount of users, but did not seek to clear business model, which is the most representative Tencent micro letter. Tencent micro-channel since the January 2011 launch, in just two years, has more than 200 million users, so a user has Air Jordan 12 such a large amount of application software can be profitable, how to profit, is clearly the focus of public attention. While on the road is also Tencent profit model long groping. Industry profit model for micro-channel has been intense discussion, such as whether the micro-channel will follow South Korea's K akaoT alk, through facial expressions and game charges to achieve a profit, and so on. Micro letter also launched a number of exploration, such as to promote the two-dimensional code, began operating micro-channel card, and test the water binding TenPay mobile payment. Have communication properties of Mobile microblogging also on behalf of such applications --- there is a huge amount of users, but there is no clear business model. Such as Sina broadcast will be pushed in the open microblogging some advertising pages, hoping to make some attempts in the business model, but also received a lot of users of 'adverse reactions.' In Chang view, explore the micro-channel business model is still too early, the biggest problem currently facing the micro-channel micro-channel is how to ensure the user viscosity, 'users have the business model.' He believes that with the development of the industry, the upgrading of products has become more rapid, many products are like a gust of wind came and went, micro-channel to do now is to establish a close relationship with the user chain, including the promotion of two-dimensional code Tencent now , not to make money, but to give businesses and consumers accustomed to using micro-letters, if you can maintain a higher user viscosity after three years, when the only talk about the business model, but if replaced by new products and three years later O2O etc. and then explore the business model is not necessary. Even fought, and the chances of success with respect to the 'rich and famous' lucky ones, or as micro-channel generally has a huge amount of users and applications can slowly to explore profit models, more APP application is full of confidence comes, full of disappointment away. Prior to micro-letters, a feature similar to the APP called Talkingbox, has been popular in a short time, even the same application can be considered as the oldest representative. However, after the micro-channel into the market, Talkingbox quickly marginalized. In fact, in front of a large micro-letters, such as rice chat, unfamiliar street and other functions similar applications, mostly popular only in special groups, the pace of development are inferior to those micro-channel, quite some 'trees are barren' feeling. In addition to the game, for example, more developers just watching the 'bird' and 'zombie' success, this situation is like the last video game console market, sold the works sold, undesired only mildew can lock in a warehouse. The more 'tragic' is now the game too much, serious oversupply, never mind grow, even survival becomes less likely. 'In addition to the size of the industry did not form a system, for smaller developers who are most lacking in terms of their own stick.' For most developers, floating lifeless state, Chang said that in 2012 the most typical case is that there are a large number of A year later found that developers adhere to die, recklessly spend money to start a business, and found not to earn money, they have been turned off. Interestingly, Luo 'chef' in addition to the App Store application exchange, but is itself an A PP applications, the body being in the industry. Luo believes that the new entrants to the application developers, in order to flex its muscles in which, first and foremost must be innovative, to the earlier will have the opportunity to enter the market. Secondly, we must focus on user experience, especially small companies, if the product has its own reputation and unique, it can make more users to search for it on the market, so the possibility of its success will be greater. According to Ai Media Consulting data show that APP for the future development of the industry, still 60% of the Chinese mobile application developers said 'confident.' It reported that the vast majority of Chinese mobile application developers while facing greater difficulties, but the future prospects of the mobile Internet market as a whole hold an optimistic attitude. 'In the short term, mobile games, electricity providers, O 2O and advertising are a clear business model. And in the long run, based on SN S extends out of the application development as long as a sufficient number of users can be retained in the Kids Nike Trainers future is very promising. 'Chang says. Luo also think in the next five years, APP's future actually represent the future of the mobile Internet. In his view, APP industry still will be very rapid development, the traditional Internet companies can get a lot of status, but does not mean that innovative companies have no chance. Former GOOGLEPLAY China Top 10 free applications 1, the micro-channel (traffic class) 2, mobile QQ 2012 (traffic classes) 3, UC Browser (Tools) 4,360 mobile guards (tools) 5, find your sister (Game ) before 6. Sogou input method (tools) 7, microblogging (social class) 8, Taobao (shopping category) 9, ES Air Jordan 4 Retro file browser (efficiency class) 10, Youku (Media \u0026 Video category) App Store charges 10 Name 1, I called MTO nline (Game) 2. Senior magic (lifestyle) 3, the gods Warriors (Game) 4, Cong Cong remind Pro (efficiency class) 5,2012 constellation constellation of people in transport --- (lifestyle) 6, Asphalt 7: Heat (Game) 7, Zombies (Game) 8, Fruit N inja (Game) 9, Bowen Philosophy Collection (Book category) 10, Ninja company (the game category) Free before 10 1 --- investigation against illegal query (Travel category) 2, Kids Shoes Camera360 (imaging and photography class) 3, find your sister (Game) 4, the National Pollution Index PM 2.5 (weather category) 5, Sing (entertainment) 6, fly often quasi (Travel category) 7, the proper way translator (efficiency class) 8, Snow Jinks (Game) 9, ink weather (weather category) 10, business life (Game) Southern Southern intern reporter Fang Wang Wenjia