yuqivisefocaのブログ

yuqivisefocaのブログ

ブログの説明を入力します。

Amebaでブログを始めよう!

Most of the day yesterday, and into the evening, I kept celine bag hearing various pundits, analysts, and market commenters pointing to the news that Target's (NYSE:TGT) improving same store sales lifted the consumer discretionary sector, and by extension allowed the market to eke out a modest gain for the day.


I'll leave aside the fact that its next to impossible to accurately state exactly what it is that moves markets, on any given day. The best that can be done is to provide an http://www.celinehandbagse.com/ "educated guess". I did take the time to read through the Reuters piece on the matter, and a few points jumped out at me.


One of the drivers behind Target's expected continued improvement in same store sales has been the success of their introduction and expansion of fresh food items in their stores. celine bag online Now, I can't speak for anyone but myself, but I don't consider food a "discretionary" item. The only "discretionary" aspect to it, is whether I choose filet mignon for dinner, or soldier on, eating PB sandwhiches, or Mac and Cheese.


Target also has been successful in expanding sales of exclusive fashion Celine brands, which carry higher margins. Target has gotten the whole "shabby chic" concept down to a science. Target is banking on a new rewards program that will giver users of Target debit and credit cards 5 percent discounts, when the cards are used. As noted above, their exclusive fashion lines carry higher margins, so they'll be able to afford to give back something to the customer, without dinging profits notably.


The market seems to have interperted Target's statement as a sign the consumer might be coming back, even if somewhat feebly; that the discretionary pie is growing, albeit modestly. To me, it merely looks like Target is aiming to cut itself a somewhat larger slice of the same fixed, if not shrinking, pie; most likely at Walmart's (NYSE:WMT) expense. (As an aside, noted retail analyst Howard Davidovwitz was critical of Walmart's efforts to move "up market" to better counter Target's growing success.).