World Internet Conference Ma speech: the future of the electricity supplier is an essential element of a successful business decade20 am, World Internet Conference \u0026 ldquo; cross-border e-commerce and global economic integration \u0026 rdquo; points to the Forum, Ma made a keynote speech. He analyzed the reasons for the success of Ali in his speech, Ali fun people to do business and power, as well as future trends. On the business standards, he mentioned 3W theory that the three Win, W is the first customer to win, to do anything to win the customer first, second W partner must win, and the third is his W To win, a three win any less, business is no method to do so. Ma's speech has the following points: 1. business more difficult, the more difficult to do the more chance, the key is your vision. Your eyes see a province you do business in a province, your eyes see the whole China, you do the whole business in China, you see the eyes of the world you have the opportunity to do business around the world, your vision do you see today's business today, your vision to see you do a decade later after Air Jordan 4 Retro a decade of business, so business is crucial that vision. 2. I venture more than 10 years of experience is the biggest lesson learned: always ponder how someone else is a failure, which is that these people must commit the error of success has a lot of features, but there are a lot of things is no way to learn?. However, I found the reason businesses fail are similar. 3. Alibaba's success today, is not done today, but we thought 15 years ago. If you only do business today, just today, tomorrow will be able to do successfully, you are certainly not going to succeed. (Now) smarter than you have no chance, no chance you are more than diligent, you can only than the future. What you think China will be coming out of this thing, now you just do it. You stick ten to fifteen years, do not be afraid to make mistakes, you determine this vision after a good shop and go looking for a good team together. 4. You are going to talk about venture capital, your confidence comes from you know what to do, instead of you know I have come to ask for money, or else you probably dwarfed. 5. Ali Baba is not an e-commerce company, Alibaba is to help others become e-commerce companies. 6. important criteria to consider the success of the first decade of Alibaba, is not that they have not been successful, but our customers are not successful because of us? If we prematurely success, the customer will not be successful. Of course, if we can do together is the best, I have succeeded, customers are successful, but only one way, you have to give up what? That is to give up their own interests, let others be successful. 7. the last century to fight the IQ, the fight of the century is emotional intelligence, emotional intelligence is to make people comfortable, to allow customers comfortable, so that partners comfortable, nothing is more important than this. So there will be a woman age experience more severe cases, because women ponder more than others think about their own, women have to take care of her husband, the children, only to take care of themselves, men are basically self-centered, so you'll find both in politics , more and more women in business. 8. Ali Baba today's most exciting, most pleased to participate in the future of the enterprise to build, and today e-commerce has become the next ten years later you want to essential elements of successful enterprises. Today's enterprises are to succeed, we must leave consumers closer understanding of your sales through the Internet, to know your customers, you will succeed. The following is the Ma speech: in Wuzhen exchange of e-commerce, e-business E-commerce is the word, maybe in a few years that there is no E, is a business in Zhejiang, I often think of a person, a famous ancient Chinese businessman named Hu. This man set us a good example, but also set a bad example. I appreciate his word, business more difficult, the more difficult to do the more chance, the key is your vision. Your eyes see a province you do business in a province, your eyes see the whole China, you do the whole business in China, you see the eyes of the world you have the opportunity to do business around the world, your vision do you see today's business today, your vision to see you do a decade later after a decade of business, so business is crucial that vision. The second is to think of my own, Hu gave us a bad example, red top, which is the first day I look at this book I think it was a wrong way, because the money is not right touch together, do business, you must not be considered an official politics they want from the government you will not have money, two things like explosives and detonators met together always going to explode. Red Roof can not do, black top and certainly can not do, should do what you know, what you have, what they want, what development. So this place has always been in Zhejiang, a lot of great businessman, but each of us are thinking about, in the end this life you have it? What do you want? What are they ready to give up? This sentence is a few years ago whom I respect very much a senior speaking, he said Ma you go now you're going to think about a problem, you in the end what? What do you want? What do you give up? Alibaba after 15 years of development to this day, we should be in terms of a Luckily the company, our lucky that thousands of entrepreneurs brings us to today, we start with the thousands of people together to do the Internet, yesterday I talked about last month 20 years ago, I was in Zhejiang In Hangzhou, the first time I want to ponder a company called the Internet. Nearly 20 years, when many people in the Internet business, many people fail, leaving us a few. I may be China's first commercial Internet, the Chinese Yellow Pages may have forgotten a lot of people today, the word, in 1995 we set up the company. So I said Alibaba today has been particularly successful is the reason? In fact, no Chinese Yellow Pages, no experience in front of the MOFTEC, no numerous failures that we will not go today, no one under the trees must have great nutrition, great nutrition from this era many commit mistakes. Actually, I think all our people from the business, MBA differences do business with us, and many people hard to do MBA entrepreneurs after graduation, or of doing business will not be successful, because a lot of things to teach MBA tell you how people are successful and watching others learn how many cases are success stories, people learn the success stories will be dreams, I feel I can be successful. I venture more than 10 years of the greatest experiences is always to think about how others fail, which is that these people must commit the error of? Because there are a lot of elements of success, there are a lot of things you have no way to learn. You just hit a good person, good luck, just hit a good thing, just at the right time to do a right thing. But I found that companies do things, the failure of the truth are similar. So to do business, to do business is very difficult, it's like war, like, to live is successful, people are coming back on the battlefield is a success, no matter what kind of his battlefield. Business, too, when you go down this road, you should expect 95 percent of the people have fallen, why you're the lucky 5 percent? So you want to live up to this 5%, then you remember that you have to Learning those guilty of what kind of fallen errors that you do not go to run, and then find a good future rule. This is my years spent the most time to think about things. Because in the world of Internet companies, Alibaba is to create fully understand the Internet, I do not understand computers, also developed in the case do not understand technology. I have never received such training, we have not done business training, even training accounting are not trained, how we got here? A CEO need to think about his own strengths, thinking about the future. Today, with everyone talking about cross-border e-commerce. Every time I used to participate in the forum, they always feel that this man is very strange speech, some sounds reasonable, some sounds we can not accept what is a very important reason is that? Because I think today's Alibaba market value or, market success, neither the doing today, we thought 15 years ago. Each of us need to think about doing things a certain, if you only do business today, you want to do today, tomorrow can be successful, you are certainly not going to succeed. Because what you have the chance, what would you smarter than others? I think businessmen looking for an opportunity to do today, tomorrow, basically no chance of success, because too many smart people in this world. I sometimes look at the company I have stunned young gang, how they are so smart? Smarter than you have no chance, no chance you are more than diligent, you can only than the future. What you think China will be coming out of this thing, now you just do it. You stick ten to fifteen years, do not be afraid to make mistakes, you're looking after this vision to determine a good number of excellent team shop and go together. You do not understand technology, just you have to find people who understand technology, learn how to work with him, rather than his work with you. You do not understand finance, it is necessary to find people who understand finance you how to go along with him to work this thing a little chance. Ali, a huge difference with the others is that we insist on for the future, we believe that ten years later, two years later the world must be (as we have in mind). I discussed with you a long time ago what is the strategy? Strategy is to continue doing things like you know will be there, so you dig a hole in there, and so on there, people will go to in front of the pit. I opened a joke, I basically do not respond to the government's call, why? You have to judge this continues, the government ten years later would do it, so do you now put it up, and other government a call, did not chance, thousands of people over the Bay, and you quickly change places. Government is the same as with the market, you must be in the market before judgment, Ali may have relatively large differences with other companies, our future is different stick. Second, Nike Shoes as the founder and CEO Ali do not understand technology, do not understand these things, but gathered a lot of such people. Third, there must be enough patience, Air Jordan 3 Retro it is said to have enough money, do not! In fact, as long as you have a dedication to the future, the second one, you have a good team. Third you are not afraid to make mistakes, to keep learning in error, turning it into nutrients. I believe the money they will come. Chasing money is meaningless, money is chasing people, and people chase money, if a little sterile and are not, in fact, we talk about venture capital, yesterday we saw this man talking about the eyes so bright. In fact, when I went to see him (investors), I had not thought of money to people, I just think we explore to explore the Internet, my interest will increase, you feel ask people for money inside the eye is not right, do not look for a , sometimes you do invest the time with people, you're going to talk about venture capital, your confidence comes from you know what to do, instead of you know I have come to ask for money, or you basically a short cut. So in the past six or seven years, Ali, even three to five years ago are full of argument, a lot of people think that this company does not fly. Two months ago we listed there are a lot of people think that our company is not making money, not make money. At that time I was convinced that they know Alibaba than people imagine better. But today we run into trouble, and we think you're so good, if you do anything, in fact, I know we did not so good. It is the most dangerous time, people think you can do anything about this company, a person think they know everything, can do anything, when things came trouble, so I think Hu last brain turn bad. So each of us to understand their limits, what to do, want to do, I put this idea before the opening of business to make some to share Air Jordan Women with you. Next, I want to share an e-commerce, in fact, is not an e-commerce company Alibaba, Alibaba is to help others become e-commerce company, Alibaba's business model rarely seen worldwide. Amazon people there, people have a eBay, how to come up with such a thing out of China, which is under China's unique situation born out of, because in fourteen years ago we determined to do e-commerce, the Internet, we do A very important decision that we are a small business or big business big business if we could make money a little easier with time most popular word called \u0026 ldquo;? e-commerce solutions \u0026 rdquo ;, if you get called big state-owned enterprises, multinationals get out an e-commerce will soon be able to make money, you go to get a project through public relations, we think that this is not our strength, we can not do this. If we think the Internet is the greatest century technological change, it must be done yesterday failed to do, is what do yesterday? It is to help those small businesses, the liberation of the small business productivity, so that small businesses have IT Ability. So we are only 15 years ago locking small businesses, just to help small businesses, resulting in our direction with someone completely different. Small business is very difficult, we check 13, 14 years ago, when I just watched a movie 'Forrest Gump.' I went to the venture capitalists in Silicon Valley, some 30 venture capitalists say that we are not interested in you, because you must be successful in this business, what are the reasons? United States did such a business model, what you will be born out of China? They asked also, because at that time in China to do the Internet companies are all copied from the United States, and we want to do is basically people never imagined SMEs, thigh meat mosquitoes How much? You are digging out of things to come. So I think, 'Forrest Gump' movie told me that no one by grasping the whale to earn money, but it was able to dig out the meat come from shrimp body. You want to take a little from each person, you have to create value for each individual technology, and other technology companies can not do. So in 15 years, Alibaba only focus on SMEs. This is not one wanted to understand, we have also committed numerous errors until 2078 before we increasingly understand the principle, in order to help small business, you must establish an ecosystem. Today's business model so we really are forced out. We found the help of a small business, you can only earn thirty or forty dollars from it, how you might send people communicate with him, how could communicate with him how to give him a solution? Any small business Demand is much needed logistics, integrity, information, data, and payment. The whole system is not the way we all done, so we have to introduce a wide range of partners together to do, everybody in here to get a little bit of you have a chance of success possible. I have a 3W theory, any business must think of three W, Win, Win, Win, W must be the first customer to win, to do anything to win the first customer first. The second thing is the partner must win. Third you want to win, at least one of three W W you can not find that page, a three win any less, this business is no law to do so. So first, we have to do any of the products and services have to ask a question, which the customer is concerned there is no use? Do not just engineers feel this thing is great, with the result that no one, in vain. Second, so many people participate, the participants can have a chance. Third, did so many things, you can not live in the end? If you can not live how can keep going? I think that Alibaba these unique business model in China, thousands of small businesses need such support, our the starting point from where? starting point does not mean that much to help small businesses great mission accomplishment, we just all big companies do when a small business, we no road available. I started the business 95 years when I found a lot of difficulties, VIP nobody, money no money, no technology to technology. But if we can solve the problem of sharing technology and talent that can be easily handled, so pure a direction we did not design such a business model. You say that 15 years ago we thought today, it is nonsense, but today I have 15 years in order to understand what to do, because today we have people, and there are technical, and there are data, and thinking about the future more clearly, we have to think about the future we want why. I consider include whether Alibaba Ye, Ye Baidu, Tencent Ye Hao, the Amazon Hao, Google Ye Hao, those of us who are lucky. We are all at the right time to do the right choices, we hit the right people have today. But we now need to think about how another can persist for 15 years to 20 years. Yesterday, we live for fun, you might go and see a lot of us have said before, it is indeed the case, then there would be no income, no revenue, no profits, but let us live every day what elated? Is the customer thank you note, is the growing number of customers. In fact, the first decade of Alibaba considered important criteria for our success, not that we have not succeeded, but our customers are not successful because of us? If we prematurely success, the customer will not be successful. Of course, if we can do together is the best, I have succeeded, customers are successful, but only one way, you have to give up what? That is to give up their own interests, let others be successful. The last century, companies must make better use IT, to do business in this century must use good Data Technology, there is a huge difference between the two, data technology on behalf of the century's most remarkable thing, altruism. I believe important to you than others, believe that others are smarter than you, I believe you capable than others, believe that only the success of others you can succeed. I say these words on here today, a hundred years later we have to prove that this century must be based on me as the center, turn out to others as the center. IT core idea is to make themselves more powerful, to obtain data fast, my ability is stronger, the more money the more I am strong, in fact, someone else will be more weak. IT era was born innumerable giant, in the era you can only reverse DT, others the more powerful you can be strong. DT era of IT to the next 20 years to 30 years and a major landmark is your idea of how to help others succeed. The second era DT is a very, very important experience. We talked a lot the last century, service, service capabilities continue to increase, in fact, the client did not want a service, customers want is experience. Today I see a lot of the little girl stood there, a lot of the restaurant door says you are welcome, more than two dozen girls say welcome to you, I say you this service is not good, he said, I sent 20 girls door to take you, do not good? Actually I just want a happy experience is like. Experience this century a very great skill, this skill is not engineers have, not the boss of ownership. Experience is one of this century caused EQ. The last century, the fight is intelligence, this century fight is emotional intelligence, emotional intelligence is to make people comfortable, to allow customers comfortable, so that partners comfortable, nothing is more important than this, so there will be women experience more severe era. Because it is important that women ponder more than others think about their own, women have to take care of her husband, the children, only to take care of themselves, men are basically self-centered. So you will find in politics, business will be more and more women. Alibaba is very interesting, our company may be a company's IT company in the world of women the most. An American reporter asked me how so many girls? I say what is the problem? I thought this thing can not be listed on, and we have 46% of employees are female, would have been 49% to 50%, we front Time acquired two companies, too many men, to come down to us. Our management is 36% female, 23% of senior management are women, we have a female CEO, COO, CFO of women of women, we never put them as female ago. Because I think they are people first experience doing really good, because these women she knows how to serve others, how to understand others, how to support others. This is very critical, a lot of things in the 21st century will change a lot. So your service, no matter how good your technology, but there is no way to do the experience is not. Many years ago I went to Microsoft, there is a future house imagination, that this is Microsoft's design of the cattle in the 21st century house. I am curious to run into, came out after a long time, I say this place is not, this is the house engineer imagined, all computer-controlled, medicine jumped a few minutes two drugs, if the program is a problem, you ran also ran out, there is no experience of feeling. What is experience? It is comfortable. When you suddenly find that you are computer-controlled, instead you control the computer, so go big problem, so including many people think about the future, I found that most are engineers think about the future, most Imagination is your child hope to be doing? You want your children to live in a beautiful and comfortable environment, work is work, the whole thinking is Thinking experience. Third, transparency. 21 century as a result of the data, there has been the Internet, you want to hide something secretive, impossible. Today to discuss privacy concern, 20 years after the concept has changed substantially. I remember in 1995 my first visit to Beijing to discuss the Internet, a group of experts sitting in Beijing, is China Association held a meeting, two dozen experts to sit together to discuss the future of the Internet, I was invited to one, I sat there stunned, China has not appeared the Internet, how two dozen experts out? We discuss the future of the Internet this is wrong, that is wrong, we have to control this, controls that do not control this will go wrong. I disagree that time, I first think China no expert, I think they are worried about the second question is blind fear. Facts have proved that 20 years later, they concern a no-show, no concerns are out. Therefore, the future judge direct impact on your way of thinking about the future, so the IT age to DT era when small businesses become critical. So we go back to the future of e-commerce, how we should think about the future of e-commerce to Alibaba to this position today, we still have to ask a question:?? We survive in the end for whom we are not a solution to our 15 years previously proposed \u0026 ldquo; Let the world not difficult business \u0026 rdquo;? The Nike Lunar Haze idea that the world's most famous tragedy is money. The second tragedy is coupled with the rich. That a lot of people do not have this feeling, anyway, I have this feeling of. First, you can not be famous, famous men bad things to come. Man money, this money you can not afford to spend, you want to become a big business, fun Air Jordan 3 Retro is fun because your success of others, you see a lot of people see with you laugh, because you helped our family my wife, because you help our son home, the fun is far money can not buy. You then have money, people will not buy from the heart to say this thing nice, in fact, I know this stuff does not matter to me, I have never written a program. So I put these questions to understand, you want to keep this fun, you happy people happy, other people's experience is good you feel good, and this is actually the same. Alibaba is concerned, we continue to think about a problem, how we can help more small businesses to grow up, not just in China, should think about the world, we still have many questions have not been resolved yet. Recently we put a lot of electricity supplier has a lot of problems, fake problem, the problem of intellectual property, including our credibility issue just talk, to solve these problems is fun, just to let you solve these problems exist. If you let the government to solve these problems, you basically has burned out, fail to get you anything, but the government did not solve so many years to resolve. This issue is a technical, social, educational, cultural variety together possible to solve, and to solve this problem, one may be able to contribute to this great community we have 20 years of e-commerce, because we and solved fake, because we solved the piracy of intellectual property rights in China fake problem, because we solved the Chinese enterprises not up for so many years to establish a credit system, which is a huge contribution to our understanding of this era. Because these problems are resolved, people's experience will be better, the problem I think is fun. Today in Brazil, the United States, Argentina, small businesses are beginning to come in, I feel globalization up. Before globalization is Americanization actually, I do not say the United States of good or bad, but one thing is for sure, the heart of globalization is to create local value, to create local jobs, to create local taxes. Basically we've all thought of how my family home to sell products, took the money from the pockets of the people. I think Alibaba globalization to think about a problem, is how someone else to sell products our home, China has a huge demand, the Chinese middle class is growing fast. Before I talk about in 2078 in Silicon Valley was a joke for a pass, I said Internet users in China will surpass the US, others say nonsense. In fact, at that time I also like scholars and so-called experts, always come up with a variety of examples and data out, despite so much success over the years their examples and data. I was looking for a reason, the US population of nearly 300 million dead people, ten years later there are only three hundred million people, China 1.3 billion three hundred million people out of people online is easy, so I reason, in fact, proof of China 15 years later, China's middle class population will follow the United States population of a country far. Today's Chinese soil, air, water and environment has no way to support the next three hundred million middle-class variety of quality products and service needs, we have to think about how the world able to produce some very good things to satisfy the middle class to meet the needs of the entire Asia-Pacific region. Earth has truly become a village, the original trade completely changed because of the Internet. WTO is a great initiative, but it is in the last century. WTO rules of the game established by the government, business execution. And government to develop rules of the game is sometimes very difficult to make business execution, between countries for political reasons, and China's negotiations with Japan, China's negotiations with South Korea, North Korea's negotiations with South Korea is no way to stand together. We should establish a true market economy through, up by entrepreneurs established business community. Today, the Internet has given us this opportunity. Perhaps due to the advent of the Internet, because the DT emergence of small businesses around the world because of technology, payments, cross-border logistics will join together, like Taobao station today and Zhejiang, Qinghai, Zhejiang and Hainan, Hainan and Guangdong overall trade, If the provincial government put forward a protocol to do down the negotiations do not always, an agreement must be reached between the businessman. Ideology countries around the world, not the same political views, but views of the world merchant is the same: integrity, money. Only to get through this thing, but what is money? Money is behind credit, credit behind traded behind regulate all honesty behavior. As more and more e-commerce, this is a huge opportunity lies, we also look at today Ye Italy, France or, too many small businesses, they have no chance, and today France's big brands in China, Italy Big brands are in China a. Small brand, before the big companies have the money, have the IT, today's small businesses do not have this money, not the IT, This gives us the greatest opportunity of this generation. Before we rural people is no way to enjoy the city life, rural people have no way to enjoy the entire Tokyo, New York this life. Assume that the Internet enables rural people to enjoy the city life in a beautiful inside, this initiative will not only Air Jordan 18 bring a technological revolution. Within the next three years to five years, I believe that no one can stop the power of the Internet, the Internet itself is capable of its own sound ecology. I'm talking about this I'm not talking about the details, while they will tell the details. I just wanted to tell a 20, within 30 years the vast majority of cross-border trade, in the form of domestic trade, the way, the people involved will change. Alibaba most exciting today, most pleased to participate in the future of the enterprise to build, and today e-commerce has become the next ten years later you want to essential elements of successful enterprises. What is E-commerce? A lot of people say I do not need to sell, in fact, today's enterprises are to succeed, it must close off consumers through the Internet to know your sales, know your customers and clients, you will be successful. Our large number of enterprises in Guangdong are contracted out to other people doing the original sales contracted out to other people do, after someone contracted out to dry in this area you have nothing to chance, from the consumer an opportunity to close any e-commerce to the enterprise. Chance finished yesterday, we are talking about a common challenge, a technological revolution has any clash of civilizations. Industrial Revolution well, steam engine train came, the creation of a World War I and World War II civilization. Today, due to the emergence of the Internet in the future, the clash of civilizations is very interesting, not because of the war, but we are winners and winners of the clash yesterday, today, yesterday, and today the concept of the concept of conflict, yesterday I said that divide the data, not a technical problem, It is to recognize the problem, a problem learning. The next 20, 30 years of conflict comes from how we are going to solve? E-commerce is concerned, I believe that to solve the fakes may rely on the Internet today, you said that many fakes on Taobao and Alibaba market, say fakes who basically on Taobao never bought anything. The last century, others say what you buy, this century is you decide whether you have the ability to participate in this matter. Shopping you want 25 bucks to buy a Rolex watch that is not possible, it is your own too greedy. So the problem of fakes, today you go to Guangdong and Fujian to investigate a lot of fakes, they fear to go and sell Taobao, the reason is very simple, very simple to find out who we sell, police immediately rushed to the. A few years ago is hard to find, hard to find the line, you go online today throughout the last couple of years to develop e-commerce in China, if there are fake sales can be 67 billion every day? The second intellectual property rights The problem also can be solved. Some people say that e-commerce does not make money, it is because you the wrong way. Today China has more than 90 percent of e-commerce to make money in an ecosystem, ecosystem Ali, he learned how to make good use of the logistics people, how to make good payments system, this solution is well possible. The future of global e-commerce must be socialized, any company can have the ability to set up a courier company shipped around the world, no single company has the ability to create a standard, all you pay are used, no company purchase Goods sold to consumers all over the world all over the world, this is a social. Therefore, global economic integration will accelerate because of the Internet, because the Internet and complete, which I want to share something today. Do not make money you want to make money doing today is almost impossible. Tell a story when I compete with ebay, 2004, when I met a bunch of xiaonianqing in Shanghai, all big sellers ebay, very big seller. We are in a bar discussion was pouring rain, I say to you how much you have? He said I was very, very, month turnover of RMB fifty thousand dollars, I say my view is that ten years later you a month's turnover does not to five million yuan you are embarrassed to say that he is a seller, he said you were amateurs. Everyone says you this is an outsider. Proved today sell you a month a year 50 million people are embarrassed to say that they Ali and Taobao eco series is big sellers. Ali is the e-commerce infrastructure provider, we create a commercial infrastructure, it is desirable that all the people involved, everyone is successful, it creates business model is 3W, win win win. I told you this is nonsense, but there are a lot of our thinking, no way to form a system, form a system work is the work of experts and scholars say this thing is our work, sharing is the most critical era of the 21st century DT a basic skill and quality. 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