IKEA Strategy

IKEA. It reminds me of my stay in Vancouver. I went to IKEA Toronto with my friend.

IKEA has a cafe inside of the building. That means you have to actually go into IKEA to eat something. But you can have breakfast at a very reasonable price. Lunch is okay too. They have Sweedish meatballs, salmon salad, sandwiches. Some people in fact line up at 10:00 in the morning to have breakfast because it's as cheap as MacDonald's, for example. But it is healthier. This seems to be one of their strategies: customers actually have to go through IKEA to go to the cafe. There are some possibilities for them to buy something on the way or maybe after they ate. At the same time, they probably can serve the food at reasonable prices.

#2: They use their own tables and lights, and even paintings in the cafe with prices shown on them or on the wall. If people like them, they can just go though and buy them! Convinient, eh?

#3: They are selling yoghurt around the exit. Oh after you get tired from shopping in the large store, you can take a rest eating ice cream! While you are having a ice cream, you can take a look around the small store, where selling Sweedish food, sweets you just had at the cafe in IKEA! What a nice eh?

If any of you come up with other strategies, please let me know! I am curious to get to know them! Last time I went to IKEA in the Vancouver Area, I didn't pay attention to this kind of things, but it was interestg to look at IKEA from the business perspective.

To add that, I liked those displays of kitchens!! If I had own house here, I would have definitely bought something for my living room or kitchen or bed room!!

Then we went to Taiwanese supermarket and a regular "Canadian" supermarket. I found there were so many people in the Taiwanese supermarket and few at the regular supermarket upnorth!